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Categorized: Box-Office Wrap-Up

Box-Office Wrap-Up: Feb. 25 – Feb. 27, 2011

COMMENTS

The newcomers couldn't fend off 'Gnomeo'

Brad Brevet
By:
Published: Sunday, February 27th 2011 at 10:06 AM
Laremy must be kicking himself. Missing the top spot two weeks in a row is never fun, but then again it's also hard to be so pessimistic toward the week's new films to think a three week old film will end up taking the #1 slot. Oh well, let's tally up this Oscar weekend at the box-office and move on…
Laremy predicted the #1 movie correctly 0 Weeks In A Row
Laremy may not have predicted it to come in at #1, but he was pretty close on how much it would make. Gnomeo has now dropped 24.5% and 25.8% in its last two weeks since opening at #3 with $25.3 million. Disney has got to be loving this and the word of mouth on the kindergarten playground must be massive. Congrats to Disney.

I also have to say congrats to John PT as the only person on the commenting board on Thursday to predict a #1 finish for Gnomeo. Excellent work.

Result: $14.2 million
Laremy's rank: Laremy picked it to finish #2 and his prediction of $12.54 million was $1.66m off for a percentage error of 11.69%.
And Laremy's predicted #1 lands in the #2 slot as the Farrelly brothers' newest comedy failed to perform. Reviews were unkind and the audience obviously wasn't too interested. I can only wonder what this will do for the brothers' future, I assume 20th Century Fox will be taking a much closer look at that Three Stooges script before giving it the official greenlight. Then again, Fox will make damn near anything so maybe it won't even matter.

On the user prediction side of things, Laremy's Oracle article went up very late on Thursday so it looks like John PT may run the board. His $12.9 million prediction here was also the best of the bunch.

Result: $13.4 million
Laremy's rank: Laremy picked it to finish #1 with $16.23 million, which is $2.83m off for a 21.12% error.
Unknown dropped 43.1% from its #1 opening last week, which really isn't all that bad. Personally I didn't enjoy it all that much, but obviously word of mouth isn't too terrible as a few must be recommending it.
Result: $12.4 million
Laremy's rank: Laremy picked it to finish #3 with $12.24 million, which is $0.16m off for a 1.29% error.
Adam Sandler's Just Go With It is now at $79 million. With another $21 million to go will it become Sandler's 12th film to cross the century mark domestically?
Result: $11.1 million
Laremy's rank: Laremy picked it to finish #4 with $10.7 million, which is $0.4m off for a 3.6% error.
Sporting a budget of $60 million it's hard to believe $37 million in the first two weeks is going to be enough to spawn that sequel I would like to see. And no matter how well it does overseas, just remembering the overseas totals for films such as The Golden Compass and Eragon tell me that doesn't factor into the equation too much.
Result: $11 million
Laremy's rank: Laremy picked it to finish #5 with $10.12 million, which is $0.88m off for a 8% error.
The director's cut hit theaters this weekend and the Bieber pic only dropped 30%. The film's director, John Chu, was also just named the director of G.I. Joe 2 essentially telling us all to expect another installment in Joe franchise made for non-discerning children.
Result: $9.2 million
Laremy's rank: Laremy picked it to finish #9 with $6.35 million, which is $2.85m off for a 30.98% error.
$114 million and counting and a PG-13 cut is on the way so you can take everyone in the family to go see The King's Speech after it wins the Best Picture Oscar tonight. Speaking of which, have you placed your votes in my Oscar poll? If not, click here and get on it. I'll be closing the polls shortly.
Result: $7.6 million
Laremy's rank: Laremy picked it to finish #7 with $7.98 million, which is $0.38m off for a 5% error.
I have nothing to say here. The fact people are paying to see this saddens me a little.
Result: $7.5 million
Laremy's rank: Laremy picked it to finish #8 with $7.66 million, which is $0.16m off for a 2.13% error.
Wowsers. Look at the demise of Summit's Drive Angry. I don't think there is any blaming the actors or director on this one. I think 3D ticket prices alone killed the chances of this film making any money and it may be the start of the downfall of the use of 3D for non-tentpole films. I suspect people aren't interested for paying good money for a bad movie in the first place, and paying even more money for a bad movie is even less enticing.

