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Categorized: Box-Office Wrap-Up

Box-Office Wrap-Up: 'Rio' Repeats, 'Madea' in Second and 'Hop' Tops $100 Million

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Finally a weekend where a little bit happened

Brad Brevet
By:
Published: Sunday, April 24th 2011 at 9:57 AM
Would you look at that, a weekend in which the top ten at the 2011 box-office actually beat the same weekend in 2010 and 2009. Actually, it crushed 2010 with $117m compared to $83m. Let's break it down.
Laremy predicted the #1 movie correctly 0 Weeks In A Row
Looks like John-PT had it right in the comments on my Friday update as Rio was front-loaded big time on Good Friday. I guessed it could hit $36 million after its $10.8 million on Friday. John said it would likely be $27 million. He was right and I was wrong.

Still, Rio dipped only 31% from last weekend and now sits at $81.3 million domestically as it has also been racking up big numbers in the foreign markets ($286 million total worldwide). It will easily become the fourth film to hit $100 million this year and will likely pass Rango for the top spot of 2011 shortly. However, that may be a short lived position as Fast Five opens next weekend and the summer of 2011 isn't too far off.

Result: $26.8 million
Laremy's rank: Laremy picked it to finish #2 and his prediction of $25.59 million was $1.21m off for a percentage error of 4.51%.
Laremy overshot Tyler Perry's Madea's Big Happy Family, but I'm not ready to say he was wrong on the placement. With only a $1 million difference between Madea and Rio there could be a shift although I think that's unlikely. This is a bit of an under-performance for Perry, as Laremy's prediction wasn't an aggressive one as he followed the Madea trend and most everyone in the comments on his Oracle article felt the same way. Chris Etrata had the closest prediction, though, at $27 million, but even he thought it would come in #1.
Result: $25.7 million
Laremy's rank: Laremy picked it to finish #1 with $34.32 million, which is $8.62m off for a 33.54% error.
Water for Elephants is the week's over achiever as it was expected to come in around $15 million, but found a little more energy than that. Too bad the film isn't any good and I wouldn't be surprised to see it drop by 50% next weekend despite that reported A- CinemaScore. However, I expect it will end up just fine as its budget is a reported $40 million and I'm sure it will fare just as well overseas.

Laremy was pretty close with his $18.3 million prediction but John Debono was closer as he almost nailed it on the head with a $17.7 million prediction.

Result: $17.5 million
Laremy's rank: Laremy picked it to finish #3 with $18.31 million, which is $0.81m off for a 4.63% error.
4. Hop
Hop held steady after $4.6 million on Friday and is now the third film in 2011 to eclipse the $100 million mark, seems only appropriate it reached that mark on Easter weekend. The film was also the only feature in the top ten to post a percent increase from last weekend.
Result: $12.4 million
Laremy's rank: Laremy picked it to finish #5 with $6.43 million, which is $5.97m off for a 48.15% error.
Scream 4 also held after its Friday number, though a 61% drop after opening weekend is not what Dimension had in its plans. Laremy was even generous with an $8.78 million prediction, and I bet he was probably wanting to go lower. With a $40 million budget and now a domestic cume of $31.2 million I'm still not ready to write off a Scream 5 entirely. If Dimension thinks they can make a fifth film for $30 million and still get the gang back together I don't see why they wouldn't do it.
Result: $7.1 million
Laremy's rank: Laremy picked it to finish #4 with $8.78 million, which is $1.68m off for a 23.66% error.
I thought African Cats would be able to reach $9 million after $3.1m on Friday, but it looks like the majority of people interested in watching cute and cuddly African kitties showed up early.
Result: $6.4 million
Laremy's rank: Laremy picked it to finish #6 with $6 million, which is $0.4m off for a 6.25% error.
The next four films all dipped less than 30% from last weekend. Soul Surfer fell 23% and has now amassed $28 million on an $18 million budget.
Result: $5.6 million
Laremy's rank: Laremy picked it to finish #7 with $5.23 million, which is $0.37m off for a 6.61% error.
I am actually surprised Insidious has been able to hold on, I thought it might be a little too inside-horror-baseball for some folks with the massively over the top opening and its mining of PG-13 horror tropes, but audiences have obviously responded positively. I like to see it.

