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	<title>RopeofSilicon.com Movie News, Trailers, Reviews and More &#187; Mall Cop</title>
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		<title>When Viral Marketing Proves Your Movie is Awful</title>
		<link>http://www.ropeofsilicon.com/article/when_viral_marketing_proves_your_movie_is_awful</link>
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		<pubDate>Mon, 11 Aug 2008 02:55:36 +0000</pubDate>
		<dc:creator>Brad Brevet</dc:creator>
				<category><![CDATA[Movie News]]></category>
		<category><![CDATA[Idiot File]]></category>
		<category><![CDATA[Kevin James]]></category>
		<category><![CDATA[Mall Cop]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[We all knew Mall Cop would be awful, so, no surprise there. However, did you ever think it would be this bad?

Below is a video that is supposed to be funny. It isn&#039;t. It is also supposed to be viral, which means many websites such as RopeofSilicon post it on their site in order to [...]]]></description>
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		<title>Casting Updates: March 7, 2008</title>
		<link>http://www.ropeofsilicon.com/article/casting_updates_march_7_2008</link>
		<comments>http://www.ropeofsilicon.com/article/casting_updates_march_7_2008#comments</comments>
		<pubDate>Fri, 07 Mar 2008 05:56:34 +0000</pubDate>
		<dc:creator>Brad Brevet</dc:creator>
				<category><![CDATA[Movie News]]></category>
		<category><![CDATA[The Industry Insider]]></category>
		<category><![CDATA[Ali Larter]]></category>
		<category><![CDATA[Beyoncé Knowles]]></category>
		<category><![CDATA[Idris Elba]]></category>
		<category><![CDATA[Jayma Mays]]></category>
		<category><![CDATA[Jim Carrey]]></category>
		<category><![CDATA[John Krasinski]]></category>
		<category><![CDATA[Mall Cop]]></category>
		<category><![CDATA[Maya Rudolph]]></category>
		<category><![CDATA[Observe and Report]]></category>
		<category><![CDATA[Obsessed]]></category>
		<category><![CDATA[Pierre Pierre]]></category>
		<category><![CDATA[Seth Rogen]]></category>

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		<description><![CDATA[Jason Reitman is attached to direct and Jim Carrey is aboard to topline comedy Pierre Pierre for Fox Atomic. Politically incorrect story centers on a self-indulgent French nihilist who transports a stolen painting from Paris to London. [Variety]

Jayma Mays, the receptionist friend from Red Eye, will play the love interest in the Kevin James &#034;comedy&#034; [...]]]></description>
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