Of all the half-assed ideas.

On top of that, I am not sure how it will work for you, but when you head to papajohns.com/mummy3/ it may take you for-fucking-ever to download the damned thing. What a great idea Universal. Maybe you can use Pampers to promote Eastwood's Changeling and Vagisil for Frost/Nixon. No, those decisions don't make any sense, but unless Jet Li is delivering pizza in The Mummy 3, neither does this decision.

You can try and watch the trailer right here or just look below where it is much easier to watch.