Does 'Inception' Face Unfair Expectations?
It's been a weak year so far, does that raise expectations to absurd levels?
Photo: Warner Bros.
Invariably after many posts where I've discussed upcoming movies or the lackluster box-office many people bring up their continued anticipation for Christopher Nolan's Inception. Movie blogs seem to be suffering similar impatience as they post anything Inception related, even ugly bootlegged behind-the-scenes featurettes, as they do their very best to figure out the secrets the movie holds before they even see it. Over at Hollywood Elsewhere, Jeff Wells puts his impatience into digital ink writing, "Enough with the Inception-is-coming clatter. We've all been sold on the idea that it's the only decent summer flick on the horizon, and now it's time, dammit…time to quit farting around and show it to somebody somewhere." Warner Bros. must read that and just drool, but could this anticipation also backfire?
Inception is due in theaters on July 16 and so far it has yet to be screened for an audience of any sort, but the minute it is you can almost assure yourself a couple of hours later there will be online reports. While, good or bad, those reports won't necessarily persuade or deter anyone that was already planning on seeing it opening weekend from going, it could start the buzz train in one direction or another.
This last weekend was yet another muted bleep on the summer box-office radar as Get Him to the Greek didn't do too bad, but films like Marmaduke and Splice weren't busting the doors down. So far this year we have the surprise hit in Disney's Alice in Wonderland, which wasn't necessarily a surprise in terms of making a healthy amount of money, but I don't think anyone expected it to be the only film of 2010 so far to top $300 million domestically and then become only the sixth film to top $1 billion worldwide. Behind it we have Iron Man 2, which should pass $300 million by the end of next weekend and then How to Train Your Dragon is the only other film over $200 million so far, with Shrek Forever After closing in and Clash of the Titans ending its run shortly with a little over $160 million.
The most noticeable aspect of four of those five films is they are in 3D, which means a healthy bump in box-office dollars and the only reason Alice in Wonderland became the monetary monster it became. So, while some of the grosses may not be too bad, seasoned movie watchers realize the theaters have not been bustling as per normal. It's a down year in terms of movies as last year 11 movies that opened prior to June 1 managed over $100 million, and of those 11 only two (Up and Monsters vs. Aliens) benefit from 3D ticket sales.
While I see some box-office promise on the horizon I can't help but feel everything is filler until Inception hits, that is, other than Toy Story 3. There are films that will fill the entertainment void, The A-Team and Knight and Day look like a blast. The Karate Kid I have seen and young boys are certain to fall in love with it, the 12-year-old I was sitting next to at my screening ran out of the theater saying, "Oh man, I can't wait to tell my friends at school!" He was certainly won over. The Twilight Saga: Eclipse will satisfy its followers as will The Last Airbender and Predators. Grown Ups will be another Sandler hit and I'm not sure what kind of love Salt and Dinner for Schmucks will receive, but I can't help but feel they better be exceptional if they expect to earn the attention of this year's moviegoing crowd. August brings The Other Guys, The Expendables, Scott Pilgrim vs. the World and Eat, Pray, Love. But do any of these titles have avid moviegoers as excited as Inception does?
Even though I avoid trailers as much as possible, I couldn't help but learn a little about the story Inception follows and I want to see it before I learn any more. I want to see it before a single review floats in. I don't want hype or letdown surrounding it.
Where does your excitement for Inception rank?
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2010 has been a year of let downs. Not even Cannes delivered any real surprises as I expected Mike Leigh's Another Year to be good. After almost five-and-a-half-months I remain relatively bored. By this time last year films such as Star Trek, Up, Drag Me to Hell and Sunshine Cleaning had me really excited. By June 5, The Hangover had been released and June also offered the release of The Hurt Locker, which is to say by the end of June last year not only had a Golden Globe winning comedy been released, but so had the year's Best Picture.
So often, people examine critics and think they love to write bad reviews and aren't in tune with what audiences want to see. Whether you think that's the case or not, I can tell you right now audiences and critics are in the same boat, we are all desperate for a hit. Something we can cheer for and discuss with joy. The love most people shared for Avatar has disappeared and we are now ready for something new to champion and Inception is the most likely candidate based on previews and perceived online anticipation. However, will it work to its advantage or have expectations been set too high?