I'll remind you once again it was made for a reported $1.5 million and has now topped $44 million domestically.

Result: $5.3 million
Laremy's rank: Laremy picked it to finish #8 with $4.88 million, which is $0.42m off for a 7.92% error.
Still my favorite film of the year, Hanna has now made $31 million and dipped only 27.5% this weekend.
Result: $5.2 million
Laremy's rank: Laremy picked it to finish #9 with $4.36 million, which is $0.84m off for a 16.15% error.
The conversation over the ending of Source Code is still going on over here as new viewers add their interpretations to the mix and new people are obviously finding the film. Good stuff.
Result: $5 million
Laremy's rank: Laremy picked it to finish #10 with $3.64 million, which is $1.36m off for a 27.2% error.

In other news, Morgan Spurlock's POM Wonderful Presents: The Greatest Movie Ever Sold managed a meager $135,139 from 18 theaters and Sony Pictures Classics's Oscar nominated Incendies took in an estimated $54,582 from three theaters in New York and Los Angeles for $18,194 and the weekend's top per theater count. Also, Variance's Legend of the Fist: The Return of Chen Zhen, which I will be reviewing in the next couple of days, opened in four theaters and took in an estimated $11,500.

If you were wondering about Atlas Shrugged: Part 1, it added 166 theaters and fell almost 48% taking in only $878,709

As for next weekend I'm pretty sure everyone will be taking Fast Five for the win. The film opened in the United Kingdom, Australia, New Zealand and Korea this weekend and ended up with $24 million from 957 theaters. It was the largest opening for any film in the Fast and Furious franchise in all of those markets. Fast and Furious made $70.9 million in its opening weekend debut in 2009… You guessing Fast Five will go higher this year?

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Showing 43 Comments

  1. I think Scream franchise is pretty much dead in the water. The opening was massvely disappointing and the second weekend drop is as bad as it could have been. It's obvious whatever fanbase there was has moved on en masse, and no new fans were gained.

    Surprised that a Madea film couldn't even hit $30 million, happy for Insidious, Hanna and Source Code and glad to see my $26.6 million prediction for Rio was almost spot-on. Now, bring on Diesel and the gang, time for things to really kick off already.

    • Winchester

      I think any chances for a Scream 5 (and I'm not sure where the story could go actually after the fourth) would depend on how it fares globally.

      I don't see it going far past $40 million in the US (I'm not even convinced it will get to that either) so unless it does well abroad (where, funnily enough all the previous Scream movies stayed even at around $70 million apiece from '96 through '00) I'm not convinced a fifth will be around any time soon either.

      Posted On April 24th, 2011 at 11:00 am in reply to Nick.
  2. Just Myself

    I'm calling $85 million for Fast Five next weekend, I'm thinking 3,800 theaters, $22,500 per theater.

  3. John PT

    It happens every year. After the Good Friday, films tend to decrease on Saturday and die on Sunday. That is why Rio didn't fly higher.

    Very disapoiting for Madea.

    This predictiong is very likely to change until Thursday:
    Fast Five – 92.5M OW

    • m1

      Yeah, Fast Five is definitely not hitting that number. That being said, Hoodwinked 2 and Dylan Dog are probably bombing, and Prom will likely do mid-teens.

      Posted On April 24th, 2011 at 10:51 am in reply to John PT.
      • Steve J

        "Dog" is only getting 1,000 theaters. The first "Hoodwinked" was solid, so there's hope, and have no idea on "Prom" but it had to been made cheap.

        Oh and I missed the last two Fast and Furious movies, so how am I suppose to follow the new one? The plot will be so hard to follow.

        Posted On April 24th, 2011 at 11:19 am in reply to m1.
      • In all honesty, Fast and Furious movies are not the ones in which you care about the plot.

        Posted On April 24th, 2011 at 11:22 am in reply to m1.
      • Winchester

        @ Steve, I haven't ever seen the second or third films in the FF franchise either (although I was told about the fact that actually the fourth and fifth films take place BEFORE the third film) and I haven't seen the first film since 2001 and I still was fine when Fast & Furious rolled around because you don't really need to have seen them all to watch them. They're not that intricate.

