Box-Office Wrap-Up: Feb. 18 – Feb. 20, 2011
Will 'Unknown' hold off the 'Gnome' for the four-day crown?
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| Released in 3,043 theaters, Unknown had the highest per theater average out of the films in the top ten at $7,154 per. With an opening weekend of over $21 million this one is also on its way to profitability with its reported $30 million budget. The question now is whether or not Unknown will be able to hold this top spot over the four-day holiday weekend. No, not against I Am Number Four, but against a potential other upset feature. Before we get to that, though, we should congratulate John Debono for his accurate $22.1 million prediction. He also had it at #1, so it's a double whammy. Result: $21.7 million Laremy's rank: Laremy picked it to finish #2 and his prediction of $19.93 million was $1.77m off for a percentage error of 8.16%. | |
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The reported budget on this one is $60 million and if this opening weekend is any indication I'm not counting on that sequel getting greenlit. Oh, and the pressure to perform must have gotten to Pettyfer and Agron as the supposed couple broke up over the weekend. Couple. Yeah. Right.
As far as user predictions go, Nick was the closest with an $18.6 million prediction. Solid.
Laremy's rank: Laremy picked it to finish #1 with $26.65 million, which is $7.15m off for a 36.67% error.
Laremy's rank: Laremy picked it to finish #5 with $15.83 million, which is $3.57m off for a 18.4% error.
Laremy's rank: Laremy picked it to finish #4 with $16.69 million, which is $1.51m off for a 8.3% error.
Laremy's rank: Laremy picked it to finish #3 with $18.36 million, which is $1.36m off for a 8% error.
Laremy's rank: Laremy picked it to finish #6 with $14.23 million, which is $0.63m off for a 4.63% error.
Laremy's rank: Laremy picked it to finish #7 with $5.67 million, which is $0.83m off for a 12.77% error.
Laremy's rank: Laremy picked it to finish #9 with $3.46 million, which is $0.64m off for a 15.61% error.
Laremy's rank: Laremy picked it to finish #8 with $4.68 million, which is $1.18m off for a 33.71% error.
Laremy's rank: Laremy picked it to finish #10 with $3.15 million, which is $0.05m off for a 1.61% error.
Elsewhere, this week saw Black Swan top $100 million as it now sits at $101.5 million and the limited release Cedar Rapids pulled in $909,000 from 102 theaters for a per theater average of $8,912, the highest average on the board.
Now for the conversation topics. Do you think Gnomeo will take the #1 spot for the four-day weekend? Will you be taking Drive Angry or Hall Pass for next weekend's #1? Comment early. Comment often. And comment again after that.
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Next weekend we have four possible winners (Hall Pass, Unknown, Gnomeu & Juliet, Drive Angry 3D), but it will be veryyyyyyyyyyyyy boring because none of them will break the 15M.
My money is on Drive Angry.
No sequel for I Am Number Four and an insane Saturday jump for Gnomeo. Other than that more or less what I expected. Gnomeo has a great shot to win the four day. Next weekend conventional wisdom tells me to go with Hall Pass, but the Farrellys are on a losing streak lately. I agree with John that it's possible nothing tops $15 million next weekend, in which case look out for Gnomeo for the win. I highly doubt Unknown will have the same love that Taken did, so it should have little chance at a repeat.
Yeah nicolas coppala is just not having any luck as of late. I think hall pass , and drive angry may surprise though! Disney has finally gotten into a groove with there animation department and movies in general. AS for the person who responded to me a couple days ago…I don't mean to argue, but Avatar only made about 750 million in the states. That would mean that it barely broke even. You see im sure studios get alot of the money when it goes over seas whether it changeds companies or not. 2 billion dollars is alot of money to just let sink down the drain. What do you think about Sanctum? Boxofficemojo has it at about 48 million dollars. What do you think it needs (as an example) to just break even with advertisement included. Oh and what is the deal with Tangled's budget!!!
Somehow I doubt that Avatar "only" making $750 million is "breaking even". I don't even know what the budget was for that film, but even if it was $750 million (including P & A), it still made 2 billion worldwide w/o DVD sales & rentals, so pretty sure that movie made a ton of money.
Sanctum's a bomb. Tangled has an outrageous budget because that film restarted halfway through production, so the overall budget accounts for that (it was originally going to be a 2D musical, but the film didn't turn out the way Disney wanted to they completely changed the film).
Avatar cost 500 million, studios mae 55 percent back from what a movie makes in theaters, add in advertisement for the movie and what do you got…bippety, boppety, boo. Then someone told me on here that know one knows what a company recieves back in overseas money, so for all we know according to Him/her the studios may not make much from over seas..or they make alot. and you just said sanctum is a bomb (cost 30 million, it is at 48 million world wide already) so you are saying overseas matters with avatar,but doesn't for sanctum? No name actors, mediocre advertising. I think SActum will do nicely. That is very interesting about Tangled! That makes me nervous about the gnomes movie budget!
Well, Sanctum's not a huge money loser, like..say… How Do You Know, but if it makes $60-70 million worldwide & does OK DVD/rental business, it'll probably only barely break even. No movie studio wants to "barely break even". And worldwide DOES matter for Sanctum, it seems like that's the only chance they have to make any money whatsoever.
Saw Ceder Rapids today, great movie! Anyway, I have seen a million "Hall Pass" ads, so how can this not be number one?
I'd normally go with Hall Pass but it seems that romantic comedies are underperforming this year (Dilemma & Just Go With It), not to mention this one's R-rated and Owen Wilson as the lead star doesn't guarantee butts in seats.
Excited that I Am Number Four bombed, just because of all those reports of Alex Pettyfer being a dick (and asking $10 million when he hasn't even opened a movie yet) means that his big shot at heading a franchise is over already. We all know Beastly will bomb, and his movie Now is more of an ensemble film. So bye-bye kiddo.
Not sure you can call Hall Pass a Rom-Com.
I guess it's more of a raunchy guy comedy, but the Farrelly's movies usually have some sort of romantic element to them. Arguably it's more of a rom-com than The Dilemma is. Still, comedies have been underperforming significantly for a long while now.
Yeah, lost my streak too….
"Four," was too concerned with trying to start a franchise, it forgot to make an interesting movie… and "No," there won't be a sequel.
Well between guessing Unknown would win and Black Swan would pass $100 million in December, I'd say this was a pretty great week for me.
Congrats. I thought that with more younger people being out of school than older people being off of work, #4 would win. Are higher movie prices keeping younger people out of theaters?
Hall Pass looks so fucking ridiculous as well as disrespectful. I would never be caught dead watching such a horrible excuse for a movie.
Just an update. Is Season of the Witch going to be Nicolas Cage's first money maker in the last year (other than the mildly successful Kick-Ass)? Its at about 71 million world wide and counting! Sanctum is doing big business as well, should be at least over 75-85 million by the end. Hot tub time machine just came out in Mexico as well so even that movie is still playing catch up. One last thing….The Dawn Treader still has China and Japan coming up (Japan this weekend), so it should be well over 400 million by the end as well! Green light a sequel?