Two New 'Men in Black 3' TV Spots Take You Back in Time

Men in Black 3 TV Spots
Men in Black III TV Spots
Photo: Columbia Pictures

I am expecting very little from Men in Black III and it should make for interesting box-office conversation considering Battleship (which could also crash and burn) opens the weekend before. What it does have going for it is Snow White and the Huntsman opens the weekend after, which doesn't necessarily mean the two will be competing for audiences although positive buzz on Snow White could steal a few eyes away from the MiB, but it still seems to me the two can coexist rather easily.

Another issue facing Men in Black III on May 25 is that it has been ten years since the last one and that last one wasn't necessarily received as well as its 1997 predecessor, which raked in over $250 million at the domestic box-office.

With a reported budget of $215 million and production problems galore Men in Black III will be interesting to see how it all turns out.

That said, take a peek at two new TV spots and let me know if you have any intention of heading to the theater to check this film out on May 25.

In Men in Black 3, Agents J (Will Smith) and K (Tommy Lee Jones) are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency, and the future of humankind.

  • bill

    I loved the American pie movies and scream movies but as they've taught us financially, a new movie isn't what the people want. The only exception I've seen to this is Indiana Jones making bank and if you count Toy Story 3. I don't think this movie will do too well. People DO want original ideas.

    • Jeff

      What about Rambo 4, Rocky Balboa and Die Hard 4 and 5 next year?

  • Ian

    I'm curious about MIB3's box office potential as well. Another interesting point is that while Will Smith was probably the biggest guaranteed box office draw as an actor of the last decade, he hasn't been in a movie in four years, after being on screen every year (I think) from '95-'08. I imagine he'll still bring in loads of fans, but it will be an interesting test of his drawing power.

    • ASFan

      "after being on screen every year (I think) from '95-'08."

      I think that's right.

      1995: Bad Boys
      1996: Independence Day
      1997: Men In Black
      1998: Enemy of the State
      1999: Wild Wild West
      2000: The Legend of Bagger Vance
      2001: Ali
      2002: Men In Black II
      2003: Bad Boys II
      2004: I, Robot & Shark Tale
      2005: Hitch
      2006: The Pursuit of Happyness
      2007: I Am Legend
      2008: Hancock & Seven Pounds

  • Seiko

    Will Smith can now go and do "I Robot 2" and and of course he's got that future film with M. Night called "After Earth." This could all be his big come back!

  • Winchester

    Nope, this is not doing anything for me. But I never likes MiB anyway and I've never seen MiB2.

    I guess, a little like Ian I'm more interested in whether Smith still has his mojo. But even the second film came in lower than the first and ten years is a long time.

    I also disagree people entirely want original ideas. Your bread and butter audience just wants something they percieve as being entertaining and worth their money. Having a completely original notion behind it is further down the list. It's not OFF their list, but I don't believe it's necessarily at the top.