Movie Posters

You are Not Prepared for the 'World War Z' Teaser Poster

Looks like the marketing department gave up

This is pretty funny because it tells me Paramount doesn't know what to do with World War Z if they feel the need to even release and refer to what follows, as a teaser poster.

As I mentioned last night when the first footage from the film arrived, World War Z has had a troubled production and perhaps the trailer, it arrives on Thursday will show some evidence of that or it will be cut in such a manner they are able to make it look like it has some promise. Either way, things still aren't looking too good at the moment.

The film is based on Max Brooks' novel of the same name and the film revolves around United Nations employee Gerry Lane (Brad Pitt), who traverses the world in a race against time to stop the Zombie pandemic that is toppling armies and governments and threatening to decimate humanity itself.

Here's the poster, the film arrives in theaters on June 21, 2013.

World War Z teaser poster
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  • Stephen

    Hahahaha, super lame poster. Wow. Why even bother?

  • http://www.rabidpictures.com Yaz

    I think you guys are often too hard on teaser posters... Main thing it's supposed to do, tease. Give the audience a title and a date and have them question what it's about. Then they go online or whatever and learn more about it. This poster gets the job done.

    If you think everything should be mindblowingly creative, get ready for a life time of disappointment.

    • rattler76

      my first reaction was also "lame" but you're right.
      It's a teaser poster and stiking on the words World War and the name Brad Pitt should get quite a few people curious.
      Guys with the first part, the girls with the second. Quite clever actually.

      And should we really expect a lot of creativity from Hollywood? Really?

      • http://www.rabidpictures.com Yaz

        Well, I mean, it would be nice. And from time to time you get that rare gem of marketing genius, but it's a business first and foremost. As a studio who has a marketing team in place, you likely know what strategy is going to work. Why would you go balls out and spend more money on something artistic when something simple and cheap like this could get the job done?

        It's a business first and foremost - especially on the promotion end of things. Art will always come as a second.