Why Did Warner Bros. Have to Change the Trailers for 'Orphan'?
One line sets fire to the feet of the marketing gurus...
Yesterday the movie preview page for the upcoming Warner Bros. film Orphan shot to the top of the most previewed films here on RopeofSilicon. I had no idea why and then at the end of the day a late email from WB arrived in my Inbox asking to have the trailer for the film replaced with a new version. The note came with little explanation other than saying it was not a new trailer as much as there was a minor change resulting in the omission of some dialogue.
As I was looking over some of the linking referrers to the site yesterday I was directed to an article at ABC News that was the cause for the spike in traffic to the Orphan page along with further details as to why the change in the trailer was requested.
Oklahoma City resident and mother to an adopted daughter, Amy Eldridge, was not only upset at the premise for the film in which an adopted child goes crazy and begins attacking other children and her parents for unexplained reasons, but a line from the trailer is what really set her off. "It must be hard to love an adopted child as much as your own," says the little girl known as Esther in the trailer and it is this line that facilitated WB's prompt attention.
Scott Rowe, senior vice president of communications for Warner Brothers, admitted to ABC the company, "messed up" in promotions for the film. "They were right," Rowe told ABCNews.com. "Their complaints resonated with us."
While I can respect Warner's prompt attempts to appease those that were offended, but we all know it can't stop there as someone else has to get upset. Adam Pertman, executive director of the Evan B. Donaldson Institute, stands out as a continued voice against the premise of the film, which also revolves around the idea of adopting older children to which Pertman says, "A younger child is easier to get a home. Five is harder than three, and seven is harder than five."
Peggy Scott, mother to a 15-year-old adopted daughter, tells ABC, "It's no coincidence they came up with this line as a hook, but it has nothing to do with reality."
Considering the child in Orphan appears to be some sort of demon spawn such as the child in Joshua, which was released by Fox Searchlight back in July 2007 to no complaints for some reason, I think the fact these movies have "nothing to do with reality" as Ms. Scott says above is a huge thing to consider when these complaints are logged. The line in the trailer, while we can debate whether it should be left in or out of the marketing, is obviously said by a troubled/possessed/demented human being (or whatever she is meant to be) which sort of takes the offense out of it in my opinion.
Of course, I am not an adopted child and like one mother in the ABC piece says, "I can't imagine how an adopted child of impressionable age would feel hearing that line in the trailer." I can't speak for others, but I can give you a chance to decide for yourself. Both trailers are featured below, but the main trailer featured on the site has been replaced with the updated version.
I would love to hear your thoughts on the matter and especially from any of you that have been adopted. I won't ask if the line is offensive, because obviously it is to those complaining, but I do ask for your opinion on the matter.
I know a lot of people look at these kinds of things and say, "It's just a movie… Get over it." Personally, I think this is a cop out statement because if that were true no one would go to movies. Movies are meant to move you, entertain you, enlighten, inform, test and stimulate you. The ones that are simply "just a movie" are forgettable while those that manage to stir up conversation are so much more. I'm not saying Orphan is or will be anything more than "just a movie" but that verdict is yet to be made.
I can't help but wonder if this is more reasonable than last year's Tropic Thunder troubles? I think both complaints are looking at the issue out of context, but I will say those arguing against Orphan, at first glance, seem more level-headed than those that complained about Tropic Thunder. On top of that, will the complaining end here or will it last up to and through the July 24 release date?
NOTE: The minor change happens around the 1:45 mark on both trailers.
| Original Trailer | Updated Trailer |