        Anyway, Fast Five picks up right at the end of Fast & Furious's ending and it wouldn't be a pre-requisite to grasping the 'plot' of Fast Five.

        Posted On April 24th, 2011 at 11:53 am in reply to m1.
      • ryan

        Luckily overseas will save Dylan dog. Italy already gave it over 3 million. Hoodwinked did well so this should be able to eek out in the upper teens as well. Still for Universal, yet again, Why did Fast five cost about 170 million to make, plus advertisements? It will make money…but how much universal?

        Posted On April 26th, 2011 at 1:46 pm in reply to m1.
  4. darnoc

    just seen fast five n throughly enjoyed it n look fwd to episode 6 they r exactly what they say on the paacket light fluffy all action gorgeous girls brill stunts

  5. m1

    Also: why do people keep seeing those Fast and Furious movies? Anyone know?

    • Brad Brevet (Post Author)

      Because they are a hell of a lot of fun… but that's just my reason for liking them.

      Posted On April 24th, 2011 at 11:17 am in reply to m1.
      • John PT

        Your and everyone's reason to like them.

      • Winchester

        Exactly.

        They have an audience that responds to them, knows what they are getting and turns up to take the ride for a couple hours.

        But that's the same reason ANY franchise finds success. They find an audience that supports them.

      • Amit

        Did you see it Brad? I live in Australia and i saw it over the weekend. I loved it, and I cant wait to find out what you thought about it…

      • Bustray

        ah! lucky son of a gun, i swear to god i've seen that trailer in front of every single movie i've gone to over the past few months. It does look good though, I think I'm going to see it, though it will be my first fast and furious movie ever.

      • Amit

        you should definitely see it Bustray. you won't need prior knowledge coming into this one, but people who have seen 1,2 and 3 will find moments that'll make them smile. the audience i watched it with was clapping at the end

    • Stiggy

      Because the Fast & Furious franchise is something of a guilty pleasure to many people. I wonder if you have a guilty pleasure M1.

      Posted On April 24th, 2011 at 12:08 pm in reply to m1.
    • Vince (Not Vance)

      I love all of the Fast & Furious movies, they're a ton of fun IMO.

      Also, apparently there's a huge Latin & African-American demographic that goes to see these movies consistently, which might explain why these films always overachieve.

      Posted On April 24th, 2011 at 3:31 pm in reply to m1.
  6. Winchester

    I don't see why Fast Five shouldn't be able to match or increase on the opening of Fast & Furious because it delivers what it's audience will desire and has the whole gang from the last film back plus some others from previous installments as well.

    I'd guess anything between $75 mill and $90 mill could be possible for it to achieve.

  7. I guess so far I'm the only one who thinks Fast Five might have a hard time even matching its predecessor's opening. I have it exactly at $70 million.

  8. Ian

    I totally forgot about the Easter Sunday plunge in my comments yesterday. Surprised at the relatively low numbers for Madea; I wonder if it got burned by the holiday or if even that fanbase is starting to lose interest.

    I'll have to see how things are tracking, but I'm not convinced that Fast Five will top Fast and Furious next weekend. I feel like Fast and Furious was the "reboot" of sorts, bringing the cast all back together, and this is just a continuation of that newish storyline, albeit with a few other characters from the other films. Also, despite having a couple up weekends in a row, 2011 just feels like a down year, and I think that will continue well into the summer, as studios seems to be scraping the bottom of the barrel on a lot of these franchises. Maybe I'll be wrong, but that's the vibe I'm getting. I'll say $65 million for Fast Five right now. All next week's other newbies will barely register and Rio will probably be second.

    • Brad Brevet (Post Author)

      You and me both, but next Easter we'll be on top of it eh?

      Posted On April 24th, 2011 at 12:40 pm in reply to Ian.
      • Ian

        Haha yeah I'll have to remember that next year. Fortunately I didn't get my predictions in on Friday night, so I only overestimated four films instead of the ten I probably would have.

