Weekend Box Office

Weekend Box-Office: 'Identity Thief' Proves Melissa McCarthy Delivers Ticket Sales

Pulling in $10+ million more than the 'Bridesmaids' opening

Identity ThiefHeading into the weekend there were two conversations regarding Identity Thief, the first was that it wasn't a very good movie, but despite that it would top the weekend box-office. The second was with regards to the mean-spirited review posted by Rex Reed, which was given far more attention than it deserved, but fortunately all the attention was negative as Reed proceeded to slam the film not because of its content, but instead with a mind to target star Melissa McCarthy's appearance. It's quite telling when it comes to Reed and his focus on McCarthy's weight, while most critics just deemed the movie unfunny, mourning the fact McCarthy has talent and the fact she had to stoop to a film that is otherwise beneath her. Either way, McCarthy gets the last laugh...

Identity Thief stormed the box-office, landing a whopping $36.5 million, which is $10 million more than Bridesmaids opened with back in May of 2011. It's a massive opening for a February comedy and fourth to 2005's Hitch, which starred box-office golden boy, Will Smith, 2009's Tyler Perry's Madea Goes to Jail and 2004's Adam Sandler and Drew Barrymore feature 50 First Dates. Granted, no one will confuse the quality of Identity Thief with Bridesmaids, and while I was not a fan, I'm happy to see it's success in the face of Reed's nasty comments, particularly because I feel McCarthy is the biggest reason people turned out to see it.

Question is, with the middling "B" CinemaScore, does this bode well for the McCarthy and Sandra Bullock, R-rated buddy cop comedy The Heat or could two potential stinkers in a row hurt her credibility with the audience?

Looking over the predictions Laremy posted on Thursday, he was right to have Identity Thief on top, but he was off by $14.5 million with his $22 million prediction. Looking at the readers' predictions, no one else was willing to go to high either with Arthur Carlson's $27.5 million prediction being the closest on the board.

The weekend's other new wide release was the excellent Side Effects from Steven Soderbergh, which I really didn't expect to do too well at the box-office considering it's a cerebral thriller and doesn't involve superheroes, dreams or time travel. On a $30 million budget, the film opened to a meager $10 million and may be able to hold on from one week to the next better than some of its competition, but with a "B" CinemaScore I'm not expecting much.

Laremy was virtually spot-on with his $10.9 million prediction here while Mario was ever so much closer in the reader predictions at $9.28 million, though I respect CJohn's optimism and $21.2 million prediction. If only we lived in that world.

Elsewhere, last weekend's number one, Warm Bodies, dipped only 43.5% to $11.5 million and is now over $36 million domestically on a $30 million budget. Silver Linings Playbook continues to hold on strong, dipping only 10.7% this weekend and now tallying over $90 million domestically. Argo slides back into the top ten, scoring $2.5 million and Sylvester Stallone's Bullet to the Head has the distinction of being the biggest dipper among the top ten, falling 56.5% and narrowly edging out Top Gun 3D (which I saw) for the tenth spot by a mere $80,000.

Next weekend I think we all know A Good Day To Die Hard will be #1 over the Nicholas Sparks adaptation Safe Haven and the new young adult feature Beautiful Creatures, though the latter film will be an interesting one to track. I don't know the budget on Beautiful Creatures, but Warner Bros. is clearly hoping for a franchise there and it's a decent film to boot. We'll see...

Otherwise, the weekend top ten is directly below. Any thoughts?

