Box-Office Wrap-Up: Sep. 4 – Sep. 6, 2009Movie theaters were empty this weekend!Crikey. That didn't go well. It was the worst weekend of the year, the worst since the first weekend of Dec '08. Alert commenter JAB was the only one I saw that even had The Final Destination winning. Yikes. Let's break it down.
#1 movie predicted correctly: 0 Weeks In A Row
The streak comes to an end, even though I overrated this film in its second weekend. It fell nearly 55 percent – clearly the 3-D is another frontloading factor in a sea of frontloading factors. Still, it becomes only the fifth film to repeat in 2009.
Result: 12.4 million (My rank: #2, $2.0m off)
Many folks had Gamer to win, but Gamer got destroyed. Does anyone think this could pull a bigger Sunday than expected and restore my streak? I know, I know, probably not – the word of mouth here is probably brutal.
Result: 11.2 million (My rank: #1, $4.6m off)
A 43.9 percent drop, this is now a mathematical certainty. It gets easier when people definitively love or hate a product.
Result: 10.8 million (My rank: #4, $.1m off)
4. Gamer
No budget is listed, but it has to be more than $30m or so, right? I mean, they had people controlling Gerard Butler's every move! Technology like that can't be cheap.
Result: 9.0 million (My rank: #4, $3.5m off)
5. District 9
Hey, where did Extract go? Anyone see that one?
Result: 7.0 million (My rank: #7, $.6m off)
6. Halloween II
I finally nailed a placement. Huzzah. Halloween 2 passed the $25m mark this weekend… but the budget was only $15m. It looks as though the "small achievement" horror releasing cycle will continue.
Result: 5.6 million (My rank: #6, $1.7m off)
I think we can all agree on one thing: this was like predicting a turtle race.
Result: 5.2 million (My rank: #9, $.9m off)
Tranformers: Revenge of the Fallen made $400m domestically. This one will cross $150m domestically next weekend. So I'd say, upon final reflection, that audiences felt very different about the films.
Result: 5.1 million (My rank: #8, $0.7m off)
I'll take some solace in the face my top ten all finished in the top ten. Sheesh, what a nightmare weekend. Next weekend doesn't look amazing, but it should have some films that can crack $20m.
Result: 4.2 million (My rank: #10, $.1m off)
10. Extract
Wow. A brutal result, probably one that guarantees Mike Judge is going to have a tough time inking movie deals going forward. Not enough theaters, strange marketing, and an overall whupping. I didn't really like the movie – but I sure wish it had done better than this.
Result: 4.1 million (My rank: #5, $4.1m off)
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