    • Stiggy

      More likely the Tyler Perry fanbase were in church throughout the weekend.

      Maybe releasing a film on Good Friday was a bad move for Tyler Perry.

      Posted On April 24th, 2011 at 1:33 pm in reply to Ian.
      • mfan

        Tyler Perry always releases his spring films on Easter weekend. Many of his fans are church-goers who make a date of it, so the holiday helps. And there is less competition on Easter because it's generally a down weekend oveall for the box office, though only kid's films really take a bad beating on Sunday.

        Posted On April 27th, 2011 at 3:23 pm in reply to Stiggy.
  9. rob c

    I'm so sick and tried of this madea films. I think there the same damn film over and over.I think Tyler perry is a hack and i'm glad that it did't hit number one at the box office.

  10. Stiggy

    One thing's quite possible: Fast Five could top the April record set by the previous Fast & Furious film.

    The question now is this:

    Can Vin Diesel and Paul Walker get that Spring Release Record back from Mia Wasikowska?

    Alice in Wonderland broke Fast & Furious' Spring Record last year, can Fast Five break Alice's record?

  11. Matt

    I'm really hoping Fast & Furious gives the box office the kick start it needs. This summer could be huge, with many event pictures coming out (the only two I'm not too sure about is X-Men and Green Lantern).

    As for Scream 5, I hope it doesn't happen. I love the Scream franchise and thought the new one was enjoyable, but the story can't really go anywhere. As for why it's flopping, I don't think people are crazy about horror comedies anymore. I've heard many people complaining about how funny Scream 4 was. Personally, I don't see why that's a negative aspect of the film, but oh well.

    • Ian

      I actually think there might be TOO many event films this summer. I can't recall a summer where things were packed in so densely. There's at least one major, big-budget tentpole every weekend from this coming until the first weekend of August, save two (May 13 and July 8). It seems like some of those films will have to underperform just due to attrition. Of course there's also the issue of proper expectations…Thor, Green Lantern, and Captain America are all the first of their franchise and movies like Super 8 and Cowboys and Aliens are also very wildcardish. So it's hard to know what they'll do. Then you have films like Pirates, The Hangover, and Transformers which probably should have lower expectations since they'll all likely gross far less than some of their predecessors. With those I think they'll be debate as to whether they underperformed or just had too high of expectations.

      I recall last year Laremy did an article basically predicting the OW's of every summer tentpole. Would be cool to see that again this year, even though it truly amounts to a guessing game at this point.

      Posted On April 24th, 2011 at 3:52 pm in reply to Matt.
      • Matt

        You raise a good point. If a film doesn't impress audiences it's opening weekend, it is going to fall quickly. Hopefully most films will keep audiences interested.

        Posted On April 24th, 2011 at 5:30 pm in reply to Ian.
  12. Winchester

    According to Deadline Fast Five has already taken $24 million from it's openings in just a handful of foreign markets (but including the UK and Australia) and posted franchise record bests for FF in them so far.

    I wonder if that could bode interestingly for it's US launch or whether it's just a case of foreign markets being more receptive to the film?

  13. Michelle

    Too bad WFE wasn't any good? That movie was beautifully done.

  14. The Jackal

    Its the year of Animation Domination! So far, Rio, Rango & Hop have been the only films to really approach any kind of blockbuster status, without actually being blockbuster films. However, these animated kid-flicks have been the only thing to save the U.S. Box Office from absolute ruin.

    Hopefully, over the next two weeks, with the release of FAST FIVE & THOR, the 2011 box office will emerge from its slump. Otherwise, it'll be a long, hot, summer

    Thems the facts

  15. Stiggy

    If I was crazy, I might go bullish on Fast Five and predict an opening of $120 million+ but since Fast Five might not have the "family appeal" to hit those heights I'd better go with $80 million.

  16. Casper

    Fast Five will hit 80 million on it's opening weekend. How would I like to see Hangover 2 on top of the charts but have a feeling that Kung Fu Panda will eclipse it. Damn

  17. Topy

    This week was supposed to earn $130M…tskx3

  18. Topy

    Fast Five for $85M! Second weekend? $24M. Total of $160M

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