Filed under: Box-Office News

Box-Office Wrap-Up: May 15 – May 17, 2009

Angels & Demons took the crown, but Star Trek held up well.

Back in May of 2006 Da Vinci Code opened at $77m domestically. The latest Hanks-Brown-Howard collaboration finished about $30m short of that. So what happened? That's why we're all here. Let's break it down.
#1 movie predicted correctly: 4 Weeks In A Row
It won the weekend, but ends up $29 million off the pace of its predecessor. What gives? My theory is that way more people liked Da Vinci initially in the theater… but a vocal group of anti-Code viewers eventually doomed this version. However, as 71% of Da Vinci Code's box office dollars came internationally, and A&D is already at $152 million worldwide, it's still too soon to label this iteration a complete disappointment.
Result: 48.0 million (My rank: #1, $5.6m off)
I thought it would bleed 45%, but the actual result was 43%. So I underrated it, even as I was praising it. It's a good thing though, it's nice when the box office results dovetail with the films we think should be rewarded.
Result: 43.0 million (My rank: #2, $1.6m off)
Dropping only 44% this weekend, this title rebounded a bit. Box-Office Mojo has it at $274m worldwide right now, on a budget of $150m, so the financial picture is slowly brightening.
Result: 14.8 million (My rank: #3, $3.5m off)
Why not start a rom-com studio? The good ones can gross $100m and the budget is next to nothing. As opposed to trying your luck at comic book movies… which carry huge budgets and risk. My guess is it's ego. You'd rather be the guy with the film everyone is talking about, instead of the guy who is making consistent (but quiet) money.
Result: 6.8 million (My rank: #4, $0.5m off)
Here's another example. Budget of $20m, it's cleared $60m. Who are the people still seeing this? Is it you? Admit it… it was…
Result: 4.5 million (My rank: #5, $0.6m off)
…or you can just hire one of the hot teens. Miley or Zac, they can be had for $5m I'd guess. Maybe put them in a rom-com together. Man, if I ever run a studio it's going to be epic.
Result: 3.4 million (My rank: #7, $.8m off)
The only legit children's title on the board only slipped eight percent. That's an old-school result.
Result: 3.0 million (My rank: #10, $1.5m off)
Joe Wright should sue Paramount for non-support. They murdered this title.
Result: 2.4 million (My rank: #6, $.4m off)
It's going to have a tough time hitting double digits.
Result: 2.2 million (My rank: #8, $.3m off)
10. Earth
Hannah was 11th, as per my prediction. But Pioneer of the Nile got blown out, so hopefully you didn't get on my Preakness advice.
Result: 1.6 million (My rank: #9, Dead On)

As for next weekend; it looks like Terminator: Salvation has the buzz. I can't go anywhere without people bringing up that movie. Next week I think it wins, let's say $85m or so. Anyone else want to take a prelim crack?


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Post #1
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Early Predictions…

Terminator Salvation – 82.7
Night at the Museum II – 68.2
Star Trek – 28.9
Wolverine – Screwed

- Sebastian
( May 17th, 2009 | 12:27 pm )
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Post #2
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Terminator: 12 million

- Tyler C
( May 17th, 2009 | 1:11 pm )
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Post #3
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Terminator: $75 Million
Night at the Museum: $43 Million
Star Trek: $33 Million
Angels & Demons: $22 Million
Dance Flick: $11 Million
Wolverine: $6 Million

- JAB
( May 17th, 2009 | 1:30 pm )
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Post #4
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For the 4-day weekend, I'd say Terminator at around $83 million and Night At The Museum at around $72 million, because it's been over a month since a wide release that was aimed at younger audiences came out. Oh, and Dance Flick will pull in around $20 million, because it looks mad funny. And finally, we'll have another weekend where the top 5 will all make over $10 million (knock on wood).

- Bustray
( May 17th, 2009 | 1:32 pm )
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Post #5
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I really feel that last year all these films would have pulled more, I can't remember exactly but I think ever since the resecion the big blockbuster films have lost a good 10 million from what they normally have. But maybe I'm completly wrong.

- EnglishGavz
( May 17th, 2009 | 1:38 pm )
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Post #6
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4-day Period:

Termynator: 95
NATM: 75
ST: 33
A&D: 32
Dance Flick: 12
Wolverine: 10

- Gopher
( May 17th, 2009 | 1:40 pm )
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Post #7
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Correction: Termynator at 85

- Gopher
( May 17th, 2009 | 1:42 pm )
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Post #8
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I saw Terminator Salvation about a week ago at an early screening and it's not the badass awesome looking film the trailer makes it out to be by any means. I think it'll win big its opening weekend, but people won't be going back for seconds like Star Trek.

