Give me ur thoughts

Is it just me or does "The Ugly Truth" seem an unfortunate title for any movie just now, but especially a romantic comedy? Sound more like a chic flick. Did they market test this title? Is this a title that will add, subtract, or have no impact on it's box office?

re Is Katherine Heigl bankable? : There is a reason non-bankable but well known stars are put in movies(several actually.) Even if they can't specifically draw box office, they can lend a film respectability(and notice, and free publicity.) It can be very much like being the son/daughter of a celebrity. It can give you a shot, but you will still have to make it or break it on your own merit. I don't have a good feeling about this film, but I don't think it's Katherine Heigl's fault.

2.G-Force- 32.6mil
There's a slim chance for an upset and this opening to no.1. Nevertheless, if Beverly Hills Chihuahua can open to 29mil, this movie with a premise that attracts little boys (action/spy stuff) and little girls (cute animals) will open higher. The 3D surcharge helps too.

3.Ugly Truth- 26.7mil
Will take away from the Proposal. On the other hand, Proposal's presence keeps this from getting in the 30mil range.

4.Ice Age 3- 10.2mil
Losing a good chunk of 3D venues to G-force will hurt.

5.Orphan- 8mil

6.Transformers 2- 7.2mil

2. Harry Potter 6 – $38M It will drop by a little more than 50%. What's keeping the drop from being higher is the addition of a few IMAX screens. Harry Potter for some reason doesn't have the "Let's See It Again" factor that a summer movie needs for legs, and due to the fact that a lot of die hard Potter fans (the ones who will go see it again) have been negative, it doesn't have the replay value. I may be a little too generous for this number.

3. The Ugly Truth – $22M The reviews are negative but that doesn't tend to keep people away from theaters. I think it will have a huge Friday and drop a bit by Saturday and Sunday. The R factor may be what keeps it from huge numbers like Proposal, since it doesn't have what Sex and The City had for a fan base and what Hangover had for solid reviews.

4. Orphan – $14.5M This is a hard one to predict. It does have the creepy factor that The Strangers had in its marketing combined with a mystery (what is Ester's secret? I want to know) that could make it a midlevel hit. And it's been a while since we've had a horror film.

5. Ice Age 3 – $8.5M When a film loses its 3-D theaters, it seems to be falling by minimum 50%. So, I think we should see a significant drop this weekend and then it will balance out next weekend, which seems to be the typical pattern now. And G-Force doesn't lose 3-D theaters until Aug. 21 when Shorts comes out. So I wonder what the legs will be like for that one.

6. Transformers 2 – $7.4M
7. The Hangover – $6.2M
8. The Proposal – $5.7M
9. Public Enemies – $4.2M
10. Bruno – $3.5M

Oh God, I hope not, but that's basically what's happening here. The gap between Vice and Public Enemies was too long and Mann actually redeemed himself (at least to his fans, I being one of 'em) for Vice. Sure he produces too, but it's evidentially not the same feel without him in the director's seat. As much as he's given faith to Peter Berg (and he definitely deserves credit), I do not believe that he is "the next Michael Mann".

Anyway, I'm checking out The Ugly Truth and The Hurt Locker tomorrow, I'm expecting some next-level action picture from the former, so hope the hype doesn't disappoint. These are my numbers:

1.) HP6 – $37.5m
2.) G-Force – $34.7m
3.) The Ugly Truth – $18.5m
4.) Ice Age 3 – $9.9m
5.) Orphan – $8 (I dunno, just got a strong feeling this one's gonna bomb)

Runner-ups:

500 Days of Summer – $1.8 million
Up – $1.6 million
The Hurt Locker – $1.25 million

2.) G-Force – $34.5 million
I don't find this movie appealing. I think this one looks bad. But then this not about what me or other adults feel about this one. Its meant for the kids and they will go for this one. SURELY.

3.) The Ugly Truth – $ 21 million
I think the bad reviews will hurt this one. In fact 21 mil is an optimistic prediction.

4.) Orphan – $ 14.5 million
This looks like just another horror movie. Still, someone will definitely see this.

5.) Ice Age 3 – $ 11.2 million
I enjoyed this movie. Sure the first half was a little slow, but the second more than made up for it. This would end up being the highest grosser of the franchise.

6.) Transformers:ROTF – $ 8.5 million
Is this a commercial success yet??

7.) The Hangover – $ 6 million
Its last 2 weeks in the Top 10.

8.) The Proposal – $ 5.5 million
Last week for this one.

9.) Public Enemies – $ 3.5 million
10.) The Hurt Locker – $ 2.2 million

2.G-Force: 28.8mil
Certainly looks to have more appeal to kids than Underdog and Bev. Hills Chihuahua. Plus it's in 3D.

3.Ugly Truth: 25.6mil

4.Ice Age 3: 11.3mil
Will lose a good number of it's 3D screens to G-Force

5.Orphan: 10.5mil

Word of mouth on Harry Potter 6 seems to be much better than the fifth one, but it hasn't had as good daily holds… this may just be because the wait was longer for this one, so it became much more frontloaded, but I figured its PG rating would help it with the midweek holds as family films usually do well then. However, on Tuesday, it was the only movie in wide release that dropped while everything else shot up… this may just be because of the already large quantity of money it was grossing, but still, it doesn't bode well for going into the weekend. I have it at a 55.5% drop, but I wouldn't be surprised if it dropped significantly more.

Every trailer I've seen for G-Force has been well-recieved by the audience, so the familys will probably rush out to this one (yet another reason why Harry Potter might drop harshly), and the fact that it has such a star-studded cast might add on a couple million. So I have it slightly above a Beverly Hills Chihuahua location average, and expect that it will have even better legs.

The Ugly Truth, much like Year One, should have a great Friday; around $7 million maybe, for Friday is usually date night- and then plummet Saturday and Sunday. A couple of my friends saw it and said it was the worst excuse for a movie since- well, since Transformers 2 came out, really. But who knows- if America likes crap like Transformers and Ghosts of a Girlfriend's Past, this could do a lot better.

Orphan, I've noticed, hasn't been getting very positive buzz. It's also rated R, so that will prevent teens from going to see this one. Ergo, this one could dip below $10 million if worst comes to worst. Predics:

1. Harry Potter and the Half-Blood Prince- $34.6 million
2. G-Force- $33.9 million
3. The Ugly Truth- $18.3 million
4. Orphan- $10.2 million
5. Ice Age 3- $10.0 million
6. Transformers 2- $7.2 million
7. The Hangover- $7.0 million
8. The Proposal- $5.1 million
9. Public Enemies- $3.6 million
10. Bruno- $3.2 million

Have a good weekend, everyone!

2.G-Force=27.5mil
Cute fuzzy animals equals plenty of kids in seats with parents in tow.

3.Ugly Truth=23.7mil
People, namely women and the date night crowd, must be tiring of The Proposal by now.

4.Ice Age 3=10.7mil

5.Orphan=10.1mil

6.Transformers 2=7.1mil