Over the past four years Lionsgate has teamed up with the Red Cross and put on a promotional blood drive to coincide with the release of each Saw film and the new poster for this year's blood drive is in as Saw IV is set to hit theaters on October 26th.

The Saw “Give Til It Hurts” blood drive has become a key element of the Saw franchise, as much a part of the horror hit’s annual rituals as its Halloween premiere date. Since the first Saw blood drive in 2004, Saw filmgoers have donated nearly 38,000 pints of blood to help save as many as 112,500 lives. Collection totals have doubled year after year: during the 2004 inaugural drive, 4,200 pints were collected, in 2005, 10,000 pints were collected, and in 2006, 23,493 pints were collected, resulting in tens of thousands of lifesaving blood transfusions.

Check out the poster below and click here for a larger look and more info on the film.

Related post categories: Movie News : Saw 4

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