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Filed Under: Box-Office Oracle

Box-Office Oracle: Who's On Top? 'Magic Mike'? 'Ted'? Or a 'Brave' Repeat?

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Tough call at the top this week

Weekend Box-Office Predictions

We have a legitimate three-way race for the top spot this weekend! You can go with one of three demographics - young males who love "Family Guy", the ladies who want them some Magic Mike, and of course the dominant family dollar. Who will win? I'm taking ...

Laremy predicted the #1 movie correctly 2 Weeks In A Row

Ted

The sales trends, via Fandango, indicate Magic Mike will win rather easily. However, I think that's more of a commentary on who plans their life the least (young fellas) vs. who loves planning logistics for a "ladies night!" (All women). Yes, that's stereotypical, but when you're looking at broad demographic swaths you've got to make a few underlying assumptions.

Ted, as a film, really worked for me. Not so much for Brad, as he found himself bored. My take is this is a live-action "Family Guy" - and that's a litmus test on the entire enterprise. If you hate Seth MacFarlane, in general, you'll definitely hate this. That much seems clear.

The Other Guys opened at $35m in August of 2010, so this result wouldn't be completely unprecedented - though you could make the case that was due to Will Ferrell and not Mark Wahlberg. We'll find out together this weekend.

Prediction: $35.6 million

I award Brave a 55 percent dip. If you're predicting at home, somewhere between Cars 2 dropping 60 percent and Up dropping 35 percent lies the answer.
Prediction: $29.8 million
The only thing working against Magic Mike is that it's a more serious film than the marketing and trailers would have you believe. It's still (mostly) a comedy, but I question the Saturday / Sunday legs given word-of-mouth.
Prediction: $29.3 million
Anyone out there seen this? Where does it rank amongst the Madea franchise?
Prediction: $25.9 million
$374m worldwide on a production budget of $145m, not too shabby, though it's still well behind the original's $533m or the sequel's $604m.
Prediction: $10.6 million
Should very easily lose about $100m theatrically. Boom!
Prediction: $7.5 million
Hey, it's up to almost 900 theaters this weekend!
Prediction: $5.7 million
I didn't love it, but it's also only getting 2,055 theaters. Tough to compete at these levels.
Prediction: $5.2 million
$1.4b dollars can't be wrong.
Prediction: $4.2 million
It's done well enough internationally that Universal shouldn't have to avoid their friends at parties.
Prediction: $4.1 million

How say you? Brave, Magic Mike, and Ted will all vie for the top spot, but we'll take any predictions you've got, pronto!

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51 Comments Recorded

  1. Chris Etrata says:

    Magic Mike: 47.8 million.
    Ted: 46.5 million
    Madea: 17.7 million.
    People Like Us: 3.6 million.
    Brave: 38.6 million

  2. Harmonica says:

    A 55% drop for Brave? That seems a little too steep. I realize it disappointed many people, but it's still a Pixar movie. Audiences liked it (as far as I'm aware) and it has been performing great on weekdays. I think a 40% drop and a U$39M second weekend is more likely.

    Magic Mike is apparently doing great on Fandango, so I'll be a bit bullish and give it U$35M for the weekend. Ted will be a strong #3 with U$28M. And I'm also predicting a typical U$25M opening for a Madea film.

  3. imaRinger says:

    1. Brave: $36.2
    2. Magic Mike: 28.7 M
    3. Madea Witness Protection: $26.1
    4. Ted $17.6
    5. Madagascar $11

    I like Brave to hold a little here. It's mid-week has been higher than Madagascar - and Madagascar took in 34 M its second weekend. Magic Mike has the potential for upside - lots of people are going in groups for this one. Madea Family Reunion took in $25 M last year - I see no reason to go lower than that. Ted has an unusual premise - so I don't think it will appeal more than the other titles that are available this weekend.

  4. CJohn says:

    Magic Mike - 41.7M
    Brave - 36.8M
    Ted - 30.2M
    Madea's Witness Protection - 26.5M
    Madagascar 3 - 12.0M
    ----------------------------------------
    People Like Us - 6.3M

  5. Jane says:

    Fandango reports that magic mike has got 52 percent of sales so I don't see how this doesn't translate to over 35 million. Honestly why does 4 movies that I want to see have to open the same weekend when there are several other one movie only openings?

  6. rewster79 says:

    I hope movie theater owners across America have stocked up on Febreze and wet vacs for the cleaning aftermath of opening weekend of 'Magic Mike'. If you're planning on hitting the theaters anytime after this weekend, you may want to consider bringing a garbage bag to cover your seat.

