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Filed under: Friday Estimates

'G.I. Joe' Looking at a $60 Million Weekend after Strong Friday Numbers

Plus a special Meryl Streep voice tribute

Photo: Paramount Pictures

Steve Mason is back to blogging early box-office estimates and has already posterd early results for this weekend with G.I. Joe: The Rise of Cobra bashing the buzz, the negative reviews and appealing to the curiosity of the masses with a nice $22.5 million Friday estimate and what Mason predicts will be a possible $60 million weekend.

I added my $57.50 to the box-office total taking a group of friends to the theater late last night but the 808 seats at Seattle's Cinerama were hardly filled leading me to believe the total may be even softer than the $45.9 million Laremy predicted on Thursday, but it looks like Paramount may have another hit on their hands. The best part of that news is that they won't have to rush the sequel into production due to a writers' strike and can perhaps piece together a more impressive script that will take advantage of the Zartan (Arnold Vosloo) cliffhanger, which showed more promise in a matter of minutes than the entire running time of this intitial installment. However, the talk of a $175 million budget means this one still has a way to go. Does it have the multi-week and international legs of Transformers: Revenge of the Fallen?

Next is the news of an estimated $7 million Friday take for the Meryl Streep and Amy Adams cooking fest Julie & Julia with what Mason assumes will translate to a $19 million 3-day take, which is decent, but I wouldn't be surprised if it cracks the $20 million mark. The film itself isn't all that great but the Streep factor is huge and she is fantastic as Julia Child in it along with Stanley Tucci playing her husband. Laremy predicted that one at $22.3 million and it wouldn't surprise me one bit to see it manage that number.

The other wide new release this weekend was Rogue's genre entry A Perfect Getaway which is a perfectly satisfying darkly comic thriller, but negative reviews and an apparent lack of interest has it suffering its way to a meager $2.1 million on Friday and what looks like a $5.7 million 3-day, which is just under $2 million less than Laremy's $7.6 million projection.

Unfortunately there's no word on how 500 Days of Summer of summer did, which we expect will crack the top ten this week… we hope.

Now, I will leave you with a look back at a cool retrospective video Slate put together looking at the many voices of Meryl Streep in honor of her work as Julia Child this week. Laremy will be here Sunday with a complete recap of the weekend's numbers.


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Post #1
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Would be great to 500 Days crack the top ten. Everyone I know who has seen it has raved about it and I am no exception.

- Danny
( August 7th, 2009 | 11:53 pm )
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Post #2
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It's doing pretty well in Asia based on early reports. This will definitely cross 300mil worldwide and once the DVD and toy sales are factored in, we'll definitely see a sequel. Personally, I enjoyed it. It was way way easier to digest than Transformers 2. The dialogue and humor was borderline lame in GI joe, but at the very least it wasn't an all out assault on one's intellect like Transformers 2. With more respect and careful thought, this could be a pretty solid franchise.

- Carl
( August 8th, 2009 | 1:39 am )
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Post #3
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I enjoyed the many voices of Meryl Streep. She certainly has no peers with accents and voices. I understand she studied voice as an undergraduate and have heard her lovely singing, and not just the parody in this clip. I wonder if having a musical ear has helped her. I think so.

- Patricia
( August 8th, 2009 | 6:47 am )
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Post #4
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watch it online at

http://megashare.info/watch.php?id=TWpVeA

- MegaMovies
( August 8th, 2009 | 8:07 am )
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Post #5
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Uh, did dude just post a link to a pirated video? Is Brad awake yet?? I don't know anyone who's seen G.I. Joe who wasn't ripping it. I got a buddy with even lower standards than mine for BDF and he thought it was horrible! I don't get this. Don't folks know anyone MiJo has a movie out!?! She's hawt, people!!! And she needs rescuin'! That's all the plot they need for my $7.50! Dammit, girl!

FROM BRAD: Nope, wasn't awake yet, but am now and the link is gone. :)

- k-dogg
( August 8th, 2009 | 9:49 am )
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Post #6
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"I added my $57.50 to the box-office total taking a group of friends to the theater late last night but the 808 seats at Seattle's Cinerama were hardly filled leading me to believe the total may be even softer than the $45.9 million Laremy predicted on Thursday"

Nikki Finke says that "G.I. Joe" will do exceptionally well in "fly-over country" blue-collar moviegoers in the South, Midwest and West — no telling on how well it does with moviegoers in the Northwest until the numbers come in.

- Matt C
( August 8th, 2009 | 11:35 am )
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Post #7
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From a story from the AP about not showing to critics…

"Instead, the studio says it’s intentionally aiming the movie at the Heartland, at cities and audiences outside the entertainment vortexes of New York and Los Angeles. Paramount held a screening Friday for 1,000 military service members and their families at Andrews Air Force Base.

While appealing to a sense of patriotism nationwide, the plan also is inspired by the disparity that existed between the critical trashing that “Transformers: Revenge of the Fallen” received and the massive crowds it drew at the box office."

- Steve
( August 8th, 2009 | 12:39 pm )
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Post #8
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The Passion of the Christ was driven by the "heartland" or "Fly-over country" as described by Nikki. I'm not saying GI JOE will reach Passion's box office stratosphere, but in the end, I think it'll be somewhat profitable for the studio, which could pave the way for sequels. Sienna Miller and Snake Eyes were the saving grace of the movie from my point of view. Overall, when Transformers 2 and GI Joe hits Starz/HBO, I'm more likely to sit through GI JOE while I can't switch channels or turn off the TV fast enough whenever Transformers is on.

- Carl
( August 8th, 2009 | 12:53 pm )
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Post #9
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It was ok. It wasn't the best, but definitely not on the same putrid level as Transformers 2. I'm more likely to buy the Blu-Ray of this one than that recent Michael Bay film.

- Terrence
( August 8th, 2009 | 12:56 pm )
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Post #10
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i saw GI JOE last night i must say its not the best but its okay i had a good time.

- kylec
( August 8th, 2009 | 12:56 pm )
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Post #11
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From fly-over country: we're right here, people! And no, Joe won't have legs. It'll be front loaded. I have friends who won't go see it because it's "unAmerican." Of course it is. It's also unisraeli, uncanadian, unbrit, unjapanese, and unfrench! Well, may be not unfrench, but certainly unartistic and wretched. And, imho, it's about 8 levels below Trans2. If I were the UN, I'd be offended that they portrayed me this way.

- k-dogg
( August 8th, 2009 | 5:54 pm )
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Post #12
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GI joe was a mess, but a mess I can live with for the most part. As for comparisons with Transformers 2, I've had diarrhea that a far more entertaining than that particular movie. Bottom line, GI joe is the less offensive and insulting movie, but I still wish the movie-and Transformers-would've been in the care of more capable filmmakers.

- Lee
( August 9th, 2009 | 6:30 am )
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