- movieguy451
( May 17th, 2009 | 1:48 pm )
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Post #9
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I was .2 MILLION off on my prediction for STAR TREK!! I predicted $43.2 million while it made exactly $43 million! You should keep mentioning who gives the best predictions, Laremy.. if I remember, I was the only one confident enough to predict it doesn't make under $40 mill but breaks through that and nabs $43 mill.

As for the Memorial Day weekend…

EARLY 4-DAY PREDICTIONS
1. TERMINATOR: SALVATION – $101.2 million
2. NIGHT AT THE MUSEUM 2: BATTLE OF THE SMITHSONIAN – $89.5 million
3. DANCE FLICK – $22.4 million

=]

- Chuck Bartowski
( May 17th, 2009 | 2:36 pm )
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Post #10
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I think Terminator may be able to do 90-100 million on the 4-day weekend. And Night at the Museum 2 should do great too, something around 70-80 million.

I don't know about the rest though…
With two high profile movies (and sequesl!) opening this weekend, I suppose A&D, Star Trek and Wolverine will take huge drops. Well, A&D and Wolveirne CERTAINLY will, I'm not certain about Star Trek… I think it and Terminator shares the same audience, so maybe it will drop a lot. Maybe.

- Leandro Dubost
( May 17th, 2009 | 2:53 pm )
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Post #11
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1. Terminator: Salvation: $102.4 million
2. Night At The Museum 2: $48.6 million
3. Star Trek: $29.1 million
4. Angels And Demons: $19.8 million
5. Dance Flick: $14.4 million
6. Wolverine: $6.7 million
7. Ghost Of Girlfriend's Past: $4.2 million
8. Obsessed: $2.9 million
9. Monsters Vs. Aliens: $1.8 million
10. 17 Again: $1.3 million
Terminator will win, NATM 2 will pull a Narnia and will make slightly more then half of the last film's money and Angels and Demons will hopefully stop bad Dan Brown books from being turned into equally bad movies

- John Debono
( May 17th, 2009 | 3:54 pm )
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Post #12
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I read something that showed that Angels and Demons only sold less than half of what The Da Vinci Code Books sold. Which means it could be the reason why A&D is far from DVC's numbers. That and because some didn't like the first one.

Next Week?

Terminator – 85M
Night at the Museum – 73M
Star Trek – 27M
A&D – 24M
Dance Flick and Wolverine – Whoever wins, still loses.

- Topy
( May 17th, 2009 | 7:23 pm )
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Post #13
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Next weekend looks like it will be a close one. Terminator will win it, but it won't out gross Night at the Museum 2 overall. Terminator will open just like Wolverine and tumble off. Night at the Museum will pull a Paul Blart and stick around at least until Ice Age 3, Up might hurt it a little but not much. So…

4-Day

Terminator- 90.0
Night at the Museum- 88.0
Angels- 21.0
Star Trek-20.0

- Ryan
( May 17th, 2009 | 7:36 pm )
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Post #14
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Boxofficemojo takes a much brighter view of A&D's final gross than you do. They point out that, in their novel forms, "Angels and Demons" sold less than half the copies of "The Da Vinci Code," so a 60% retention is, in fact, very good, especially considering the negative reaction to the first movie.

But of course the best part of the weekend is "Star Trek" dropping only 43%. That's a REALLY good 2nd-weekend hold for a summer action movie; they normally fall at least 50% (or 55%, or 60+%). I'm glad to see that word-of-mouth is alive and well.

I know why all the movies held so well this weekend, though. It's because the only new competition was "Angels and Demons," and it's the only adult-aimed entertainment in the whole lot (okay, so "Next Day Air" IS rated R, but it doesn't seem to be aimed at the adult-minded crowd). You'll notice its only other competition, "State of Play" was one of the few films this week to suffer a bad drop (-50%, which isn't good for its genre at all). So I'm not surprised that "Monsters vs. Aliens" fell only 8% (also remember that it's in its 8th weekend, where unpredictably good holds are a bit more likely). Nor am I surprised that "Wolverine" had the best 3rd-weekend hold of all the X-Men movies, even after its worst 2nd-weekend hold.

- JM
( May 17th, 2009 | 9:00 pm )
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