Weekend Box-Office Top Ten for February 8 - February 10, 2013

  1. Identity Thief was #1 at the box-office
  2. Warm Bodies () - $11.3 million ($364m cume)
    From 3,009 theaters ($3,755 avg.) / $30 million budget / 80%
  3. Side Effects () - $9.3 million
    From 2,605 theaters ($3,570 avg.) / $30 million budget / 85%
  4. Silver Linings Playbook () - $6.4 million ($89.5m cume)
    From 2,809 theaters ($2,278 avg.) / $21 million budget / 92%
  5. Hansel and Gretel: Witch Hunters () - $5.7 million ($43.8m cume)
    From 3,285 theaters ($1,735 avg.) / $50 million budget / 15%
  6. Mama () - $4.2 million ($63.9m cume)
    From 2,677 theaters ($1,569 avg.) / $15 million budget / 62%
  7. Zero Dark Thirty () - $4 million ($83.5m cume)
    From 2,562 theaters ($1,561 avg.) / $40 million budget / 93%
  8. Argo () - $2.37 million ($123.6m cume)
    From 1,405 theaters ($1,687 avg.) / $44.5 million budget / 96%
  9. Django Unchained () - $2.3 million ($154.5m cume)
    From 1,502 theaters ($1,531 avg.) / $100 million budget / 88%
  10. Bullet to the Head () - $2 million ($8.2m cume)
    From 2,404 theaters ($832 avg.) / 48%
Click here to browse our box-office charts and compare Laremy's predictions
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  • Winchester

    I guess, as I thought Bridesmaids was utter trash itself that it seems McCarthy is doing well out of them and carving a niche therein. Good on her I suppose.

    Can't say next weekends offerings look a lot better.

  • Justin

    It sucks to see Side Effects behind such trash but with Silver Linings, Argo and Zero Dark still making money at least you can sleep at night.

    • http://www.ropeofsilicon.com/profile/AS/ AS

      Argo's success actually keeps me awake at night.

  • Dennis

    I think beautiful creatures will post better than die hard. 80s action stars bombing plus it has a twilight feel

    • Chris Etrata

      Which is exactly why Beautiful Creatures must bomb.

    • Danny

      I think A Good Day to Die Hard will do pretty good... I'm sure it will beat Beautiful Creatures, but probably not by much... The Fourth one did pretty damn well when it was realeased and this seems to righting the wrongs that fourth one made as far being R Rated which has pleased fans and also the marketing of it has been really showing the "Fun" factor of it... Bruce Willis also surpasses the "80's action star curse" because he never really left the spot light and has continued to do action movies through out his career.

  • Dale

    I totally concur with Justin's comments. At least there are some rays of light and I look forward to seeing Silver Linings Playbook (just 10% drop from last weekend) passing the 100 million mark shortly. Also, maybe Zero Dark Thirty will be able to work its way to that mark. Finally, is Top Gun 3D a sign that we can "look forward" to theaters being flooded with 3D re-releases? Please God, no!

  • http://www.ropeofsilicon.com/profile/AS/ AS

    As per usual, garbage prevails. I'm quite sure the reason Side Effects didn't do very well was because 1. It's smart, 2. It's really good and 3. I'm sure most audiences were confused by it and weren't able to put it all together. Because after all, when a film like Identity Thief tops the BO, would you really expect general audiences to grasp something like Side Effects?

    • J Ham

      would you really expect general audiences to want to think so hard to grasp something like Side Effects? Most people in the "general audience" are not earnestly seeking for something smart and thoughtful like the obsessed-with-film internet commenters, but for something entertaining and fun

      • http://www.ropeofsilicon.com/profile/AS/ AS

        The argument that audiences are only looking for something that's entertaining and fun as an excuse for why they consistently see junk always irritates me. It's one thing to go see a film just to be entertained, and it's something else entirely to see blatant trash again and again... and then actually enjoy it. I think it says something about society that people would rather just be "entertained" than want to be intellectually stimulated (at least on some level). I'm not talking about Bergman, just something that doesn't involve someone making a phone call inside a woman's uterus...

    • Chris Etrata

      That's what I wanted to say why Side Effects bombed. Because its a really good and smart film and in today's society, terrific films without a brand name like Pixar or Marvel bomb badly. Meanwhile, requirements for success that applied to terrific films are waived if your film is dumb and unoriginal.

    • http://www.ropeofsilicon.com/profile/jaybob/ jaybob

      Problem with what you wrote is that no one knows how smart or dumb the movie is unless they watch it. Until then, it's an unknown.

      • http://www.ropeofsilicon.com/profile/AS/ AS

        Well, one look at the cast and the director should be some kind of hint.

