Back in May of 2006 Da Vinci Code opened at $77m domestically. The latest Hanks-Brown-Howard collaboration finished about $30m short of that. So what happened? That's why we're all here. Let's break it down.
#1 movie predicted correctly: 4 Weeks In A Row
It won the weekend, but ends up $29 million off the pace of its predecessor. What gives? My theory is that way more people liked Da Vinci initially in the theater… but a vocal group of anti-Code viewers eventually doomed this version. However, as 71% of Da Vinci Code's box office dollars came internationally, and A&D is already at $152 million worldwide, it's still too soon to label this iteration a complete disappointment.
Result: 48.0 million (My rank: #1, $5.6m off)
I thought it would bleed 45%, but the actual result was 43%. So I underrated it, even as I was praising it. It's a good thing though, it's nice when the box office results dovetail with the films we think should be rewarded.
Result: 43.0 million (My rank: #2, $1.6m off)
Dropping only 44% this weekend, this title rebounded a bit.
Box-Office Mojo has it at $274m worldwide right now, on a budget of $150m, so the financial picture is slowly brightening.
Result: 14.8 million (My rank: #3, $3.5m off)
Why not start a rom-com studio? The good ones can gross $100m and the budget is next to nothing. As opposed to trying your luck at comic book movies… which carry huge budgets and risk. My guess is it's ego. You'd rather be the guy with the film everyone is talking about, instead of the guy who is making consistent (but quiet) money.
Result: 6.8 million (My rank: #4, $0.5m off)
Here's another example. Budget of $20m, it's cleared $60m. Who are the people still seeing this? Is it you? Admit it… it was…
Result: 4.5 million (My rank: #5, $0.6m off)
…or you can just hire one of the hot teens. Miley or Zac, they can be had for $5m I'd guess. Maybe put them in a rom-com together. Man, if I ever run a studio it's going to be epic.
Result: 3.4 million (My rank: #7, $.8m off)
The only legit children's title on the board only slipped eight percent. That's an old-school result.
Result: 3.0 million (My rank: #10, $1.5m off)
Joe Wright should sue Paramount for non-support. They murdered this title.
Result: 2.4 million (My rank: #6, $.4m off)
It's going to have a tough time hitting double digits.
Result: 2.2 million (My rank: #8, $.3m off)
Hannah was 11th, as per my prediction. But Pioneer of the Nile got blown out, so hopefully you didn't get on my Preakness advice.
Result: 1.6 million (My rank: #9, Dead On)
As for next weekend; it looks like Terminator: Salvation has the buzz. I can't go anywhere without people bringing up that movie. Next week I think it wins, let's say $85m or so. Anyone else want to take a prelim crack?