'Watchmen' Manages Only $55.6 Million
Full report forthcoming...

Laremy will be here with a full report on the weekend box-office shortly, but I couldn't not comment on the fact Watchmen managed only a meager estimate of $55.6 million this weekend, well below the $70.8 million 300 managed back in 2007, the number I am sure Warner Bros. was hoping Watchmen would topple considering it was made for an at the very least double of 300's $65 million budget.
Watchmen carried the record for the largest number of theaters for an R-rated opening with 3,611 and managed $15,413 per theater. In Laremy's Box-Office Oracle column he used the following logic to predict Watchmen's number for the weekend:
Here's a bit more. Dark Knight made $36k per screen. My number only calls for $24.5 per. Watchmen also will have IMAX dollars rolling in, though 300 did too. Still, I predict the March record falls while the R-rated sticks. And I predict less than stellar word-of-mouth for next weekend. Buyer beware: I could be off by $20 or $30 million. Only time will tell.
Obviously his lofty prediction of $88.5 million didn't come true and I can't wait to read his article because I think his logic isn't all that bad, he just forgot to plug in the "audience interest quotient" which in his case ended up meaning you must subtract by a whopping $33 million.
We obviously don't know where the film will end up. Yesterday Steve Mason predicted the film would end around $145 million domestically, which isn't too bad, but it just seems rather lofty to me.
In the eyes of several fans the film was a success while the majority of top critics seem to be split on the film's ability to entertain. The question here though is what will make it a financial success? Should the film manage $150 million or so I would say theatrically it didn't do that bad, but the profits are being split between several studios, not to mention theater owners, so who knows what will put the film in the black since even an estimated budget hasn't been released.
You could point to DVD, Blu-ray and making-of book sales to help the bottom line, but I have a hard time believing WB wanted to take those numbers into consideration when it came to determining the Watchmen box-office success.










