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Categorized: Box-Office Wrap-Up

Weekend Box-Office: 'Immortals' Takes #1 Convincingly, Best 'Jack and Jill' and 'Puss in Boots'

COMMENTS

Next week we see 'Twilight' return to the stage

Brad Brevet
By:
Published: Sunday, November 13th 2011 at 10:20 AM
I would say for Immortals to have nabbed the #1 spot this weekend so convincingly is a bit of a surprise, and for me a welcome one the weekend really could have gone to any of the top three films, but somehow Immortals pulled away. Let's take a closer look…
Laremy predicted the #1 movie correctly 0 Weeks In A Row

Immortals

Immortals
I enjoyed Immortals but when I look at the 37% RottenTomatoes rating I guess I can understand why Relativity tried to hide it from the majority of critics. Budgeted at $75 million and suffering from a series of box-office busts in Machine Gun Preacher, Shark Night 3D and Judy Moody and the NOT Bummer Summer, Relativity needed a hit and they didn't want critics dragging their film down.

Well, most critics did try and drag their film down, but it didn't seem to have much of an effect as Tarsem Singh's war of the Gods takes home #1 with a $32 million weekend domestically and another $36 million overseas. For a film that was tracking around $25 million, that's quite impressive. Word of mouth may end up good as well as it managed a B CinemaScore from audiences.

Unfortunately for Laremy, his predictions for the top three were a bit off, but looking over reader predictions from Thursday, no one else did much better with "chriscarmichael" being the only one to predict Immortals would win with a $25.9 million prediction. There was even a prediction as low as $8 million… Glad that didn't come true.

Weekend: $32 million
RottenTomatoes Score: 37%
Laremy's rank: Laremy picked it to finish #2 and his prediction of $23.1 million was $8.9m off for a percentage error of 27.81%.
Many thought Jack and Jill would swoop in to win the weekend and Brian's $25.9 million prediction was the closest on the board. Laremy obviously didn't have much faith in it, but here's where things get interesting.

No Adam Sandler film has opened to less than $27.4 million and gone on to end its theatrical run with more than $100 million. Will Jack and Jill set a new Sandler standard? It did earn B CinemaScores from audiences as well, but the 3% RottenTomatoes rating is the lowest for a film Sandler has starred in ever.

Weekend: $26 million / RottenTomatoes: 3%
Laremy's rank: Laremy picked it to finish #3 with $18.4 million, which is $7.6m off for a 29.23% error.
From a mere 3% drop to a tiny 22.7% drop, Puss in Boots may be in third but it's still holding strong as it crossed the $100 million mark this weekend.
Weekend: $25.5 million (-22.7% drop) / Cume: $108.8 million / RottenTomatoes: 82%
Laremy's rank: Laremy picked it to finish #1 with $23.14 million, which is $2.36m off for a 9.25% error.
Talking about anything Brett Ratner or Eddie Murphy related is exhausting at this point and Tower Heist is hardly a film worth discussing beyond it's opening weekend so I will move along.
Weekend: $13.2 million (-45% drop) / Cume: $43.9 million / RottenTomatoes: 69%
Laremy's rank: Laremy picked it to finish #4 with $13.7 million, which is $0.5m off for a 3.79% error.
I can't imagine J. Edgar is going to stick around for too long considering the critics largely dismissed it and there isn't much of a buzz in the air. When will Clint Eastwood go back to being the director we know and want him to be and stop with the rush job features?
Weekend: $11.4 million / Cume: $11.5 million / RottenTomatoes: 41%
Laremy's rank: Laremy picked it to finish #5 with $12.35 million, which is $0.95m off for a 8.33% error.
It's already made more than the first film, but is still $15 million behind the second film and that's with those inflated 3D ticket prices. Not a good sign if you were hoping for a Harold and Kumar 4. But then again, the budget was only $19 million so depending on DVD and Blu-ray sales you never know what could happen. There is also an animated version in the works.
Weekend: $5.9 million (-54.3% drop) / Cume: $23.2 million / RottenTomatoes: 74%
Laremy's rank: Laremy picked it to finish #6 with $5.7 million, which is $0.2m off for a 3.39% error.
It's only week three and In Time has already lost 536 theaters. I didn't like this film, but it's clear there are just too many movies released each week for most movies to have much of a chance if they don't open huge.
Weekend: $4.1 million (-44.6% drop) / Cume: $30.6 million / RottenTomatoes: 38%
Laremy's rank: Laremy picked it to finish #7 with $4.34 million, which is $0.24m off for a 5.85% error.
Paranormal Activity 3 crossed $100 million this weekend and is no $7 million shy of the second film. Made on a $5 million budget I have to assume we are only weeks away from hearing of a Paranormal Activity 4 and its October 20, 2012 release date.
Weekend: $3.6 million (-56.6% drop) / Cume: $100.8 million / RottenTomatoes: 66%
Laremy's rank: Laremy picked it to finish #8 with $4.33 million, which is $0.73m off for a 20.28% error.
Still cutting loose and I still have nothing to say.
Weekend: $2.7 million (-38.6% drop) / Cume: $48.8 million / RottenTomatoes: 71%
Laremy's rank: Laremy picked it to finish #9 with $2.58 million, which is $0.12m off for a 4.44% error.
$208.9 million worldwide and still looking forward to DVD and Blu-ray sales. Not too shabby, but that supposed $110 million production budget still looms large.
Weekend: $2 million (-41.2% drop) / Cume: $81.7 million / RottenTomatoes: 59%
Laremy's rank: Laremy picked it to finish #10 with $2.03 million, which is $0.03m off for a 1.5% error.

