Warner Bros. Entertainment Inc. and Universal Orlando Resort are partnering to create the world's first fully immersive Harry Potter themed environment based on the bestselling books by J.K. Rowling and blockbuster feature films from Warner Bros. Envisioned as a "theme park within a theme park" and titled "The Wizarding World of Harry Potter," the new environment will become part of the experience within Universal's Islands of Adventure theme park at the Universal Orlando Resort.

Inspired by J.K. Rowling's compelling stories and characters – and faithful to the visual landscapes of the films – "The Wizarding World of Harry Potter" will provide a one-of-a-kind opportunity to experience the magical world of Harry and his friends. The fully immersive, themed land will enable guests to visit some of the most iconic locations found in the books and the films including the village of Hogsmeade, the mysterious Forbidden Forest, and even Hogwarts castle itself.

"The plans I've seen look incredibly exciting, and I don't think fans of the books or films will be disappointed," said J.K. Rowling.
Expected to open in late 2009, the new environment will feature immersive rides and interactive attractions, as well as experiential shops and restaurants that will enable guests to sample fare from the wizarding world's best known establishments. Also debuting will be a state-of-the-art attraction that will bring the magic, characters and stories of Harry Potter to life in an exciting way that guests have never before experienced.

The Academy Award-winning production designer Stuart Craig, who has worked to bring the world of Harry Potter to life in all of the feature films to date, leads the creative design for the area to ensure it remains faithful to the look and feel of the films.

"Our primary goal is to make sure this experience is an authentic extension of Harry Potter's world as it is portrayed in the books and films," said Craig. "I am very excited to be working closely with the Universal Orlando team to bring the area to life."

Check out some concept art and poster art for the theme park below.

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