Friday Box-Office Insinuates 'Pineapple Express' Can't Dethrone 'Dark Knight'
Looks like four weeks in a row is a guarantee
Photo: Sony Pictures
I am not sure if the 50% drop from the Pineapple Express opening day number of $12 million on Wednesday to only $5.9 million on Thursday is a sign of bad word-of-mouth or what, but it appears the film won't be able to dethrone The Dark Knight as Friday box-office numbers have Dark Knight taking in $7.8 million with Express coming in second with $7.65 million. Looks like it will be up to Tropic Thunder to take out the caped crusader, but like Express, Tropic Thunder also opens on a Wednesday and is rated R, two factors I believe played a major role in the Express numbers. Then again, perhaps audiences agree with me that Express is funny in parts, but not altogether hilarious.
Steve Mason at Fantasy Moguls pegs Pineapple Express to come in with $22.95 million for the weekend, which is just under $4 million less than the $26.52 million he estimates Dark Knight will garner for the three day period. Of course the Olympics play a part in smaller numbers, but I highly doubt the R-rated comedy crowd is staying home to watch the Olympics any more than the Batman fans are so that would be insignificant in the comparison equation.
Also opening this weekend is the little girl feature Sisterhood of the Traveling Pants 2, which pulled in an estimated $3.85 million on Friday and is expected to earn a modest $10.58 million for the weekend, good numbers for a film of its sort as it pulled in similar review numbers as Pineapple Express, both earning a 66% at Rotten Tomatoes.
The Mummy 3 earned an additional $5 million on Friday bringing its cume to $59.55 million and it is expected to bring in $16.1 million securing itself the #3 spot, and just over $70 million total. This doesn't bode well for the Mummy franchise and those rumors of a Mummy 4 considering $145 million budget for the third film and if the first 45 minutes of The Scorpion King 2 are any indication, this franchise has no chance on direct-to-DVD either as the sequel is damn near awful from what I have watched so far, but my full review will be online soon.
Step Brothers looks to edge out Mamma Mia! for the fifth spot for the weekend with an estimated $2.73 million on Friday and an anticipated $9 million for the weekend. Then again, with Mamma Mia! estimated to fall just a mere fraction behind Step Brothers that fifth spot is really up for grabs.
The complete Friday estimates are listed below and Laremy will be here on Sunday with a complete recap.
- The Dark Knight (Warner Bros) – $7.8 million
- Pineapple Express (Sony) – $7.65 million
- The Mummy: Tomb of the Dragon Emperor (Universal) – $5 million
- Sisterhood of the Traveling Pants 2 (Warner Bros) – $3.85 million
- Step Brothers (Sony) – $2.73 million
- Mamma Mia! (Universal) – $2.68 million
- Journey To the Center of the Earth (Warner Bros) – $1.22 million
- WALL-E (Disney) – $932,000
- Swing Vote (Disney) – $786,000
- Hancock (Sony) – $892,000
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