  7. Jack says:

    1. Magic Mike- $39 million- Honestly, I have no idea, what this will do. The girls will swoon over this. and when girls go to the movies they flock. On fandango it accounts for 52% of all sales. will the r-rating hurt it? Can it hold throughout the entire weekend? Tatum is one of the biggest draws out there right now, and I'm sure some boyfriends will be dragged to it.
    2. Ted- $34 million- Interest level is high, will probably draw in Family guy crowd, Mary Mark is a good draw, and some foolish parents will probably take their kids to 'the teddy bear movie', however, so far most R-rated comedies have underwhelmed this year with the exception of '21 Jump Street' and 'Project x', does that mean anything? I still think it'll have a healthy gross
    3. Brave- $31 million, it's held strong, and this would only be about a %50 percent drop
    4. Madea's Witness Protection- $25 million. The Madea movies have an average of a $29.5 million opening weekend, so this one will probably end up around there considering the competition
    5. Madagascar 3- $9 million
    6. Abraham Lincoln: Vampire- $6 million
    7. Prometheus- $3.5 million
    8. The Avengers- $3 million
    9. People Like Us- $2.5 million- do people like us actually care about this movie? The girls will be seeing 'Magic Mike', so it'll have to reach outside its demographic. Elizabeth Banks and Chris Pine, outside of franchises, are not considered draws in the slightest, plus the previews have not done a good job actually painting a picture of what the movie is even about.
    10. Moonrise Kingdom- $2 million

  8. Jeremy says:

    1. Brave $32.2 million
    2. Ted $28.1 million
    3. Medea $25.3 million
    4. Magic Mike $23.2 million
    5. Madagascar $11.3 million
    6. Abe Lincoln $8 million
    7. Prometheus $4.5 million
    8. Avengers $3.2 million
    9. People Like Us $2.2 million
    10. Moonrise $2.1 million

  9. Marion Antoinette says:

    1.-BRAVE $32 MILL
    2.-MAGIC MIKE $29 MILL
    3.-TED $26 MILL
    4.-TYLER PERRY´S MADEA WITNESS PROTECTION $18
    5.-MADAGASCAR 3 $11

    BUT IT´LL BE AWESOME TO SEE MAGIC MIKE TAKING THE TOP SPOT!!! BUT FAMILY DOLLARS WILL GO TO BRAVE, SORRY.

  10. Ian says:

    1. Brave, $36.5 million.
    2. Ted, $32.4 million.
    3. Magic Mike, $29.3 million.
    4. Madea's Witness Protection, $21.6 million.

    People Like Us, $4.7 million.

    I love Family Guy so I might see Ted this weekend.

  11. Andres says:

    Brave will still easily take the top spot. no movie to hurt it and doing great numbers on a weekday basis. Strong openings from both Ted, magic mike and madea.

    Brave - 42.8
    Ted - 30.6
    Magic Mike - 26.4
    Madea witness protection program - 20.7
    Madagascar: Europe most wanted - 11.5
    Abraham Lincoln: vampire hunter - 9.8
    People like us - 8.6
    Prometheus - 5.7
    Snow white and the hunstman - 5.0
    The avengers 4.5

    I think it will be one of the business weeks of the year after that avengers opening weekend. All movies got great opening money plus the holdover from brave will create great money. I don't see magic mike or Ted taking top spot. But they will definitely open big.

  12. Steve J says:

    "Jakks Pacific Inc. tripled its forecast for sales of merchandise from the Walt Disney Co. film “Brave” based on purchases over the past two weeks and said some items will be sold out in about a month."

    That alone tells me it will hold well and win this weekend.

  13. Bustray says:

    1. Brave- $36.5 million
    Should have a good (but not great) hold--maybe somewhere between Up and Wall-E.

    2. Magic Mike- $27 million
    After the disappointing Haywire, the likely success of Magic Mike has got to be good news for Steven Soderbergh.

    3. Ted- $26.5 million
    TV usually translates well to the big screen--if the Simpsons movie can make $70 million in its first weekend, one has got to think that the McFarlane name alone will be enough to get Ted to over $25 million.

    4. Madea's Witness Protection- $22.5 million
    Going up against Ted and the fact that it's a crowded weekend in general will probably prevent it from getting to the levels of previous Madea movies.

    5. Madagascar 3- $12.7 million
    I'm impressed at how well this one is doing. It should make it past $200 million, which is more then any of its predecessors.

    Have a good weekend everybody.

  14. John Debono says:

    1. Brave: $35.4 million
    2. Magic Mike: $32.1 million
    3. Ted: $24.4 million
    4. Madea's Witness Protection: $21.9 million
    5.Madagascar 3: $11 million
    Bonus guess: People Like Us: $7.3 million

  15. Oscar Smarty says:

    I work at an AMC and we sold out two TED theaters for the midnight tonight. I expect Ted to do 40 mil and Magic Mike around 30 mil. Did

  16. Well... says:

    I think Magic Mike is Friday front loaded. It's a girls night out film but you're not going to get couples out there where there's a guy who wants to sit through over 90 minutes of a male stripper movie (well closeted men maybe who will pretend they were forced). We'll be hearing a lot of those words I'm sure soon. Anyway- Ted (funny as hell).but true if you don't like Seth's voice or writing style from Family Guy/American Dad then this won't work for you.

