Filed under: Reactionary Causes

Do MPAA Ratings Influence Which Movies You Want to See?

Potter is PG, but does it matter?

I was going to write this up yesterday after Pamela McClintock at Variety began a recent article asking, "After two recent PG-13 outings, the latest Harry Potter film is back to PG territory — so is that good news for Warner Bros.?" However, I had my "Why Should Filmmakers Try to Make Good Movies?" editorial in the bag and it has generated plenty of good conversation making it look like holding this one for a day was a good idea.

I remember back on January 7 when I first reported the news Harry Potter and the Half-Blood Prince had been rated PG by the MPAA for scary images, some violence, language and mild sensuality, and the mild online stir the news caused. Harry Potter dedicated fansites were emailing me constantly asking if the news was true since I get MPAA ratings about a day before they are added to the MPAA's official site. However, as we all now know the rating is indeed PG and McClintock wonders if this will be an issue citing the last two PG-13 installments as box-office improvements over Harry Potter and the Prisoner of Azkaban, which was the last of the PG-rated Potter films and the lowest grossing installment to date.

She also points out how a PG-13 rated film carries the perception a film is cool and slightly more grown-up, a perception studios expect will draw in teenagers whereas a PG rating may be viewed as too family friendly or juvenile.

With the growth of movie conversations across the Internet every aspect of a movie is looked at closely. I report weekly on the latest MPAA ratings every Wednesday (look for one later today by the way). Other sites focus on script reviews. Some focus on who will be scoring a film and each trailer released is looked at under a microscope across the board. MPAA ratings, to me, have always been fascinating, if not equally maddening. For example, I just got home from watching this week's upcoming release Bruno and I'm not at all surprised it originally received an NC-17 rating and honestly am a little shocked they got away with what they did in this R-rated cut — but that's about it — unless a film truly surprises me afterward I really don't think much on the rating. Do you?

I can understand walking into a horror movie and seeing a PG-13 versus an R and then having certain expectations, and the same goes for a teen sex comedy, but the ratings for action and fantasy movies have never really concerned me that much. The Dark Knight got away with quite a bit and I also believe the Lord of the Rings trilogy bumped up against a possible R rating with the level of violence they displayed. However, when it comes to Harry Potter I have never thought any of the five previously released films did anything to deserve anything more than a PG. There isn't any foul language outside of Ron occasionally saying "bloody hell," any sexual aspect is limited to a kiss and the violence is all done with wands and sparks of light. Sure, some of the characters are a bit frightening and the photography has gotten much darker, but is it really warranted of a PG-13?

I have not read any of the early reviews and I am not seeing Half-Blood Prince until next Monday, but from what I understand this latest installment is just as dark as the previous two, which lives up to the extraordinarily dark trailers I have seen.

Personally I don't think a PG rating will hurt the film whatsoever and I don't think many people (other than those looking out of concern for their children) even look at the ratings unless it is in that horror/thriller or sex comedy genre I mentioned earlier. The only legitimate concern I have heard over these final three Potter films is the possibility the fact new books are no longer being written lessens the awareness. I don't think it will have an effect, but it is a more sound argument in my mind than concern over the MPAA rating.

I'm curious, do any of you concern yourselves with film ratings beforehand and make decisions to a see a film based on them?


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Post #1
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I think most studios are in bed with MPAA and usually compromise with them on what to censor and what not to. Its ultimate movie bureaucracy and its a sham. There are many independent movies that get screwed by the mpaa and its clear that they're only out there to better themselves. Many movies like Lord of the Rings with things being beheaded are considered PG-13 when there's more graphic nonsense in there.

One example is with the south park creators when they tried to do Orgazmo and the MPAA gave it an NC-17. They asked what they should change and the MPAA said they could not say because they're not a censorship group. What bull. When the creators did the South Park movie, it was originally given an NC-17 but this time the Paramount studio execs asked what's wrong with it and what should go, and the MPAA provided just that. So this is the hypocrisy many filmmakers make.

- cocina
( July 8th, 2009 | 5:15 am )
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Post #2
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I don't see PG-13 comedies or horror movies in theaters. Too me Comedies that are PG-13 just aren't that funny and PG-13 horror movies just piss me off, but I agree that it should not have that big of an effect on the Harry Potter as I really liked HP 3.

