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Prepare to be blown away on October 14 with the highly anticipated DVD and VHS release of the record-breaking $700 million worldwide box-office smash hit The Matrix Reloaded. Written and directed by the Wachowski Brothers and produced by Joel Silver, The Matrix Reloaded is the second chapter in the Wachowskis’ groundbreaking action film trilogy that explores the nature of reality and the search for truth.

In addition to the return of original Matrix stars Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss and Hugo Weaving, The Matrix Reloaded features such new cast members as Jada Pinkett Smith and Monica Bellucci. Premiering October 14 on DVD and VHS from Warner Home Video Inc. (WHV) and Village Roadshow Pictures.

The Matrix Reloaded is timed for release three weeks prior to the theatrical opening of The Matrix Revolutions, the final film in the futuristic series.

Warner Home Video will support the release of The Matrix Reloaded with a massive worldwide media campaign, reaching nearly all households numerous times delivering a staggering 1.6 billion consumer impressions in the US alone.

“Matrix Reloaded continues the success established by the original Matrix, one of the most provocative films ever released, and sets the stage for Matrix Revolutions, completing the filmmakers vision of The Matrix,” says Mark Horak, Executive Vice President, Worldwide Marketing (WHV). “With the integrated theatrical and video marketing campaigns, 2003 really has become the ‘Year of the Matrix’.”

The two-disc DVD release includes an explosion of mind-freeing bonus features.

The massive advertising campaign for The Matrix Reloaded includes high-profile placements on US networks including NBC, ABC, CBS, WB and FOX; cable TV spots on ESPN, Fox Sports, MTV, FX, and Comedy Central; national print ads including Sports Illustrated, Time, People, Rolling Stone, Premiere, Spin, Maxim and Stuff; and national/regional radio buys. In addition, several significant consumer promotions are being developed with partners such as PowerAde and Samsung.

Related post categories: Movie News : The Matrix Reloaded

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