What you are, what you want, what you love doesn't matter. It's all about how you sell it. From AMC and the Emmy® Award-winning executive producer and writer of "The Sopranos" Matthew Weiner, comes Mad Men, a provocative new primetime drama about how to sell the truth. Set in 1960 New York, the daring new series is about the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell while their private world gets sold. The 13-episode, one-hour original program produced by Lionsgate premieres Thursday, July 19 at 10 PM | 9C.