- Tim
( July 8th, 2009 | 6:42 am )
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Post #3
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No. I used to, when I was under 18 and the difference between R and PG13 (or 18A and 14A) determined whether I had to sneak in or simply buy a ticket. I think the PG to PG13 distinction is used more by parents who take their kids to see a movie than by teens looking for a cool factor, especially since the 13 mark isn't enforceable (is it?). I'm not a parent and mine never censored any content I saw so I can't say for sure. Hopefully some parents and teenagers chime in.

In Ontario Canada, all Harry Potter films have been PG and Bruno is 18A.

- GregM
( July 8th, 2009 | 6:56 am )
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Post #4
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@Tim:

Um, Meet the Parents/Meet the Fockers were pretty good. Liar, Liar and Dumb and Dumber?. Ever see The Sixth Sense?

Just saying, a rating doesn't mean a thing about the movie and whether it's a comedy or horror, it doesn't mean they should be avoided just because they didn't get an R.

- Roger
( July 8th, 2009 | 7:18 am )
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Post #5
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@Roger:

OK, your right with Dumb and Dumber and the sixth sense, I'm not saying I avoid them but I don't pay my money too see them in theaters. Dumb and Dumber is really the only good PG-13 comedy I can think of ( I'm not saying there isn't more) and that's 15 years ago.

- Tim
( July 8th, 2009 | 8:32 am )
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Post #6
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Actually, there's no point in seeing the PG13 films in theaters anymore, since that now means that the unrated DVD will be coming out in four months. I don't think ratings mean anything anymore than a marketing ploy now. I remember when Ever After came out, it was not harsh or scary or sexual. It was essentially a PG film, but Fox submitted it to the board to get a PG13 rating so that it could appeal to teenage girls more I guess. Minority Report is another PG13 film that was clearly an R, but alas, Spielberg was on that one and the MPAA are heavily influenced by him (see also Poltergeist's PG). It doesn't really influence me, but I still find the marketing angle fascinating.

- The Check Spot
( July 8th, 2009 | 8:57 am )
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Post #7
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@The Check Spot:

Completely agree with that entire comment.

@Tim:

Understood, I see your point.

Overall, I don't look at ratings to determine whether or not I should see a movie in theaters. I mean, G, PG, PG-13 or R can have a decent story in any genre. Trailer and some (key word: some) word of mouth will determine whether or not I'll see a movie in theater or wait til DVD.

- Roger
( July 8th, 2009 | 10:15 am )
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Post #8
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I have always being influenced to see a movie by it's rating. I was really disappointed with the PG rating of Harry Potter. But I got to admit that I really liked the third one. With the Rom–Coms i'm not as everybody. I prefer a pg-13 one than an R. Simply because I feel that they stay i the sweet site and not the dirty one. But don't get confused because one thing is rom-com and another one is comedies. For comedies, I do prefer rated R ones. And in the case of action, I'm really not that mad because an action movie is rated pg-13. I even like pg-13 action movies. For me it's the same just that without blood. And The Dark Knight already break that barrier. :P

- Sebastian
( July 8th, 2009 | 12:42 pm )
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Post #9
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A good example is "The Ugly Truth". Looks like a normal, boring rom-com (even with Gerald Butler, who still has street guy cred with "300" and "Rocknrolla"), but with a "R" rating, sounds like it has some edge to it.

And PG-13 is getting more violent and "dirty" as years go by.

- Steve
( July 8th, 2009 | 2:51 pm )
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Post #10
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The only two scenes in HBP that I think really would have earned it an R rating is the Sectumsempra scene (for its blood) and the goblet at the lake scene (for its sheer intensity). However, the movie has a PG, and it apparently still has both scenes in there. Personally, I think it has to do more with a ratings creep than the possibility that it's "lighter" than the previous two installments.

And I do think Goblet of Fire and Order of the Phoenix deserved their PG-13 ratings. GOF because of the scene in the climax in which Voldemort comes back and tortures Harry and the sudden death involved in that scene as well. OOTP because of Umbridge's detention (one of the most disturbing moments in the series, really) and the part where Voldemort possesses Harry near the end. There isn't much blood and gore, but it is actually quite violent, especially mentally, and the images are scary. Remember that "The Others" got rated PG-13 for its frightening moments and thematic elements alone; it didn't show a single act of violence or even a grisly image once in the entire runtime. HP4 and HP5 are rather similar in this regard, only perhaps not as scary.

- JM
( July 8th, 2009 | 8:30 pm )
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Post #11
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@JM: Fun fact. The Others, like all Harry Potter movies, was rated PG in Ontario.

- GregM
( July 9th, 2009 | 11:03 am )
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