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Categorized: Box-Office Wrap-Up

Box-Office Wrap-Up: Sep. 17 – Sep. 19, 2010

COMMENTS

'The Town' takes it in the third worst weekend of the year

Brad Brevet
By:
Published: Sunday, September 19th 2010 at 10:35 AM
Laremy is in Minnesota getting ready to watch the Dolphins face the Vikings so I felt I wouldn't interrupt his time by asking him to write up the box-office results so here I am. Also, in the next month or so we are planning on adding a few wrinkles to the box-office oracle and wrap-up, so if you have any suggestions or changes you'd like to see let us know.
Laremy has predicted the #1 movie correctly: 2 Weeks In A Row
Looking at the commenter predictions, Bustray was the closest predicting The Town to hit $24.5 million. Not bad prognosticating, and I am still shocked with $23.8 million The Town has already made $3.5 million more than Gone Baby Gone. Miramax must have done a terrible job marketing that film back in 2007, or people are simply more interested in a heist film rather than a missing kid film.

If you ask me Gone Baby Gone is by far the better film… Agree? Disagree?

Result: $23.8 million
Laremy's rank: Laremy picked it to finish #1 and his prediction of $21.6 million was $2.2m off for a percentage error of 9.24%.
I never had a chance to see it, but it seems most people I talked to liked it. Working on an $8 million budget, I'm not sure what kind of money was spent on advertising, but I have to assume this little gem is already working in the black. And once again, someone give Bustray a cookie, with a $18.9 million prediction he was only off by $.7 million. Nice work.
Result: $18.2 million
Laremy's rank: Laremy picked it to finish #2 with $15.69 million, which is $2.51m off for a 13.79% error.
Devil is also likely to give Universal a little bit of profit with its $10 million budget, just not as quickly as Easy A. I'm still wondering if this is worth the price of admission. Any of you see it?

The Check Spot was the closest in the prediction column with $14.4 million.

Result: $12.5 million
Laremy's rank: Laremy picked it to finish #3 with $13.61 million, which is $1.11m off for a 8.88% error.
Another film I didn't get a chance to see, but it wasn't screened for critics the same as Devil. I've heard it has some serious highs and lows in quality, which I can only assume comes as a result of a lot of attention being paid to 3D action sequences and less time spent concentrating on story. Oh well, I still may give it a shot before it hits DVD. However, on a $60 million budget I can't see how that Resident Evil 5 Jovovich is promising is a sure thing.
Result: $10.1 million
Laremy's rank: Laremy picked it to finish #5 with $10.12 million, which is $0.02m off for a 0.2% error.
Dennis Hopper's second to last film outside of Linda Yellin's The Last Film Festival. My assumption is this one will be doing bigger business than that one, but at least Hopper's face will be seen in Yellin's picture. As for Alpha and Omega, I anticipate its box-office lifespan will be short with Legend of the Guardians opening next weekend, which I saw yesterday and should play well with the kids. The Check Spot had another spot on prediction here with an $8.2 million pick.
Result: $9.2 million
Laremy's rank: Laremy picked it to finish #4 with $12.9 million, which is $3.7m off for a 40.22% error.
Takers vs. The Town, which one is more entertaining. If you ask me, on an entertainment level Takers wins by a long shot. On a filmmaking level The Town certainly wins, but The Town doesn't have T.I. embarrassing himself as he narrates Paul Walker's armored car heist, a performance so bad it tips the scale in Takers direction.

Next question, with Takers now at $52+ million which one will end with a larger domestic haul?

Result: $3 million
Laremy's rank: Laremy picked it to finish #6 with $2.83 million, which is $0.17m off for a 5.67% error.
It's not funny to look at comments on my review of The American and see people hating it so much, it's tragic the lengths Focus had to go to sell the film. The trailers certainly sell it as much more of a shoot 'em up actioner than it is, while my review reminds people of how slow it is and how it's more of a cerebral picture than a visual assault.
Result: $2.7 million
Laremy's rank: Laremy picked it to finish #7 with $2.72 million, which is $0.02m off for a 0.74% error.
With just over $2 million, Inception has now made the top ten ten straight weeks in a row. It is only $1.2 million shy of $500 million in foreign markets and is over $733 million in combined worldwide box-office returns. Quite impressive for a thinking man's actioner.
Result: $2.01 million
Laremy's rank: Not Ranked
Over $115 million domestically for this one sounds really nice. The fact it was made for $100 million makes that $115 million sound not so nice. It's hard to look at a film that makes that much money as a financial failure, but that $100 million budget is reported before prints and advertising so how much of a loss is Columbia looking at here?
Result: $2 million
Laremy's rank: Laremy picked it to finish #10 with $1.77 million, which is $0.23m off for a 11.5% error.
To be fair, the ten spot is a tie at the moment, but my system operates with ten films so Machete is on the outside looking in at the moment as both it and Eat Pray Love managed $1.7 million. I'm sure actuals will sort it all out on Monday, but for now Julia gets the spot.
Result: $1.7 million
Laremy's rank: Not Ranked

Next week sees Wall Street: Money Never Sleeps, You Again and Legend of the Guardians: The Owls of Ga'Hoole as the three big openers. On a smaller scale Woody Allen's You Will Meet a Tall Dark Stranger and the Ryan Reynolds trapped-in-a-box feature take the stage. What are your thoughts on this week's numbers and how do you see next week shaping out at the moment? Say your piece in the comments below.

