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Is Tyler Perry Still Box-Office Gold?

How will his latest Madea film do at the box-office?

Tyler Perry's Madea's Witness ProtectionDuring our Summer Movie Box-Office Draft, I considered taking Tyler Perry's Madea's Witness Protection as a film that could bolster my overall total. However, Madea's Big Happy Family faltered at the box-office compared to the two that came before it. Our draft was based on taking a film's overall worldwide gross minus two-and-a-half times the budget. Let's take a look at previous installments.

In 2006 Madea's Family Reunion was made on a reported budget of $6 million. It made $63.3 million worldwide, which would end up netting $48.3 million. Good money. In 2009 Madea Goes to Jail was made for $17.5 million and made $90.5 million, which nets $46.75 million. A small dip, but still solid returns. Then last year, Madea's Big Happy Family was made for a reported $25 million and ended up making $53.3 million for a net loss of $9.2 million. Not good.

Then I looked at his most recent film, Good Deeds, which was made for a reported $32 million and only brought in $34.9 million earlier this year. What gives? I thought Tyler Perry was box-office gold, but based on these numbers there's a shift in the wind.

I don't have any budgetary information on Madea's Witness Protection just yet, but is it possible the slide could continue? Releasing on June 29, Madea's Witness Protection's faces off against G.I. Joe: Retaliation and Magic Mike, so it's not likely to be #1 at the box-office, a position Perry's films used to pretty much guaranteed. Will it be forgotten in the summer hub-bub or will Perry in a fat suit opposite Eugene Levy be just what audiences are looking for?

Poster for Madea's Witness Protection
Photo: Lionsgate
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  • http://www.soulhonky.com SoulHonky

    Moving Perry to the summer makes no sense to me. He has a set audience; Madea is good for 50 million (Madea Goes to Jail being an outlier), no Madea being a crapshoot of 30 - 60 million. Basically, Perry has always been more like box office silver. He has had good returns on lower budgets and slower release dates. Spending more money or moving him to summer isn't going to help him make more money. Odds are, it could hurt as Perry has never gone up against the kind of competition he's facing on the 6/24 and he's never really gone up against another African-American based film ("Beasts of the Southern Wild").
    I'd expect the film to eventually make around 40 million (a notch below the other Madea films) but I wouldn't be stunned if it does, as you say, get lost amidst the packed summer.

  • Ferdi

    Eugene Levy? Wow now things get more interesting! He was hilarious in the original trilogy of American Pie and ofcourse the latest installment American Pie: Reunion! Can't wait to see what he will do in this movie lol!

  • Highland

    Let's just wait till Madea Goes To Space In 3D comes out. Tha will be a hit!!!

  • jake

    The madea character is a big draw -- but I don't understand why these studios are releasing four movies on june 29th when there is only 1 or 2 movies opening on every other weekend -- you've got two channing tatum movies opening on this day!

    Good Deeds was a departure and more of a serious film and not a good one at that.