In limited action Werner Herzog's death row documentary Into the Abyss opened in 12 theaters and brought in $50,800 while Brazil's Foreign language Oscar submission, Elite Squad: The Enemy Within opened in one theater and brought home $9,500. I'm seeing Elite Squad this coming week and really looking forward to it as buzz has been great.

As for next weekend we all know The Twilight Saga: Breaking Dawn – Part 1 is going to take home the #1 spot, but do you care to wager an early guess on how much it will make? If you would like a little help, both Twilight and The Twilight Saga: New Moon opened in November, the first bringing in $69.6 million and the second bringing in $142.8 million. Eclipse was a June opener and only managed $64 million last year.

Next weekend's other new release is Happy Feet Two, which should also enjoy a big opening weekend considering it's following it's Oscar-winning predecessor which opened to $41.5 in 2006.

Weigh in on this weekend and next below.

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Showing 13 Comments

  1. zlaja

    Relativity hides something about budget for Immortals. A couple of months ago it was about $120mil and few weeks before its release it's suddenly $75mil.

  2. zyzygy

    Twilight around 72.5

  3. Winchester

    Yeah, Deadline has a few things to say about the $75 million claim and since I had always been under the impression that it's budget was well over $100 million at minimum. I confess to not knowing exactly what level of tax credits you can get, but shaving $45 million off via them seems pretty generous.

    It's a better opening than maybe would have been expected, although that Saturday drop should be noted. Guess we'll see how it holds next weekend but since Breaking Dawn will massacre everything………..

    It's surely going to go over $100 million (yes, Eclipse only made $64 million on it's official three day weekend but that was after a $68 million first day and subsequent franchise burnout over an actual five day start of $157 million) based on a return to the New Moon three day start. They are getting reasonably predictable. I would suspect something in excess of $140 million again since the fanbase is pretty much about the same as it was then and while there may be no more 'new' viewers the existing ones will be enough to provide the box office with an Earthquake.

    Happy Feet 2 I think will probably do about the same as the first one. Maybe a little more adjusted.

  4. Ian

    I'd look for PA4 on 10/19 next year, as 2012 is a leap year and that will be the Friday. I think it's telling that even with Texas Chainsaw Massacre and Halloween both featuring 3D adaptations next October, both have steered clear of that third weekend…they know, like everyone else, that PA will be there.

    I said a month or so ago that I thought Breaking Dawn probably had a potential OW range of $125-150 million, and I really don't have any better idea now. It's obviously not as popular a franchise as Harry Potter, though it's close domestically. But from what I gather, all the good stuff that people are excited about happens in Part 1, with the end of the book being a huge letdown. So maybe it will skew higher than Deathly Hallows 1's $125 million. The OW record is in no danger. And I don't see Happy Feet improving much, if at all, on its predecessor. I get the feeling it may be in Kung Fu Panda 2's and Cars 2's situations of just being another iteration of the brand without much new to actually offer. It's also stuck between the highly successful Puss in Boots and the more high profile Muppets.

    • Stiggy

      I wouldn't consider Muppets as high profile when there's also Arthur Christmas and Hugo entering the market.

      Posted On November 13th, 2011 at 2:13 pm in reply to Ian.
  5. gripmonster

    Next Weekend
    Breaking Dawn Part 1: 116 million
    Happy Feet 2: 38 million

    • Stiggy

      Happy Feet 2 might reach the $50 million OW mark.

      Family films often do gangbusters and the first Happy Feet was beloved by many.

      Another thing Happy Feet 2 has going for it is the new Daffy Duck short titled Daffy's Rhapsody. Some people might flock to Happy Feet 2 just to see Daffy Duck in theatres.

  6. Brane

    I plan to see Immortals next week. Most of my friends say it is great, so i belive it deserves better than 37% on RT.

  7. mfan

    I'll say something about Footloose. It's not doing too well overseas. It will still be profitable, but this result could reinforce the thinking that you need stars to sell your movie worldwide.

    • mfan

      …or at least street cred like Step Up. Step Up had lots of dancers who already did dance competitions/exhibitions for real.

      Posted On November 13th, 2011 at 8:14 pm in reply to mfan.
  8. Tom

    Interesting to note that although Jack & Jill has a 3% from critics on Rottentomatoes, for the audience, it has a 54%. I think this is the standard for a lot of comedies these days, where critics hate, but audiences generally enjoy (other notable recent mentions include: The Change Up (24%C vs. 57%A), Hangover 2 (36%C vs. 59%A), Grown Ups (10%C vs. 59%A).

  9. Casper

    Can't wait for Sherlock Holmes & Tintin

  10. Brian

    Yaaay!!
    Finally got a mention!

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