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Categorized: Friday Estimates

'Social Network' Tops Friday Box-Office While 'Let Me In' and 'Case 39' Lag Way Behind

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Another weak weekend

Brad Brevet
By:
Published: Saturday, October 2nd 2010 at 9:47 AM

To absolutely no surprise, David Fincher's The Social Network topped the Friday box-office and will be taking the weekend crown. The Facebook feature managed $8 million on Friday, which should translate to approximately $25 million for the weekend on the high end and $23 on the low. This is pretty much right in line with what was expected for the film, which I suspect will have some strong legs considering it's a film that benefits from repeated viewings.

In second on Friday was last week's number one, Wall Street: Money Never Sleeps, with $3.3 million, which will likely turn over to $9-10 million for a weak 50% dip. Ben Affleck's The Town will also be pushing hard for the weekend number two as it remains strong with $3.1 million on Friday and a likely $8-9 million for the three day.

In fourth is Zack Snyder's Legend of the Guardian: Owls of Ga'Hoole with $2.6 million and in fifth is Emma Stone's Easy A. Speaking of Stone, it seems she is about to be offered the role of Mary Jane Watson in Marc Webb's currently untitled Spider-Man reboot. Deadline reports the offer is imminent.

And now, as we move out of the top five we find the week's two other wide releases as the American remake Let Me In managed a meager $1.9 million on Friday, which means it will likely end around $6-7 million for the weekend. Not very good news. Even worse is the news it will be a photo finish between the heavily promoted Let Me In and the last second three-year-old film Case 39, which took in $1.8 million as Paramount decided to release it at the very last second after it sat on the shelves for quite some time.

The Friday top ten is finished off with You Again in ninth with $1.6 million and Devil bringing up the rear with $1.1. I have included the complete list just below and will be here on Sunday with a complete wrap-up.

  1. The Social Network – $8 million
  2. Wall Street: Money Never Sleeps – $3.3 million
  3. The Town – $3.1 million
  4. Legend of the Guardian: Owls of Ga'Hoole – $2.6 million
  5. Easy A – $2.2 million
  6. Let Me In – $1.9 million
  7. Case 39 – $1.8 million
  8. You Again – $1.6 million
  9. Devil – $1.1 million
  10. Resident Evil: Afterlife – $800,000
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  1. Andrew

    I ran into some people on EW.com who actually thought Social network would go over 40 million for the weekend. Talk about buying into hype!

    I do think it'll have legs though, I wouldn't mind seeing it again myself.

    I am slightly surprised by Let me in's weak performance, I thought it was a very good remake but then again there's been like, no buzz on it thus far. Maybe word of mouth will help it as October rolls on, people are gonna want some scares.

    • AJ

      I thought the marketing on Let Me In was pretty poor. If it hadn't been for the raves the original received online, I don't think it would have registered at all.

      Posted On October 2nd, 2010 at 11:00 am in reply to Andrew.
      • AJ

        On a side note, that performance can't help the director's chances of landing the job helming Nolan's Superman project.

        Posted On October 2nd, 2010 at 11:01 am in reply to AJ.
      • Andrew

        True, a side from the odd commercial I didn't hear a thing about it. Though to be fair, I doubt anyone could have heard about it over all the noise from the buzzing around Social Network.

        Posted On October 2nd, 2010 at 11:03 am in reply to AJ.
    • Colin

      The most reliable estimates I saw were at 20 to 25 million. So I don't think this really underperforming that much.

      While Toy Story 3 is still my favorite movie of the year, Social Network definetley rivals it for me. I thought it was just a fantastic, fast-paced, dialogue driven character drama for my generation. It takes timley themes and applies them exceptionally well for the 21st century. Kudos to Sorkin, Fincher and company for delivering one of the best movies of the. One I think will be remmebered decades from now as a classic.

      Posted On October 2nd, 2010 at 11:17 am in reply to Andrew.
  2. Colin

    best movies of the year*

  3. Steve J

    2K screens and good to great reviews, what went wrong for "Let Me In"?

  4. Colin

    Just curious, does nayone here happen to know what the marketting budget was for Social Network? A friend of mine has been trying to convince me that it is more than what it cost to make, but that hardly seems believeable for a fall release date even if it is eyeing serious award contention.

  5. Jim

    I'm curious to see The Social Network, but I will just go see Let Me In a second time and pick up TSN on dvd some day. David Fincher does great work, but this movie seems bland. Facebook is merely Friendster 3… talent borrows, genius steals is the plot I guess; in two years there will be some other social site you can sell your identity to advertisers on.

    Let Me In won't reach a wide audience because it's too bleak and disturbing; really what classic horror should be. Remember Alien 3, Seven, and Zodiac?

  6. Just back from a late showing of "Let Me In." The theater was only about a quarter full, so I'm not surprised to see the meager numbers. I enjoyed the film, but I'm still left wondering what the purpose was behind the remake. The marketing campaign was subtle, so I don't think it was all financial interest. And I wonder why a director such as Matt Reeves would want to spend so much effort remaking a film and not creating an original product.

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