We should have seen this coming. Actually, alert commenters JAB, Andres and Topy did see it coming, taking Paranormal Activity to win the weekend. And win it did. It gained 12 percent over last weekend, becoming only the second film this decade to win the box office crown for the first time in its fifth weekend (the other being Gran Torino). Let's break it down!
#1 movie predicted correctly: 0 Weeks In A Row
Wowsers. You have to hand it to Paramount. They let the fans do all the heavy lifting on a great film. It's nice to see it vanquish the sixth effort in a tired franchise, isn't it?
Result: 22.0 million (My rank: #2, $8.3m off)
Here's how the first five
Saw franchise openings went: $18m / $32m / $34m / $32m / $30m. As you can see, this was the lowest ever. But if
Paranormal hadn't ever been made I think $30m was a given. So it was really just a case of getting beaten within the demographic.
Still, with a budget around $11m you can count on Saw VII and Saw VIII. Lionsgate knows that next time they won't have to face a juggernaut, they can get back to $30m openings.
Result: 14.8 million (My rank: #1, $7.7m off)
Pop quiz hotshot: Which film fell the most this weekend? Bingo. You're looking at it. In fact, Where the Wild Things Are fell twelve percent more than any other film in the top ten. Not good news for the fine folks over at Warner Bros.
Result: 14.4 million (My rank: #2, $1.3m off)
It fell a smidge under 40 percent. I'm calling that a clear sign that people were entertained. That $50m budget intrigues me though. What cost so much?
Result: 12.7 million (My rank: #5, $2.1m off)
The budget here was $70m, it's generated $84m in worldwide box office. Evidently it's pricey to fly journalists to Bora Bora and back for junket interviews!
Result: 11.0 million (My rank: #7, $1.2m off)
A $65m budget. Yowsers. That is a whole hell of a lot of money for a film that was seemingly missing a plot. I mean, I know it was for kids, but at least consult a writer or two. Oh wait, the writers involved actually handled Space Jam and Flushed Away. Hmmm, I guess they must have just blown a ton on pizza?
Result: 7.0 million (My rank: #6, $3.5m off)
They've crossed $20m at the box office and $20m was the production budget. So they should make most of it back with DVD sales thrown in. It's the new way to do business, bloated $50m+ budgets just aren't going to make it anymore.
Result: 6.5 million (My rank: #9, $.8m off)
Wow, I was almost double on this. I figured the teens might come out. Andres and JM had way better calls here. Nick and M1 were somehow even higher than me. Luckily the production budget wasn't $40m. What's that? It was? Oh. Then they're completely hosed.
Result: 6.3 million (My rank: #4, $6.1m off)
Only Paranormal Activity had a better audience retention number from last weekend, but I still maintain they need another $100m from somewhere to start popping champagne.
Result: 5.6 million (My rank: #, $m off)
Amelia, as predicted, finished 11th, although it's only trailing Zombieland by $275k so the actuals on Monday could tell a different story.
Result: 4.3 million (My rank: #10, $0.1m off)
How say you? Glad to see Paranormal Activity whup up? Surprised by Where the Wild Things Are's fade? Weirded out that studios spent a combined $100m to release Astro Boy and Vampire's Assistant? Weigh in now or lose your chance forever.