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Categorized: Box-Office News

Box-Office Wrap-Up: Jan. 23 – Jan. 25, 2009

COMMENTS

Blart repeats as Underworld underperforms.

Laremy Legel
By:
Published: Sunday, January 25th 2009 at 4:21 PM
Curses. America's love for toothless movies has foiled me again. In this case it was Paul Blart only dropping 32% and Underworld: Rise of the Lycans not living up to financial expectations. Let's break this thing down.
#1 movie predicted correctly: 0 Week In A Row
It looks like Blart is all profit from here on out. So the message is clear: make simpleton PG movies and you'll make dollars. Sweet!
Result: 21.5 million (My rank: #2, $5.9m off)
The third Underworld performed the worst of the bunch. But on a budget of $35m we still might see a fourth one.
Result: 20.7 million (My rank: #1, $3.1m off)
As B-Luv has already noted, this is on the way to being the biggest Eastwood flick of all time. However, I maintain 1978's Every Which Way But Loose is still way up adjusted for inflation.
Result: 16.0 million (My rank: #3, $0.6m off)
I refuse to talk about this title any further. I'm boycotting it.
Result: 12.3 million (My rank: #9, $5.0m off)
Okay, back on track! I thought it would do a little better based on the Oscar bounce. But give it time. This one is a slow burn, even after it wins Best Picture.
Result: 10.5 million (My rank: #5, $1.8m off)
It looks like this will very easily finish 7th amongst all 3-D films, ever. It's still $28m behind Hannah Montana for 6th though.
Result: 10.0 million (My rank: #7, $.1m off)
Obviously this one got crushed. It might be time for Brendan Fraser to find a new shtick.
Result: 7.7 million (My rank: #4, $4.8m off)
I have a hard time figuring out if this one will do well in foreign markets. Are people overseas nuts about weddings too?
Result: 7.0 million (My rank: #8, $0.6m off)
Definite Oscar bounce here. I think this is where it stops though, and obviously this film is way underwater financially. So let's not going patting each other's backs just yet.
Result: 6.0 million (My rank: Not Ranked)
Crushed. A 72% drop. It stands at $32m overall, with very little hope of international dollars. The DVD should do okay. This is a longish way of saying it's impossible to say how this one is doing, or has done. Sorry, no production budget released.
Result: 5.7 million (My rank: #6, $5.0m off)
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Showing 4 Comments

  1. adnan

    I am thrilled that Button got a nice little bump. Hope it wins best picture at the OScars!

  2. atl roller`

    i agree benjamin button was amazing and it deserves to win many awards! I applaud brad and cate for this amazing movie and everyone else who was involoved in any way!

  3. USC film 04

    Button won't win in dominating fashion come Oscar night. It will not win the majority of it's nominations like Titanic, English Patient, and Return of the King did. It will be lucky to take home 3 Oscars tops. I thought it was a good film and I have no qualms with the accolades it has received, but for me personally, I can come up with a couple of films from this past year that I felt were better and just as deserving (arguably even more deserving) of a Best Picture nomination.

  4. Viks

    Button was good at times but boy was it annoying and boring at other times. I'm glad it hasn't been a record-smaher at the B.O. and plus is getting its ass handed down to it by Slumdog at the awards circuit. Though I think Cate has been unfairly snubbed at the shows. She was much better than Pitt, IMO.

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