As far as user predictions go, no one was less than $10 million on this one so no one gets the cookie.

Result: $5.1 million
Laremy's rank: Laremy picked it to finish #6 with $9.16 million, which is $4.06m off for a 79.61% error.
Yup, this was in theaters and some people paid to see. Here ends my comments on this movie.
Result: $2.1 million
Laremy's rank: Laremy picked it to finish #10 with $1.85 million, which is $0.25m off for a 11.9% error.

I should note True Grit almost made the top ten with $1.9 million this weekend. Other than that, it's now time to prepare for the Oscars. I will be posting the live blog article shortly with plans to begin the festivities around 3 PM PST. I hope you'll join us.

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Showing 9 Comments

  1. Austin

    I have a feeling that Rango will get around $35-$40 million next week and that The Adjustment Bureau will bomb like most Universal films lately. This years box office isn't looking too hot. I don't think March will change that because I don't see any films being released that month opening to $50 million or more on its opening weekend (although I have a feeling Battle: LA will get close to that amount). Hopefully April will help as it has many potential blockbusters like Hop, Rio, Scream 4, and Fast Five.

    • ryan

      I agree. What is Universals problem? The wolfman 150 million!!!! oh and it bombed with about 137 million worldwide, and I doubt its oscar tonight will make the rentals go up much. There movies just cost so much!! I am perplexed by Gullivers travels though. The commercials did not make it out to be that bad of a movie, but us Americans just hated it? What is the deal with that one?

  2. John PT

    March looks to be as depressing and Jan/Feb were.

    Nothing looks to do major damages at the box office.

    Rango over 40M OW, but that is all.

    Battle LA looks to be a dud right now. It can open as low as 10M, or as high as 70M.

    Sucker Punch will be a major disapointment. That movie have no mainstream appeal. 20M tops for OW.

    The Adjustment Bureau is going to bomb. Under 15M OW right now.

    Limitless have some interesting potential. Something like 16M OW. But I can see it opening over 20M.

  3. AJ

    Now that 3-D is no longer a draw in and of itself, is it time for theaters to drop the surcharge for 3-D shows and make it a bonus and not a premium? If Drive Angry had cost the same as all of the other choices at the theater, would it have done better this weekend?

  4. ASFan

    I've said before that I don't understand the reasoning behind Battle: Los Angeles being *that* big. The ads, while stylish, come off as rather pretentious. It plays off like it's a franchise film with characters we're familiar with when in fact we're not.

    • mfan

      My take on this is that, at first, people made fun of Battle L.A., but suddenly realized that aside from Sucker Punch, which is about a bunch of chics, there was no other action movie out until Fast Five at the very end of april. Which was over two months away! Suddenly Battle L.A. got a lot more respect. But now a reaction, or maybe just a more sober assessment, seems to be taking place.

      Posted On February 27th, 2011 at 5:57 pm in reply to ASFan.
      • ASFan

        But I think people are just tired of alien invasion flicks unless they've got an interesting hook. District 9 had alien refugees in South Africa. Later in the summer, we have aliens invading Earth in the Old West in Cowboys & Aliens. Battle: LA has no real hook, money shot, quotable lines, or any semblance of character in its marketing. And none of the actors' names or the director's name are being marketed. All they're showing is aliens, explosions, CGI, and shaky cam.

        Cowboys & Aliens is perhaps my most anticipated alien movie this year, probably followed by Super 8.

        Posted On February 28th, 2011 at 6:01 am in reply to mfan.
  5. Steve J

    10 major new releases over the next three weeks, something for everyone I hope, and get everyone back to the movies.

    As far as Battle:LA, it does look good, they spent some money on effects ($100 M budget) and Aaron Eckhart can be a great actor at times. And have seen many ads for it.

  6. goavs

    You have to update this, Hall Pass did win the weekend

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