Smokin' Joe Keeps Smokin' Aces… and Reviews

Man, I knew there was something up with this one...

By: Brad Brevet
Published: Friday, February 2nd 2007 at 1:33 AM

So I am watching a little college bball recently, GO TAR HEELS, and I am in the kitchen and hear a tv spot for Smokin' Aces come on the telly. I hear, "Here are the words the New York Times uses to describe Smokin' Aces" and that is proceeded by a bunch of short clips taken from the review. Since I had read a TON of scathing, and misguided, reviews of the fun as hell Smokin' Aces I was thinking there had to be a catch and sure enough… there is.

Basically the trailer took the first half of A.O. Scott's only paragraph and tossed it in the trailer:

“F.B.I.! F.B.I.!” Blam blam blam blam. “[Expletive]. [Expletive].” Blam blam blam. Spurt of blood. Plot twist. “F.B.I.! F.B.I.!” “[Expletive].” Blam blam blam blam blam. “[Expletive].” “F.B.I.!” “Hotel Security!” Blam. Exploding skull. Guy sits on a chain saw. Montage. [Expletive]. Plot twist. Roll credits.

What is so great about this? Well, suffice to say, Scott did not like the movie saying, "Watching it is like being smacked in the face for a hundred minutes with a raw sirloin steak." Fortunately for many moviegoers that aren't vegetarians this just might be a good way to spend 109 minutes at the theater. Bring on the cattle!

We all know trailers take things out of context, but to blatantly do it is so much more fun. I was also recently sent this funny little comic talking about just this subject.

To check out the Smokin' Aces TV Spot I am referring to just click here, and here is how director Joe Carnahan introduces it to us from his blog:

Guys:

The most brilliant, majorly pregnant woman in the biz, Maria Pekurovskaya at Universal, just came up with the most inspired TV spot I have ever seen. The fact that she took some critic's douchebag dismissal of 'Smokin' Aces' and turned it into something so supremely hip and NEVER BEFORE SEEN is a minor marketing miracle.

CHECK IT OUT NOW, CLICK ON THE TOP LEFT VIDEO COLUMN.

And my thanks to that pasty, pretentious little egghead known as A.O. (Tony) Scott, for providing us with that ad copy. By the way, using A.O. as a kind of necessary nom de plume was wise, since using 'Tony' would render you not only anonymous but COMPLETELY irrelevant.

We all know and love the real Tony Scott…and you ain't him.

Enjoy A.O.'s contribution though. You know when you say his name, it sounds curiously like A-Hole. Intentional? Probably not. Karmic? You bet your ass.

JC

Gotta love that guy eh? If you haven't done so already click here to check out my interview with the man himself, it is a great one and if it doesn't get you interested in this movie, nothing will.

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