    1) Ted 40 million
    2) Magic Mike 33 million
    3) Brave 28 Million (Disappointing movie- no real energy but
    visually okay and not worth the extra
    in 3D) the scenery will look just as
    okay in 2D.
    I have to say that Dreamworks and Fox (much so with that new trailer for EPIC) is very very much looking just as good as PIXAR and in some movies much better.. RIO was a much more visually well done animated film than Brave.. even the brazilian scenery was just as well done and in some cases better..

  17. Well... says:

    Oh.. I know that Brave took place in Scotland, I meant that the scenery comparison between Brazil and Scotland (who did it better) and RIO wins bigtime and the 3D in that is worth it.. Oh, the 3D in Madagascar 3 was put to better use than in Brave.. The Audience that was there when I saw Brave Tuesday (huge busy night) no laughs at all. I didn't hear one once (no kidding). It fell flat and I thought so also.

  18. Dan says:

    Well, considering the production budget on Abe Lincoln was $69 million; I'm thinking its not going to lose $100 mil theatrically. Boom!

    • John Debono says:

      Yes, but the rule is that a film has to earn 2.5 times its production budget to be profitable, which means that Abe Lincoln has to earn $172.5 million to break even. Granted there is a chance that it will be okay internationally, but I would not be surprised if the studio suffered a big lose for this one.

  19. chriscarmichael says:

    I cannot see 4 films making more than $25 million this weekend.
    1. Brave $29.2 million
    2. Ted $26.1 million
    3. Medea $18.1 million
    4. Magic Mike $17.6 million
    5. Madagascar $10.3 million
    6. Abe Lincoln $6.8 million
    7. Moonrise $6.6 million
    8. Prometheus $3.6 million
    9. Avengers $2.5 million
    10. People Like Us $2.4 million

  20. anthony caban says:

    What the hell is wrong with you..i dont know why some of you people cant pick Ted to win at Box Office.

    1.Ted $39 million
    2.Brave $35 million
    3.Magic Mike $29 million
    4.Madea $17 million
    5.Madagascar 3 $13 million
    6.Abarham Lincoln Vampire Hunter $10 million
    7.People like us $8 million

  21. Drew says:

    Brave - 33.2
    Ted - 24.3
    Magic Mike - 23.7
    Madagascar 3 - 12.4
    Abraham Lincoln: VH - 7.6
    Snow White and The Huntsman - 6.2
    Prometheus - 6.1
    The Avengers - 4.8
    Moonrise Kingdom - 4.0
    MIB 3 - 3.6

  22. Greg Dinskisk says:

    Magic Mike - $273.8!!! DEFINITELY gonna be #1 box office of all time!!!!!

    Brave - $35.7

    Ted - $17.3

    Madagascar 3 - $16.5

    Snow White and the Huntsman - $9.9

    Prometheus - $8.7 (You kind of forgot about this...)

    Abraham Lincoln: Vampire Hunter - $7.2

    Moonrise Kingdom - $7.1 Going to race back up the top 10 list.

    The Avengers - $6.5

    Men in Black 3 - $4.3

    THAT'S MY LIST!!!!!!!!!! It's probably going to be exactly on the money. Aside from maybe Ted.

  23. Steve J says:

    $2M+ for both "Ted" and "Mike" at midnight shows is a good sign for both! Both are event pictures for immature boys and girls, and that's just fantastic!

  24. Alex says:

    1. Brave - $35.1 mil
    2. Ted - 29.7 mil
    3. Magic Mike - 23.4 mil
    4. Madea's Witness Protection - 19.4 mil
    5. Madagascar 3 - 9.3 mil

    This is such a difficult weekend to peg. I'm confident that Brave will win the weekend again, much like Madagascar did in its second weekend when one highly male and one highly female centric films debuted.

    Ted just feels like it has a lot of momentum behind it, but I also worry that it's inherently polarizing (pretty much no one over 30 is going to go, and lots of people in the teen-20's demographic that are still young enough to secretly love their childhood teddy bears may be turned off by the graphic "bear-humps-a-cash-register" red band trailer.).

    Magic Mike looks really funny. It has great reviews. Women will go. But I have a feeling that the guys in it are just too "omgsupersexy." It's threatening. Men don't want to go watch a film in which a bunch of guys who are more attractive than them flash their asses for 2 hours, and they're not going to go. I'm not sure if the female demographic is strong enough in first weekend dollars to bring this much higher than the mid 20's.

    As for Madea, I think this one is going to be the lowest opening film in the series. I don't sense any deep market awareness, and the early reviews are horrible. Combined with the mediocre vibes off of Good Deeds, and I think Perry is gonna have to hope to get his mojo back with Alex Cross.

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