I'd say it's certainly too much to expect of any movie to make up for the six months that preceded it so hopefully a couple of these June action-comedies — mainly The A-Team and Knight and Day — will fill the void where most others have left us wanting. While I think I may end up seeing Get Him to the Greek again, marking the first film I will have seen twice in theaters this year, I still am looking for that film that will hit me in the chest and wake me up. A film that will have me wanting to go see it again as soon as it's over, will Inception will be that film?
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I dunno, it kinda takes a lot for me to get excited for a film. As odd as this sounds, I'm more intrigued by "Scott Pilgrim", "Predators" and "The Last Airbender" than I am for "Inception" (or "Toy Story" for that matter…but I never get excited for Pixar films even though I get blown away on a yearly basis). "Inception" seems mad interesting and I haven't seen a Nolan film that I haven't instantly loved, but it's just missing that certain…spark that I need to get excited. Maybe in a couple weeks I'll get to that point.
Couldn't agree more. I think the expectations are extremely high for Inception, and the films that have come out so far haven't helped out either.
Though, I think The Last Airbender will be surprise a lot of people, and could take SOME of the pressure off of Inception, but Inception is still gonna have to really deliver.
Surely there was some better movies that came out before TDK a couple years back, but that still had pretty high expectations. And obviously it delivered.
I think that if Nolan hadn't have made "The Dark Knight", anticipation would not be a great as it is now. I think one could propose that this could not live up to expectations, but I mean, Nolan is the guy responsible for "Memento" and "The Prestige". Those two movies alone are great psychological thrillers, and "Inception" looks to follow in that suit. 2010 has been somewhat of a letdown year (with "Iron Man 2", "Kick-Ass", "Hot Tub Time Machine", and "How to Train Your Dragon" only being the 'great' movies to be released), and while "Inception" won't do "TDK" numbers, I'm sure it will be both a critical and audience success. I think WB needs to not listen to all the criticism about lack of information and screenings and let Nolan finish what could be his finest work yet. People need to be patient! In Nolan We Trust!!!
I was talking about this phenomenon of 2010s movies at my friends. But thanks to this article, it will explain it way better.
As for Inception being the big box-office of the summer, I don't know. I even have difficulty with Toy Story 3. I just don't "feel" the box-office money this year. There is no real surprises and no records.
To be honest i think Nolan is thriving on the high expectations, this film will not bomb that is for sure, the only question is whether the film will be snubbed for the major oscar catagories like the Dark Knight and the Prestige were, i think a November release date would of been better. But I am predicting a 91% on rotten tomatoes. There hasn't been a film like this since the Matrix, this isn't just my most anticipated film of the year (apart from Buitiful) but also the film ive been anticipating for the last 3 years that ive known and followed it.
I should follow up saying that I dont think Inception will break any records at the box office but it will be a stellar film
If Inception is praised like TDK and all Nolan's films before it, the Best Picture and Best Director nominations will be locked. The Academy expanded the field to 10 films BECAUSE of TDK and WALL-E, and they wouldn't dare overlook him again. They snubbed him with TDK, the Internet exploded with anger. If Inception is as good or close, and they snub it too – expect riots. Nolan should have won Best Script for Memento and Best Director for TDK anyway (the film was great, but had some screenplay flaws, but the directing was brilliant), his recognition is long overdue.
P.S. I don't really know how you could have anticipated Inception for the last 3 years, considering it was only announced in February 2009. :)
yea but it was rumoured around for a while, Nolan's been working on this for about as long as Cameron was Avatar
Hopefully nobody is expecting this to do TDK box office numbers. I actually think the ceiling for this is around 260mil which would be around half of TDK's domestic take. Iron Man 2, Toy Story 3, and Inception are the one's on my radar so far this summer. Much like Pixar, Christopher Nolan gets the benefit of the doubt from me.
For me the expectations aren't high simply because of the trailer and the premise…but it's because of the director himself. Whatever film Nolan would have directed I would have been excited for.
The thing is, Nolan has done this before…anticipation was over the roof for The Dark Knight, I went to see it when it was number 1 at IMDb, and had never gone into a film with such high expectations before..yet it still blew me away. Nolan also did that to me with The Prestige, Memento and Following…so I trust him to deliver again.
Maja I completely agree. 2010 has been a poor year for films so far and I'm really looking forward to Inception and trying very hard not see any trailers. I don't care how it's hyped or what it does at the box office, I want to see Inception because of what Nolan created with Momento, the Prestige, and TDk – brilliant, innovative and heartstopping cinema
Inception is the event of the year. It will be huge.
I see 300M total!!!!
