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	<title>Comments on: Hollywood Needs Gimmicks to Get You into Theaters</title>
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		<title>By: Screen Rant</title>
		<link>http://www.ropeofsilicon.com/article/hollywood_needs_gimmicks_to_get_you_into_theaters#comment-991</link>
		<dc:creator>Screen Rant</dc:creator>
		<pubDate>Fri, 07 Dec 2007 13:22:53 +0000</pubDate>
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		<description>It makes sense to me. Now that HDTV sales are gaining momentum, they need something to convince people to get out and see their crappy movies outside their own homes. They sure aren&#039;t going to suddenly stop making dumbass comedies. I also like the reserved seating aspect of (at least my nearest) IMAX.

Of course other things they could do (which have been discussed ad nauseum) are stop showing commercials, get ushers who enforce quiet and non-cell phone use, etc.

Personally I&#039;m a big fan of the IMAX and 3D formats.

Nice redesign, BTW!

Vic</description>
		<content:encoded><![CDATA[<p>It makes sense to me. Now that HDTV sales are gaining momentum, they need something to convince people to get out and see their crappy movies outside their own homes. They sure aren&#039;t going to suddenly stop making dumbass comedies. I also like the reserved seating aspect of (at least my nearest) IMAX.</p>
<p>Of course other things they could do (which have been discussed ad nauseum) are stop showing commercials, get ushers who enforce quiet and non-cell phone use, etc.</p>
<p>Personally I&#039;m a big fan of the IMAX and 3D formats.</p>
<p>Nice redesign, BTW!</p>
<p>Vic</p>
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