Paramount Drops a New 'Capitalism' Poster
It appears the major is stepping in to help with promo
I'm not sure how this works, but apparently Paramount Pictures is ready to get into the marketing game for Michael Moore's Capitalism: A Love Story a film their one-time arthouse wing Paramount Vantage has a stake in, but until now Overture Films has taken the lead on the marketing.
Today The Mount sent over this new poster for the film that went wider to lower-than-expected results following an excellent opening four theater weekend. Perhaps it was that second week result that prompted the major to get in the game.
You can read my review of the film right here and check out a larger look at the poster you see below right here.
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Yikes!
Shouldn't they have started the heavy marketing before this?
And that poster isn't really a good one, honestly.
Who loves Michael Moore anyway? He´s more of a politician than anything else. As such I don´t care for him as a filmmaker. I prefer Oliver Stone to Michael Moore on any day.
@Helgi: I love Michael Moore. He's hilarious. Like Bill Maher, he's a political comedian who also tells the facts. I can't wait to see Capitalism, and I think the poster is awesome.