I think it's Nolan himself that has people excited about Inception (plus some smartly made decisions about marketing – no one quite knows what it's about).
He has earned a reputation for quality entertainment and people believe in HIM to deliver the goods moreso than the film itself.
But I think predictions of $300 million etc slightly work against it. There was the same pre-release performance expectation about IM2 and it's backfired because it didn't do what people predicted it would, despite not being a flop at all.
100% of the excitement I see for Inception is online. I've literally not come across anyone talking about it in real life. I've been in rooms full of people when a commercial has come on and nobody has commented on it. Comments good or bad have been heard about Iron Man, Shrek, the A-Team, Sex and the City, Marmaduke (okay, just bad comments about that one), Knight and Day, Scott Pilgrim and more…
So I just don't know what to expect for Inception. Sometimes internet hype leads to explosive box office, and sometimes it's just the amplified voice of a fervent minority. Personally, I think if Inception were opening this coming weekend, it'd hit with about as much impact as "The Prestige". However, if the studio can manage the internet pre-release hype right, they can open it on a crest of popular interest and put down some huge numbers.
The Sorcerer's Aprentice will hurt Inception's business quite a bit.
Several things in TSA's favour.
1. Family appeal
2. more frendly MPAA rating (I imagine Inception being a hard R)
As a result I sense Sorcerer's Aprentice beating Inception
Lol What? Inception is rated PG-13 for action violence. Sorcerer's Apprentice looks like your average run-of-the-mill fantasy flick, another Percy Jackson. Inception will crush it.
Inception has a PG-13 rating of Sequences of Action Violence Throughout. Plus, Sorcerer's Aprentice has no major anticipation for it. Inception has major anticipation.
I don't think Inception will open big, because only the internerds are talking about it. And we have more than enough movies that were hot online but bombed when opened for real.
Yet, if Inception is as good as I hope it is (it's a Christopher Nolan movie after all) maybe it will turn into some kind of a hit. It's an expensive movie, I've heard, so I'm sure Warner is expecting it to be a huge hit as well.
Anyway, maybe the hype (with the nerds) will kill it too. You never know. People LOVE to be disapointed just to HATE something for no reason. God knows how some were let down due the fact that Avatar was actually a great movie, not the biggest disapointment of the decade.
I just read an interview with Nolan where he said that Inception is his James Bond movie. He said something like 'this is the Bond movie I always wanted to do'.
So, people expecting The Matrix will be disapointed for sure. Because the director himself compared it to On Her Majesty's Secret Service, of all movies.
(a WONDERFUL James Bond movie, by the way, extremely underrated)
i think the only HUGE movies except Inception are Toy Story 3 and The Expendables…ive said it again, this summer is a weak one in terms of big summer blockbusters
That's a great question, Brad. The anticipation for the movie is through the roof, and I personally absolutely can't freaking wait for it, but well, there are lots of good reasons. If you think about it, it's probably the most unique and original summer blockbuster of its caliber to ever have come out. It's not based on anything, and is only loosely inspired by films like Paprika, On Her Majesty Secret Service, Dark City and the like, and that's pretty much it.
You've got Chris Nolan at the peak of his creative powers. One of the best directors today working on an original feature film that he first thought about when 16 years old, a $160-million summer blockbuster that combines philosophy, metaphors, homages, visuals unlike anything we've seen, an emotional story and great premise. The cast is one of the best ever assembled. The movie has been described as a mix of The Matrix and The Godfather.
It also comes out at the time when 3-D threatens to completely overpower 2-D in huge blockbusters, and the future of big 2-D movies depends completely on Inception, as does the future of huge original films. You've got NOTHING but positive buzz. Extremely positive, that is. Too high expectations? Absolutely. But here, personally, I'm totally willing to risk and not lower these ridiculous expectations one bit. I may regret it, who knows. But I trust in Nolan, his cast and his crew; nobody can say they don't deserve to be completely trusted.
Toy Story 3? Can't wait for it. Scott Pilgrim? As a fan of the books, can hardly wait more. The A-Team & The Expendables? Gonna be a lot of fun for sure. But Inception is a titan, a giant among them all. I think it is a matter of fact that Inception is probably the one and only film yet to come out that has EVERYTHING it needs, has all the potential to possibly turn out to be one of the best films ever, to be instantly considered one by many people. Think about it. How easy is that, after 115 years of film history? It's near impossible. And now, Nolan has a chance to make it. It's impossible to lower expectations like that, I'm not even going to try. I'll just be waiting until July 15.