  • Mykael

    Off the topic.
    BAFTA awards have just been announced.
    Argo wins 3, Les Miserables wins 4.
    Best Film: Argo
    Leading Actor: Lincoln, Daniel Day-Lewis
    Leading Actress: Amour, Emmanuell Riva
    Director: Argo, Ben Affleck
    Film not in the English Language: Amour, Michael Haneke, Margaret Ménégoz
    Best Documentary: Searching For Sugar Man, Malik Bendjelloul, Simon Chinn
    Supporting Actor: Django Unchained, Christoph Waltz
    Supporting Actress: Les Miserables, Anne Hathaway
    Original Screenplay: Django Unchained, Quentin Tarantino
    Adapted Screenplay: Silver Linings Playbook, David O. Russell
    Original Film Score: Skyfall, Thomas Newman
    Cinematography: Life of Pi, Claudio Miranda
    Production Design: Les Miserables, Eve Stewart, Anna Lynch-Robinson
    Editing: Argo, William Goldenberg
    Sound: Les Miserables
    Animated Film: Brave, Mark Andrews, Brenda Chapman
    Special Effects: Life of Pi, Bill Westenhofer, Guillaume Rocheron, Erik-Jan De Boer, Donald R. Elliott
    Makeup and Hair: Les Miserables, Lisa Westcott
    Costumes: Anna Karenina, Jacqueline Durran
    Outstanding British Film: Skyfall, Sam Mendes
    Short Film: Swimmer, Lynne Ramsay, Peter Carlton, Diarmid Scrimshaw
    Animated Short: The Making of Longbird, Will Anderson, Ainslie Henderson
    Outstanding Debut by a British Writer, Director or Producer: The Imposter, Bart Layton & Dimitri Doganis
    Outstanding British Contribution to Cinema Winner: Tessa Ross
    BAFTA Fellowship: Kevin Spacey

  • Mykael

    Extremely sorry.
    Major error.
    Kevin Spacey presents the BAFTA fellowship to Sir Alan Parker.

  • Gordo

    Any shot side effects makes a profit on its $30M budget on a 2x multiplier after such a modest opening?

  • Chris Etrata

    This is a prime example of what’s wrong with moviegoing today. You have a s*** film (Identity Theft) and a potential classic (Side Effects). Guess which film they are picking by a more than 4-1 margin? That’s right, Identity Theft. It’s like never being able to tell a gourmet burger (with juicy meat and great taste yet they reject it for looking “different”) from a mcdonalds burger (one dimensional yet everyone still picks it). This is why executives are hesitant to greenlight fascinating concepts unless you’re Christopher Nolan because Audiences reject gold and go for s—.

    • Stiggy

      Unless the gourmet burger has horse meat in it.

  • mike

    This Chris Etrata character might be a crazy person. Just a heads up.

    • Chris Etrata

      Let me assure you that I'm probably not the only one thats crazy.

  • http://www.ropeofsilicon.com/profile/lawhs89/ lawhs89

    Silver Linings Playbook a soon to be $100M movie, amazing.

  • JAB

    "Side Effects" has been getting all round very good to great reviews & Soderbergh has a very good track record. He's not always on. "Contagion" exceeded the fairly high expectations I had for it.
    "Identity Thief"'s TV ads looked stupid. I rarely like comdies because most them stink & there seem to be sooo many of them. I think maybe comedy is the most difficult movie genre of them all. It seems to have lowest success rate.

  • Matt C

    I'm actually surprised at how well genre films like "Mama" and "Hansel & Gretel" have held. They only dropped 34-39% in their fourth and third weekends, which is impressive considering horror/B-movies usually drop off the radar after the first weekend.

    And as much as Brad is dreading this, H&G has already broken even worldwide ($127M cume against a $50M budget). I expect Paramount and MGM to announce a date for a follow-up in the coming weeks...

  • http://n/a Stiggy

    Looking at the estimated screen counts A Good Day to Die Hard will trouce the competition.

  • http://ropesilicon RIck Marshall

    I am so excited for Ms. McCarthy. She is a very talented comediene and this huge opening means we are going to see many more movies from her.

    Her next movie is with Sandra Bullock and that is going to open huge as well.

  • anthony caban

    Next Weekend
    1.A Good Day to Die Hard - $56 Million
    2.Beautiful Creatures - $35 Million
    3.Safe Haven $26 Million