Comments on: Box-Office Wrap-Up: Aug. 8 – Aug. 10, 2008 http://www.ropeofsilicon.com/article/box_office_wrap_up_aug_8_aug_10_2008 The best and latest movie news, reviews, features and editorials - updated daily Thu, 26 Nov 2009 10:25:40 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: flerk http://www.ropeofsilicon.com/article/box_office_wrap_up_aug_8_aug_10_2008#comment-2784 flerk Mon, 11 Aug 2008 00:58:55 +0000 http://www.ropeofsilicon.com/news/?p=10091#comment-2784 Any chances it has to beat Titanic are gone now. While The Dark Knight has had an spectacular run so far, $600 million is just too huge a number to beat. Specially considering the $20 million weekends are ending now (unless next week the film only drops 23%, which is unlikely). The only way I see TDK beating Titanic (something I don't think it will) is if it keeps under 30% drops for weekends and weekdays, gets a huge push by Warner Brothers around Halloween and then again around Christmas and a lot of award attention. So realisticly, TDK won't be able to beat Titanic. But I agree with you on your finish. My guess is that TDK will be around $530 million at the end of October and finish between $540-$550 million. Depending on how much the studio decides to push TDK around the holidays, something I think will be limited considering there is already talk of a november release date for the DVD. Any chances it has to beat Titanic are gone now. While The Dark Knight has had an spectacular run so far, $600 million is just too huge a number to beat. Specially considering the $20 million weekends are ending now (unless next week the film only drops 23%, which is unlikely). The only way I see TDK beating Titanic (something I don't think it will) is if it keeps under 30% drops for weekends and weekdays, gets a huge push by Warner Brothers around Halloween and then again around Christmas and a lot of award attention. So realisticly, TDK won't be able to beat Titanic. But I agree with you on your finish. My guess is that TDK will be around $530 million at the end of October and finish between $540-$550 million. Depending on how much the studio decides to push TDK around the holidays, something I think will be limited considering there is already talk of a november release date for the DVD.

]]> By: davidfrank http://www.ropeofsilicon.com/article/box_office_wrap_up_aug_8_aug_10_2008#comment-2783 davidfrank Sun, 10 Aug 2008 21:27:58 +0000 http://www.ropeofsilicon.com/news/?p=10091#comment-2783 I think The Dark Knight will break 500 million before Sept. 1st. It still pulled in 22 million last Monday through Thursday. Let's say it takes a 30% drop this M-Th compared to last week. That's 15 million. Then lets say next weekend it takes another 40% drop compared to this weekend and call that 16 million. I think the film may make a little more than 31, but who knows. Run similar math for the next week and let say 11 for the week and 11 for the weekend. That's 494. With the week of 25th-31st it'll definitely bust past 500 on that Friday if not earlier. Once The Dark Knight gets around 10 a weekend, that's where things will get interesting. Sometimes films with legs fall in that range and just keep steady for several weeks. Plugging away 5-8 mill a weekend plus 3-4 mill Mon-Thu. I could see The Dark Knight doing this since there isn't much competition in September. At the moment, I don't belong in the It May Beat Titanic camp. But I definitely see it grossing more than the popular 515 estimate out there. Somewhere between 530-550. I think The Dark Knight will break 500 million before Sept. 1st. It still pulled in 22 million last Monday through Thursday. Let's say it takes a 30% drop this M-Th compared to last week. That's 15 million. Then lets say next weekend it takes another 40% drop compared to this weekend and call that 16 million. I think the film may make a little more than 31, but who knows. Run similar math for the next week and let say 11 for the week and 11 for the weekend. That's 494. With the week of 25th-31st it'll definitely bust past 500 on that Friday if not earlier.

Once The Dark Knight gets around 10 a weekend, that's where things will get interesting. Sometimes films with legs fall in that range and just keep steady for several weeks. Plugging away 5-8 mill a weekend plus 3-4 mill Mon-Thu. I could see The Dark Knight doing this since there isn't much competition in September. At the moment, I don't belong in the It May Beat Titanic camp. But I definitely see it grossing more than the popular 515 estimate out there. Somewhere between 530-550.

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