Guillermo del Toro's 'Pacific Rim' Goes Viral, Reminds of 'Cloverfield'

Pacific Rim viral footage
Photo: Warner Bros.

Apparently the monsters in Guillermo del Toro's upcoming monster movie Pacific Rim are called Kaiju (which I think I knew, but just chose not to remember) and this morning a Kaiju Emergency Alert System video was making the rounds (see the bottom of this post) and now a second video featuring a viral news story covering the destruction caused by one of the monsters attacking San Francisco has arrived.

I watched the video and am now getting the sense Pacific Rim is sort of a "What if more than one of the monsters in Cloverfield attacked?" kind of movie. The answer, build giant, human-controlled robots called Jaegers and put Charlie Hunnam and Rinko Kikuchi in charge. As any del Toro film will rightly do, Ron Perlman also has a role along with Idris Elba and Charlie Day.

The film hits theaters on July 12, 2013 and the first trailer is rumored to be attached to The Hobbit: An Unexpected Journey. But, for now, check out the videos along with a blueprint look at what goes into the making of one of the Jaegers (give the image a click for a larger version).

  • Hamza Zain

    I wonder if they will show the monsters front and center, or whether they will not really give us a good look at them till the end.

  • Criterion10

    I'm still not too sure about Pacific Rim, although I do like the Cloverfield-ish viral marketing... Cloverfield is one of my favorite guilty pleasures.

  • Aleonardis

    Cloverfield's marketing is the best marketing I've seen on a movie. No one knew ANYTHING about it when that trailer dropped in front of Transformers. Even a few weeks before the films release we barely knew anything about it except for cast and crew and that it was a monster movie. Brief snippets here or there. Plus, the marketing beforehand, enhanced what we saw on the screen. The movie's obviously not a masterpiece but even so it's pretty damn good.

    • Criterion10

      I agree with everything you just said.

    • Hamza Zain

      I'd say Cloverfield and The Dark Knight both had the best marketing campaigns. Funny, I'm actually writing a term paper on this exact topic right now.

  • silentsight

    Isn't this Neon Genesis Evangelion? It even has Japanese designations.. Just a bit less spiritual

  • Capn Geech and The Shrimp Shack Shooters

    I've said it before and I'll say it again.....Pacific Rim will gross over $1 Billion Worldwide.......mark my words

  • IcicleM

    Whoa I cannot wait for this movie. I enjoyed Cloverfield for all the reasons stated above, but this is Guillermo del Toro we're talking about. This isn't going to be shaky camera style, though. My guess is the "news segments" we saw may be featured in the background of the film, or possibly only used for marketing techniques. From the pictures we've seen, it's obvious this is going to be a "third person" film, and not found footage, so my guess is yeah, we're gonna see these monsters FRONT and center. My hope is that the new Godzilla will either do the same in its movie, or play a role in this insanely amazing idea, sometime in the future.

  • Sela

    Kaiju is just the Japanese word for giant monster.

  • JAB

    I believe in Guillermo Del Toro. This looks like a helluva a lotta fun --sorta like Transformers for adults only a lot better & without Michaell Bay dumbing it up.
    Is DelToro becoming the new Terry Gilliam with better commercial instincts?

  • midnightshrink

    That is marketing stuff. Some news like footage of parts of the movie. The movie itself is shot like any other sci-fi/superhero film with Giant Robots and Giant Monsters. Trust me you will see the monsters. A lot of them actually.

  • John Wood

    Going to be a radfest from start to finish.

  • Winchester

    I practically got fits at that awful first video jumping around like Cloverfield on steriods. It looked like it could have been a neat vid but it's just overdone on the broken footage/shaky angle.

    At least the film itself won't be like that or I would flat out refuse to watch it. I learned that lesson from Cloverfield itself.

  • kimberlesk

    Really looking forward to this -- I loved Cloverfield!

  • Azreal71

    In case none of you heard, the trailer for this that was shown at Comic-Con blew everyones minds! It was THEE most talked about trailer behind Man of Steel mind you! There was a blow by blow description of what was show during the trailer, the main thing described in the trailer was how MASSIVE the robots and monsters are! The bots actually moved like robots and not like men via cgi.