"The movie has been described as a mix of The Matrix and The Godfather."
I've heard the bit about The Matrix before, but not The Godfather. I'm just curious as to where you read/heard that?
However, I do agree with you. The future of 2D blockbusters pretty much depend on this film and how well it does. Hopefully it does well, because I'm sick of the 3D fad.
Somebody used that description after the one test screening they've reportedly held, I've come across that quote various times on sites like IMDb and Slashfilm.
I think Inception will only big if it doesn't come out same weekend as The Sorcerer's Aprentice.
aka the movie that hardly anybody cares about. Yeah, right.
does anyone think this is a clue that writers and directors are running out of ideas ? Some of these movies that are coming out seem sort of rushed. Last year , this time , the movies that were in theaters looked like they had some thought behind them ; looked like they were made for the theaters. I think half these movies that are out deserve to go straight to DVD. It doesnt look like a promising Oscar year next year i can tell you that.
Yeah The Taking of Pelham 123, Year One, Imagine That, Land of the Lost, My Sister's Keeper definitely had a lot of thought behind them.
As for the Oscars, you've got Biutiful, Another Year, Inception, Tree of Life, Fair Game and who knows what else is coming out this year.
Quick note about Hollywood running out of ideas – the real problem here is conventional wisdom, which says that with the deluge of movies, you have to sell it first with the title. What does "Inception" mean without images, trailers, cast, etc.? What does "The A-Team" conjure up? It's the marketers dictating that the movie begins to sell itself from the title onward, even with original material: "Monsters Versus Aliens" anyone?
Inception has ridiculous amounts of hype at the moment because it is made by "the director of The Dark Knight", which is plastered all over the posters, trailers and TV spots of the film. I think the movie will do well, certainly more than The Prestige in terms of it's box office numbers, and will end up being one of the higher grossing films of the summer/year. I'm not expecting it to break records or be as big as The Dark Knight was, but it definitely will not be a flop.
Nolan has yet to disappoint in my opinion, and I am also trying to stay away from any new featurettes or TV spots that have been coming out. I've seen the three trailers, and anything else will just be too revealing of the plot to me. It's not easy, but I'm actually trying to somewhat keep my expectations more modest for this, which is unusual for me when a Nolan film comes out. Last time when I watched a bunch of trailers and TV spots and got really excited for a movie was when Avatar was coming out, and I was a bit underwhelmed with that. I really hope Inception does not turn out to be that way.
In terms of quality, I think Inception was overhyped from the beginning of the year. With eveyone ranting about how many Oscars it will win etc. I think the overhype will lead to disappointment, but I am looking forward to it and I hope it does well. BTW there was a screening of it (At least I thought) a while back.
I'm not remotely excited about Toy Story 3. It doesn't look that interesting hopefully I'm wrong.
Inception will make 200 million on momentum alone but might be too cerebral to enter the all time box office top 10 like some are thinking. God I hope Nolad delivers an awesome movie. This summer, so far, has been the worst in recent memory. IM 2 was little more than "Eh" for me. Although I enjoyed Get Him To The Greek, it wasn't on the level of The Hangover or Superbad, two past summer comedies. Granted we still have a long way to go I am not very optimistic. The Other Guys looks promising but will it be Anchorman Will Ferrell or Land of the Lost Ferrell. Grown Ups,Jonah Hex, The Sorcerer's Apprentice and The Last Airbender all look terrible. I'm hoping for the best, and by best I mean two hours of blow em up fun, but The Expendables is looking like a big disappointment. Several look promising like Salt, Knight and Day, The A-Team and Dinner for Schmucks but that's probably more me seeing water in the desert. I hope I'm wrong.
Dinner for Schmucks looks like the comedy bomb of the summer. The trailers have been awful, and the premise has potential to be offensive to where it turns people off. The fact that it has Carell, Rudd, and Galifianakis doesn't make much of a difference. And Carell and Rudd look like pedophiles in that poster.
And Salt looks like an overhyped actioner that's being improperly labeled as a female Bourne.
There were three movies this summer I was dying to see and I got two down, one to go. Those movies were Iron Man 2, Splice and Inception. Every time I see the Inception trailer, I get a trailer high. It just looks really fantastic!
