Evelyn Ryan (Julianne Moore) is a devoted housewife and mother of ten in the 1950s. Her husband (Woody Harrelson) can’t seem to make ends meet, but that doesn’t stop the car from breaking down, the mortgage coming due and the bills from piling up. It falls to Evelyn to defy the conventions of the day and find a way to keep her family together with the odds stacked against them. Applying her remarkable resourcefulness and an uncommon wit, Evelyn finds her own way in the profitable jingle contests popular in the 1950s and ‘60s.