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Filed under: Movie News

Warner Bros. Puts Their Disrespect for 'Harry Potter' Fans in Writing

They should have just left it alone...

The more and more I think about it the more and more the decision on the part of Warner Bros. to move Harry Potter and the Half-Blood Prince from its scheduled November 21, 2008 release slot to July 17, 2009 is just plain wrong. It's a slap in the face to the fans that made the franchise what it is and it is a pure example that the audience matters very little when it comes to matters of business dealings, not only in Hollywood but in all facets of corporate greed.

Today Warner Bros. chief Alan Horn issued a statement regarding the move and as you can imagine it does very little in terms of offering any kind of acceptable reasoning as to why the move occurred.

Many of you have written to me to express your disappointment in our moving "Harry Potter and the Half-Blood Prince" to Summer 2009.

Please be assured that we share your love for Harry Potter and would certainly never do anything to hurt any of the films. Over the past 10 years, we have nurtured and protected each film, and the integrity of the books upon which they are based, to the best of our ability.

The decision to move "Harry Potter and the Half-Blood Prince" was not taken lightly, and was never intended to upset our Harry Potter fans. We know you have built this series into what it is, and we thank you for your ongoing enthusiasm and support.

If I may offer a silver lining: there would have been a two-year gap between "Half-Blood Prince" and the much-anticipated first part of "Harry Potter and the Deathly Hallows," which opens in November 2010.

So although we have to wait a little longer for "Half-Blood Prince," the wait from that film until "Deathly Hallows" will be less than 18 months. I am sorry to have disappointed you now, but if you hold on a little longer, I believe it will be worth the wait.

Alan Horn President, Chief Operating Officer Warner Bros.

The statement is more of a slap in the face saying, "You are going to see it no matter when we release it and this worked better for us so deal with it." It's not something any fan would take lightly, but what choice do they really have?

Boycotting the film only hurts themselves because it is highly unlikely millions of people across the world are going to follow suit when Warner Bros. releases Half-Blood Prince day-and-date across the globe. And let's face it, who doesn't want to see it?

It isn't as if the Harry Potter franchise is a relatively new phenomenon such as Twilight, which depends largely on its core fanbase and no one else in order to create buzz and enthusiasm around the feature. If Summit had decided to delay Twilight by 11 months the result would have been devastating. Sure, there is a lot of Internet hype at the moment, but that can only last so long, and sooner or later the Snakes on a Plane syndrome kicks in and before you know it no one cares anymore.

Not so with Harry Potter and Warner Bros. knows it. This is the sixth film in a franchise of seven stories. It's not a new phenomenon, it's an established franchise that has earned $1,411,122,875 at the domestic box-office so far with an average of $282,224,575 per film. After the success of The Dark Knight and a 2009 slate of films headlined by Watchmen, which still has to grow its audience, and Terminator Salvation, which has to hope its audience returns, it is certainly going to help to tack on an additional $282 million or more to the bottom line, especially considering that money is a pretty much a sure thing.

Perhaps fans wouldn't have been so mad had Warner Bros. not waited to make the announcement only 17 days after releasing the first teaser trailer and only four months prior to the film's release. Sure, the majority of audiences don't really care, but they aren't the ones WB should care about when it comes to this. Warner Bros. has turned their back on legions of fans and basically said, "We don't care about you because we already have your money." Not exactly the best way to go about business, but whoever said morals and ethics had any place in Hollywood?

Many of us may joke about the lengths hardcore fans will go to in order to support their favorite fictional characters, but we all have to admit that intentionally spitting in their face because you can is not acceptable no matter how you look at it. Warner Bros. should be ashamed for the way they have treated this debacle, but unfortunately I can only assume they feel nothing.

Box-office numbers provided by Box-Office Mojo.


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Post #1
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Fans of Harry Potter and pretty much every other franchise will spit out a million statistics and numbers but always leave ones out like this: $130 million. That's the budget of the last Harry Potter movie. Half-Blood Prince will probably come in at $150 million. This is how much it costs to make movies that are live up to the standards of the die hard fans. As much as you want to you, you cannot dismiss the business side. The business side is what raises the money to create the movies you want to see.

Now, do you think Warner Brothers can really keep itself afloat by catering only to the die hard fans out there? Of course not. They wouldn't be able to make the millions and billions of dollars necessary to keep these franchises going. So why aren't fans understanding? If it's better for WB's finances to hold the movie off 6 months, aren't the fans the ones being disrespectful by getting up in arms? Shouldn't they WANT WB to make as much money as possible so that the next products are even higher quality?

I think its selfish of fans to expect artists and studios to give their time, money and energy to a product and expect nothing more in return than a few happy posts on the internet.

- dopiestghost
( August 20th, 2008 | 11:34 am )
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Post #2
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I don't want to dismiss the business side and I don't even think the business side comes into play in this case as Harry Potter films have proven to make pretty much the same amount of money no matter when they are released. So sure, fans should want WB to make as much money as they can, but considering they are going to make the same amount of money your whole point goes out the window.

Also, how many films have "die hard fans"? Not many, it isn't as if there are fansites for Body of Lies sprouting up all over the place.

- bradbrevet
( August 20th, 2008 | 12:50 pm )
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Post #3
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Are you telling me your argument boils down to this: they're going to make the same amount of money either time they release it so they're holding it off for no good reason? Obviously not. There are two reasons they could be holding this back.

1) Business. There are various aspects to the business side, not just the bottom line for Harry Potter. This is why I referred to the money making entity as Warner Brothers (WB). A good fiscal reason to hold off Potter, as has been documented elsewhere and much better than I can do it here, is to keep the books balanced at WB. More money made in 2008 and less in 2009 will be seen as investors as a problem (even if the sum total is the same but that's an argument for another day). Unhappy investors means less money to WB which means less money to Harry Potter and/or other franchises. This is just one of many business related reasons. And we all agree that we'd rather WB not lose money or else the quality of the franchise can be lost.

2) Artistic. The script isn't up to snuff, they need to do reshoots, or anything along these lines. Now, no one would want to rush a mediocre Harry Potter movie if they can get a better on in 6 months, right?

Ultimately what I'm getting at is that WB would not push off this movie unless they thought they had more to gain either in business or in art. Why should you admonish them for this? Other than, of course, you just want your movie now?

- dopiestghost
( August 20th, 2008 | 10:59 pm )
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Post #4
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That is exactly what I am saying. If you read the article you will see that I believe The Dark Knight made way more money than WB ever expected and with the unknown capabilities of Watchmen and Terminator 4 next year, moving HP6 into 2009 instantly improves the bottom line.

Except for the first Harry Potter film which made $317M, the other four have made $249M and $291M in the summer season and $261M and $290M in winter seasons. Look like rather similar numbers to me.

I wasn't even asking for the movie now, I was just saying it is a rather BS move on the part of WB especially when they then release a rather limp "apology" if you can even call it that. That was my point. Of course, I would like to see all movies now. Gimme Watchmen and I am a happy camper. I am, after all, human.

By the way, the movie is finished so your #2 doesn't really play a factor.

- bradbrevet
( August 21st, 2008 | 12:50 am )
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Post #5
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I don't even think WB had to apologize, so you should be happy with what you got. If it's better for them to push it back, then they should do it without apologies. You'll still get your movie. Basically, what I'm saying is, quite whining and acting like WB owes you anything, because they don't so be happy with whaty ou get.

- dopiestghost
( August 21st, 2008 | 10:14 am )
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Post #6
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Wow, you really aren't paying attention to anything I am saying so there is no need to continue. Thanks for visiting.

- bradbrevet
( August 21st, 2008 | 12:18 pm )
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