I fall into the camp of this being the most anticipated film of my year, so the question is a good one to ask, outside of the expectations being "unfair". It's not our fault that 2010 hasn't seen many decent films released this year. Our expectations are high because of who's involved, the "untold" story and how great everything looks. Fair or not, we all anticipate this eagerly. I do respect the site and your opinions on a different note…bravo.
The Rake
Well, what do you know? Summer is a bummer every year, 80% of all films being bad or plain awful. All thoughts are on the box office. How much money did it make THE FIRST WEEKEND? So why would the studios care if we don´t? They only care for the money side of it. For them quality doesn´t turn into cash.
Inception may be the exception this summer. It´s about the only movie I´m looking forward to seeing. But the hype around Inception is such you´re bound to be disappointed, no matter how good it will turn out to be.
But then there are always smaller movies that surprise us and make life worth living.
That's a good point about the money. This is why films are hyped so hugely – they have breakout on opening weekend, before word of mouth gets around. If you didn't do it weekend 1, theaters start thinking about pulling it, people stop going, it's all downhill from there.
For what it's worth, I think Inception has an awesome chance of BO success, since the hype and weak release schedule will equal a big opening, and ALL Nolan films have had "legs" – the ability to keep strong numbers posted week after week. This is a movie that will make people want to go back to see again, and the word of mouth will keep it going strong.
I'm definitely excited for Inception; I hope it blows my mind like The Matrix or other similarly innovative films (innovative in storytelling I mean, Avatar was visually innovative, but as a film I thought it was crap). But I'm also a pessimist, so there's definitely the thought in my mind that it could just be bad; a disorganized mess. I'm certainly hoping that isn't the case, but it would somehow be fitting given how awful this year has been so far (my only bright spots are Kick-Ass, Shutter Island, and Get Him to the Greek; Robin Hood and Alice in Wonderland were entertaining; I haven't seen The Ghost Writer or How to Train Your Dragon). But the box office expectations are definitely too high I think. Whether it's good or bad, I definitely don't think this will be a film where you can just turn off your brain (Avatar). You'll have to think to watch this movie. And those kinds of films just don't make big money. If it's good it should have good legs, especially since the marketplace is pretty much dead after that until The Expendables and Scott Pilgrim, with the possible exception of Salt. But I still say that $50 million opening weekend and $200 million domestic cume are the best I see it doing, and I think an OW of around $30-35 million is more realistic, unless the hype manages to reach the mainstream moviegoing public.
There's a couple things I would like to address when it comes to Inception, and there are also some things I want to talk about regarding the posts on this article.
So first of all, this film has insanely high expectations merely b/c
A.) This year has sucked movie-wise, and
B.) People who are not avid Nolan fans like myself have seen "From the Director of The Dark Knight" hook in the trailer, therefore these people freak out and think this film will be like TDK and blow their minds (Although it probably will)
So now that I've gotten that out of the way, I want to say that I completely agree with the majority of these posts. I agree with the fact that Nolan WILL NOT disappoint the people who haven't held this film to the ignorantly insane expectations that the majority of people have, and I also believe that this film could very-well be Nolan's masterpiece. There's no doubt about it, Chris Nolan is the premier director right now in Hollywood & even the world, and I don't think there is ANYONE who can currently match up with him when it comes to psychological thrillers (And yes, I'm talking about Fincher and even Scorsese). So basically, anyone with a pulse should know that this film will be an absolute work-of-art b/c Chris Nolan has delivered time and time again.
The Verdict: Inception will blow away the box office and it will blow away peoples' minds. Inception will live up to the high expectations and then some. This will finally be Christopher Nolan's OSCAR-winning piece of work (which is long past due).
I don't really have expectations, per se, but I do have hope.
Of course I'm excited about Inception and I admit to having incredibly high expectations, but cmon this is coming from the guy who gave us one of the most mature, complex and darkest summer blockbusters of all time in the form of a fricking Batman movie. What excites me the most though is that Chris is going all out this time by trying to deliver us something far more unique and epic than TDK could ever be and I'm so pumped that we'll finally have another intellegent, complex piece of cinema in the form of your so called average summer blockbuster. They just don't make them like Chris does and obviously after last year when fricking Transformers 2 was raking in all the summer cash who wouldn't be looking forward to this movie ? It's about time we get a serious summer blockbuster thats fun, but also doesn't treat it's audience like complete idiots in order to be entertaining.
Personally I think it would do fantastic in the Boxoffice for the odds are totally in Nolan and his film's favor.
