Complete 'Toy Story 3' For Your Consideration Marketing Campaign
Not since...
I've discussed the Oscar campaign for Toy Story 3 several times recently, including here, here and here and finally Disney has unveiled the complete set of marketing images comparing the year's highest grossing films to past Oscar Best Picture winners.
The films used in the images below include The Sound of Music, The Sting, Platoon, American Beauty, Rocky, Mutiny on the Bounty, Annie Hall, The French Connection, Slumdog Millionaire, The Godfather: Part II, Shakespeare in Love, The Lord of the Rings: The Return of the King, Titanic, The Silence of the Lambs and On the Waterfront.
Check out the full set directly below.
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It would be so awesome if it could win Best Picture.
Haters, step to the right, please.
Amen, and amen.
"Not since" what?
They just use some popular movies, but for what purpose?
What the hell does "On the Waterfront" and "Toy Story 3" have in common, or they just thought it would be funny to mention the movie with a picture of a toilet? =/
This a very weak campaign.
Great movie, but this won't sell it as an Oscar winner simply because it makes no sense.
The point behind the campaign was to equate "Toy Story 3" with all the past unexpected Best Picture Winners. The films the campaign names were all pictures that weren't "supposed to" win their respective years, but did.
WTF? How was Slumdog Millionaire "not supposed to win"? It was the obvious front-runner. Same goes with the 11-Oscar award winning Titanic and Lord of the Rings III.
And I'll find it difficult to find anyone who didn't believe Annie Hall, The Godfather: Part 2 and American Beauty.
Damn, you're comment doesn't make sense at all.
Actually you're wrong when you said that the aformentioned films were frontrunners.
In Titanic's year the supposed frontrunner was The Full Monty
In American Beauty's year the frontrunner was The Sixth Sense
In Slumdog's year the alleged frontrunner was Benjamin Button
In Return of the King's year the frontrunner was Mystic River
Star Wars was the frontrunner in Anni Hall's year.
Towering Inferno was the frontrunner in The Godfather 2's year.
@Stiggy: The Curious Case of Benjamin Button was not expected to win. It was either Slumdog Millionaire or Milk. In Titanic's year, the frontrunner was expected to be L.A. Confidential. And if The Sixth Sense won Best Picture, that would be a joke.
What the hell are you talking about? Slumdog Millionaire WON EVERYWHERE before the Oscars. Same with Titanic. The Full Monty and Benjamin Button hardly won anything during awards season.
And Star Wars HAD NO CHANCE IN HELL at the Oscars. Same with Sixth Sense.
And everyone, EVERYONE, knew Lord of the Rings would be taking it. Mystic River was the better film, but Lord of the Rings was definitely the front-runner. The other two didn't win it and everyone knew this one would take it. 11 out of 11 awards. It was obvious.
Last I remember Full Monty beat Titanic at the Baftas.
You're missing the "Midnight Cowboy" (1969) one, which I came across in one of the trade papers, and which makes more sense than most of these — it was the first X-rated film to win best pic.
Please tell me it's not a picture of Buzz and Woody hugging passionately.
Hmmm, I haven't even seen that one? Have you seen it online?
@ Leandro these are awesome and make plenty of sense. They've also been making plenty of sense for months now so, no offense, bu you're wrong. And @Feedback, no one thought American Beauty was going to win; I still can't believe it di win.
It was 11 years ago, you probably don't recall correctly, but here is a link to a 2000 article covering the Oscars: http://www.highbeam.com/doc/1P1-25590563.html
"By Sunday night, though, it came as no surprise that the sobering satire of suburbia dominated the Academy Awards. In an industry whose recent top honors have mostly gone to splashy epics, "American Beauty" had simply built up too much critical and popular esteem to be denied."
The movie was definitely the front-runner. Everywhere I read, it was predicted to win.
These posters are funny, but I think it will hurt it's chances, not help it. The movie was much more than just a slapstick comedy.
Nice. I take no issue with the campaign. Most contenders are waging their own campaigns themselves and TS3 is pretty much locked into the top 10-to go along with the inevitable win in the Animated category (Sorry to Illusionist, Tangled, and Dragon. You guys were great, but just ran into the Toys).
We have to remember, this is what studios do when they are trying to get their film/product to win some oscars.
It's easy to look at these poster's and think its totally ridiculous that Disney is trying to get Toy Story 3 to win best picture, but it's just what every other studio does.
They put out these "VOTE-FOR-US!" Ad's in variety to build some buzz (no pun intended). You can't diss them for doing (for better or worse) typical studio fare.
I believe TS3 will do very well in the award ceremonies. These posters have made conversation and have made people aware that pixar wants it to win best picture. I would like to see this movie win why not. Perfect end for the best ending in the trilogy.
Too flawed to win anything.
Hopefully others will see that.