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Showing 28 Comments

  1. Gavi

    I'm glad to see inception still in there

    • Rick

      10 straight weeks

      • dw

        I saw it for the first time on Friday night at an IMAX. Really amazing movie! I'm sort of hoping for a sequel, even though those are usually trouble.

        Also, did anyone notice that Twilight Eclipse just passed the $300M mark?

        Posted On September 19th, 2010 at 1:13 pm in reply to Rick.
  2. Chris138

    Pleasantly surprised to see Inception still doing pretty well considering how long it has been in the top 10. I thought it was going to be #10 or out of the list all together judging from Friday's numbers.

  3. Colin

    Was a expecting a tiny bit more from The Town aftet it's Friday figures but a strong openning from a film that most were expecting to take second place. Congrats thus far to Affleck and company.

  4. Adu

    Happy to see a quality ovie finish on top.

  5. Scott M

    I absolutely agree that Gone Baby Gone is by far the better film. The Town was fun while it lasted but none of it has stayed with me since seeing it, it just seems like a generic heist movie with nothing all that memorable about it.

  6. Bradley

    What BAd Weekends came first and second!?

  7. Jimmy Diamies

    I agree Gone Baby Gone was a better film but I wouldn't say it was more entertaining. It definitely stayed with me longer as it sparked debate about what you would do in that situation at the end. I just don't think it's far and away the better movie because of how much I was entertained by the action in The Town.

  8. Charlie

    I agree. I've seen both in theaters and Gone Baby Gone is by far a way better film.
    And as far as Resident Evil goes well it got extremely dull at some parts with not a lot happening and then all the sudden they would rush things.
    So a rather mediocre film although the action scenes were well done and pretty entertaining.

  9. Stiggy

    In the case of Gone Baby Gone, people were put off by it's premise when the Madaline MacCann kidnapping happened in the same year.

  10. Alex G

    I'm not surprised at all by this, but Catfish did very well, making $221,000 with a per theater average of $21,000. What I am surprised about, however, is that Never Let Me Go made $130,000 with a per theater average of over $30,000. That's pretty amazing. Yay indie spirit!

  11. Sean R

    I think that The Town is a better made film and as a whole it is just as good as Gone Baby Gone, which was my favorite film of 2007. Affleck has got the goods as far as a directing stand point is concerned and he definitely shined as the lead actor in this. He is growing and drifting away from the Hollywood typecast that he created for himself not five years ago. However, overall, I thought The Town was a very good film and I'm glad it took the top spot.

  12. John-PT

    Brad, I have two words for you: Overseas markets. It is already over 100M, it will be very close to 200M OS when all is said and done. Resident Evil 5 is locked to happen.

  13. Seiko

    I liked The Town better than Gone Baby Gone. The latter wasn't all it was hyped up to be in my opinion, to be honest some of it was kind of disgusting.

    Resident Evil 5 will be a surefire, the worst thing that might happen is the budget may be scaled down to 45-50mil or something if it doesn't make as much as Extinction (which I believe was like 178mil).

  14. Steve J

    I saw NOTHING about Alpha and Omega, and it will die a quick death. The Town was fine, Jeremy Renner is becoming the go to bad ass. I heard a Steve McQueen comparison after Hurt Locker, that might be more true after this.

  15. connor

    I loved The Town. The ending was sick.

  16. Jacob

    Resident Evil 4 has already made over 100 million overseas and will probably at least make 250 million worldwide, against that 60 million budget. The 5th part is already a fact.

  17. Well The Town was perfectly advertised as pretty much "The Departed 2", presented drama, action and thriller, and a very solid cast. No wonder it broke out, as far as Gone Baby Gone, it only opened in 1700 theaters and the premise hardly appealed to most of general public.

    The Town will also beat Takers by a mile. It started $3.3 million better and has far better word-of-mouth. There's a chance it could come close to $100m when all is said and done.

  18. Artorious

    Re: The new changes for Oracle and Wrap-up

    Could we get a total gross for each movie? I like the commentary on this site and hate having to head over to box office mojo for the totals. Thanks.

  19. Philip

    oh and you should do an update Brad..The actuals were released and Machete is no10 not Eat Pray Love

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