Opening. I hope this movie has sunk deep into the public to where they want to see another event film. AVATAR is totally new world created by James Cameron, and it's success shows that people in any day or age, are wanting to something as outstanding and profound as Star Wars of Gone with the Wind for their time. The market should have been effective because, I've seen all the trailers dozens of times, and it never loses it's effect on how well each shot was chosen for the tease, while still leaving you mystified until the actual show.
Realistically – I'd guess between $75-$125. A bit of a board calculation, but I remembered a lot BO anaylists only guess a $75 opening for TDK.
And strong legs, who can deny that the minute you finished The Dark Knight, you wanted to see it again? Nolan's stories always have depth in story, shocking twists, multiply meanings, powerfully acted and professionally executed scenes. It all fits the equation in what drives a person for a second viewing. Me personally, I think it'll hit deeper into the audience for having the message be about the magnificent, infinite mind than an bang-you-in-the-head environmental message in AVATAR.
For legs, I can believe it that even it's 2nd weekend gross will outgross next weekend's SALT.
People would want to see it agian and again to observe all the layers of Nolan's genius storytelling and innovative visuals compared to AVATAR's only reason for repeated viewings was visuals to cover the most simplicitic basic story. 2009 was a mere buffer zone for Sci-fi in terms of recogition(Oscars) and numbers($2.5billion), 2010 will be one of the mantle's in sci-fi film history.
The movie is described as a mix of the Matrix and the Godfather?
Hopefully it's NOT a combination of the Godfather III and either Matrix Reloaded or Revolutions.
I give Nolan the benefit of the doubt that it will be a quality film. However, I think many are being overly bullish on this box office-wise. There's a reason why every trailer opens up with "From the director of the Dark Knight." Yes, it has a solid cast, but the premise of the movie does not yield itself to cross a wide demographic like Batman/Dark Knight. Those expecting 300mil+ domestic box office will be in for a disappointment.
Yes. Especially from the ridiculous "guarantees" by many internet posters of a near 100mil and even 100mil+ opening weekend.
Most of the buzz I see are from online. Most of my colleagues who I'd describe as casual moviegoers who don't frequent online movie sites all react similarly when I bring up Inception when we chat about movies, and that's a collective "What's Inception?" or "Who's Christopher Nolan?"
Weird/Awkward alert – I just want to hug all you people that love Nolan's films. To hear you all praise films for the acting, the quality of story, complexity, the intelligence – it restores my faith in humanity.
I definitely think a lot of the hype comes from Nolan directing The Dark Knight. At the same time, I wonder if some of the allure of the film is that we don't know much of the plot at all. The tagline "Your mind is the scene of the crime" is hard to grasp, let alone understand. Then comes the viral marketing aspect, which worked amazing for TDK, but is also very crucial for a film like this. The website "yourmindisthesceneofthecrime.com" is beyond confusing, but I think it's the curiosity of people who are fans of Nolan that is the driving force behind the hype.
I also have to wonder whether or not the casting has anything to do with the excitement. I can't speak for anyone else, but this movie is filled to the brim with actors who shown great acting in their previous movies.
Lorena, MakingOf.com
Cross between Matrix and Godfather….hmmmm. Maybe what they're saying is that it is original and fantastic sci-fi like Matrix but connects amazingly like the Godfather did, a completely populist, beautifully acted and directed film that caught the public imagination like wildfire. Also remember that Godfather had characters people related to
and cared about — never mind it was a gangster flick. This sounds to be what Inception does. Nolan calls it his most emotionally connective movie. We'll soon find out.
I predict it to be a huge word of mouth flick.
I predict that Inception will be, for the most part, a solid and smart film. However, I don't see it doing blockbuster box office. If word of mouth is good, then the most I see it is probably 250mil in North America.
I have faith in Nolan and his cast. I have nothing but respect for him and his genius of a mind. I have high hopes and I'm confident that those hopes won't go to waste.
Inception has massive amounts of anticipation. The third trailer BLEW MY MIND! I was watching it with the A-Team yesterday and it was great on the big screen.
I saw the trailer for the sorcerer's apprentice and i agree with Nick, the movie looks like another percy jackson. It looks like bad visual effects (I can't even fathom how fake that dragon thing looks). Plus, TSA doesn't even have many kids attention either. I mean seriously, i was over at my girlfriends house and we were watching TV, and we saw a preview for TSA, and her little brother was in the room and he said it looked really stupid. He is 8. Then about an hour later we saw a preview for Inception and he said it looked awesome.