Box-Office Wrap-Up: Aug. 8 – Aug. 10, 2008Dark Knight crushes Pineapple's poor planning.Dark Knight did it again. I do firmly believe that opening early hurt Pineapple Express. Word of mouth probably was lukewarm and the truly excited people saw it on Wednesday. So they sort of went out of their way to lose the weekend. Well done, gents.
#1 movie predicted correctly: 0 Weeks In A Row
A month straight. In this day and age that's incredible. I still think this will have a tough time cracking $500m domestically – boxofficemojo.com has it at $440m currently.
Result: 26.0 million (My rank: #2, $2.0m off)
The film has made $40m since it's been released. All of that would have come Fri-Sun if they would have waited. Idiots.
Result: 22.4 million (My rank: #1, $3.7m off)
Sixty percent drop much? This one has been measured – and found wanting.
Result: 16.1 million (My rank: #3, $2.9m off)
Remarkably this one did almost the exact same number as the first ($3900 vs $3800 per theater). That means they gained no new fans in three years. Impressive.
Result: 10.7 million (My rank: #4, $4m off)
I actually nailed the dollar amount but Mamma Mia! found a way to screw me over one last time.
Result: 8.9 million (My rank: #6, Dead On)
6. Mamma Mia!
$244 million worldwide means they now have reason to be dancing in the streets. Do the math. The budget was 45 cents. The sing-a-long DVD will bank. So it's party time around Universal right now.
Result: 8.0 million (My rank: #5, $1.2m off)
As it turns out this was way better than Mummy 3. Five years ago you wouldn't have predicted that, eh?
Result: 4.8 million (My rank: #7, $1.4m off)
8. Hancock
You got me Peter Berg! Although picking Swing Vote to do anything in its second weekend was clearly lunacy. However, it appears Berg has other problems to deal with.
Result: 3.3 million (My rank: #10, $1.2m off)
9. Swing Vote
The good news is that the production budget was only $21m. Suddenly that $12m total at the box doesn't look so bad!
Result: 3.1 million (My rank: #8, $.1m off)
10. WALL-E
I'm watching Team USA play China right now. Think I'm gonna get back to that. But the story for Wall-E is the same as it was last week. It's all going to come down to the overseas box office. Pixar better start making some foreign friends real quick-like.
Result: 3.0 million (My rank: #9, $.6m off)
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Trailer
Clip - "The Dream"
Trailer
TV Spot - "#1"
TV Spot - "PSA"
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Trailer
Trailer - "Cinema Italiano"
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