In 1984, the Transformers brand took the world by storm with its compelling saga of the "Robots in Disguise," and quickly became a childhood rite of passage with a tremendously successful toy line from Hasbro and Takara, comic book series, television program and animated feature film. Twenty years later, a new generation of kids has discovered the excitement of the Transformers brand and the legendary characters, such as Optimus Prime and Megatron, that truly are "more than meets the eye." Today, the franchise features a popular toy line, an animated series on Cartoon Network and a chart-topping comic book series from Dreamwave Productions, which sold two million Transformers comic books last year.