Filed under: Box-Office News

Box-Office Wrap-Up: Jan. 2 – Jan. 4, 2009

It was another big weekend at the box office...

It was the biggest opening weekend of the year… $130m for the top twelve films, to what can we attribute this? I'd say the Thursday holiday made people stir-crazy by the time the weekend rolled around. It couldn't have been the movies, could it? Nah. So how is it possible this is the biggest opening weekend of 2009? Baffling…
#1 movie predicted correctly: 1 Week In A Row
It was second to Slumdog Millionaire in per theater average. So clearly the people have spoken, and they've said "Give us more dog movies. NOW!"
Result: 24.0 million (My rank: #1, $5.5m off)
Budget was $80m, and it just passed $80m this weekend. So clearly they have a lot of work to do given the theater/studio split.
Result: 20.3 million (My rank: #2, $5.6m off)
Unlike Button where the budget was $150m. What the hell did they spend the money on? Were there Transformers in it that I missed? This one is going to need bigtime Academy love to make its money back.
Result: 18.4 million (My rank: #3, $3.8m off)
If you're curious this is one is being released in Germany in late January. It should rule the box office there, they can't get enough of WWII films.
Result: 14.0 million (My rank: #4, $2.5m off)
Have you seen the schedule this weekend? Bride Wars, The Unborn, and something else that has 600 theaters. But my real question is this: How can you be Unborn? Isn't that the same as being… nonexistent?
Result: 13.8 million (My rank: #5, $5.4m off)
This was the only movie I've ever screened that made me sign something saying I wouldn't talk about it early. That's never a good sign.
Result: 10.0 million (My rank: #6, $3.3m off)
Hey, I'm seven for seven in placement! As it turns out I can predict 2nd weekends a hell of a lot better than opening weekends.
Result: 7.0 million (My rank: #7, $2.2m off)
I'm glad it did better than my projection. It's not a happy film, but it is a good one.
Result: 5.0 million (My rank: #9, $1.3m off)
Know what's missing from this list? The Spirit. I miss that one already.
Result: 4.8 million (My rank: #8, $.7m off)
The fact that this beat out Twilight for 10th place is a hopeful sign. It's going to win Best Picture, so why not a little box office love?
Result: 4.7 million (My rank: Not Ranked)

Now then, what wins next weekend? Bride Wars and its 3000 theaters? Or can The Unborn make some noise?


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Post #1
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Also revolutionary road made 1.369.000 million in 8 days and in 38 theaters.That's a record.

- efdd
( January 4th, 2009 | 1:37 pm )
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Post #2
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Hope Slumdog does not win best picture!!

It really was not all that great, the ending was cheesy and rushed.

- adu
( January 4th, 2009 | 2:12 pm )
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Post #3
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@adu: Let me guess, you subscribe to "The Dark Knight" bandwagon….

- Jerzey Jon
( January 4th, 2009 | 2:37 pm )
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Post #4
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I want curious to win best pic. Only movie I really walked out of awestruck this year.

- chewbaca69
( January 4th, 2009 | 3:09 pm )
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Post #5
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The per theater average for Defiance was real good, along with Revolutionary Road. Should bode well for their expansions, along with Gran Torino.

Next Week…hmm normally I'd go with Bride Wars but there are other alternatives for their target audience…The Unborn will do well, then probably hit a 60% drop like most teen horror flicks do…and that Morris Chestnut flick might do well considering its theater count is low, the Tyler Perry audience should come in full force

- Chris C.
( January 4th, 2009 | 4:16 pm )
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Post #6
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Tonight and Tomorrow I will be fortunate enough to attend private screenings of "Slumdog Millionaire, Milk, Gran Torino, The Wrestler, Revolutionary Road, Doubt & Frost/Nixon;" after which I will finally be able to make a decision on which film was truly the best of 2008.

So far I'd say its a 2-way tie between "The Dark Knight" & "Wall-E."

Tomorrow; however, I expect all of that to change.

- Quake82
( January 4th, 2009 | 5:24 pm )
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Post #7
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@Jerzey Jon: There is no need to assume that just because someone doesn't like Slumdog, they prefer the Dark Knight over it, or to think that would be a bad thing. Instead of showing extremely bad character, just let people have their own opinions. I liked Slumdog Millionaire, but I prefer The Curious Case of Benjamin Button.

- Garrett
( January 4th, 2009 | 5:31 pm )
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Post #8
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If The Dark Knight gets nominated of course I'll be cheering for it come Oscar night, but Slumdog Millionaire would make me almost as happy. Both are amazing films that deserve any and all credit they get (and I'd absolutely love to see Nolan or Boyle get up on that stage and speak).

I'm still going to go out on a limb and say The Curious Case of Benjamin Button will NOT be nominated for Best Picture. A major favorite like this has not been nominated just two short years ago when everyone thought Dreamgirls was a lock. I think the same thing might happen this year (and I hope it does, Ben Button was decent but not Oscar-worthy)

- Scott
( January 4th, 2009 | 5:40 pm )
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Post #9
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@Scott: I can see where you're coming from, but oy vey! I find it quite a stretch to compare The Curious Case of Benjamin Button to Dreamgirls.

I would also love to see Nolan on stage, or at least nominated.

- Garrett
( January 4th, 2009 | 5:47 pm )
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Post #10
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@Jerzey Jon:

Nah man, the I'm rooting for Benjamin Button, it was truly awesome in my opinion.

- adu
( January 4th, 2009 | 8:04 pm )
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I wasn't crazy about Benjamin Button. I liked it, but I don't think it's one of the best movies of the year.

As much as it pains me to say it, I think Bride Wars is going to make more money than The Unborn. Let's put it this way: I'm planning my own wedding and assisting in varying capacities with at least three others in the next year and a half, and you couldn't pay me to sit through Bride Wars. It looks downright painful. But I have little faith in the American people, so it won't surprise me if it makes buttloads of money.

Of course, I won't see The Unborn, either. It looks like a really well-made movie, but I don't do horror.

- aerinpegadrak
( January 4th, 2009 | 8:33 pm )
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Post #12
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I'm thinking The Unborn will take next weekend- it looks a heck of a lot better than Bride Wars…. which, honestly, let's not even talk about how bad that looks.

btw, The Box Office Junkie (which is actually a big fan of Rope Of Silicon) just posted analysis of all the Oscar-buzz films as well as the top-earners, if anyone is interested in reading that. It delves a bit deeper into the analysis. http://theboxofficejunkie.com

- Grady Smith
( January 5th, 2009 | 2:46 am )
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Post #13
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Oh, and I have no idea what Benjamin Button spent its money on. Epic period pieces covering eighty years of history with extensive costuming, set, and makeup work with about 40% of their shots containing some amount of CG are dirt cheap. I mean, you see high school kids on YouTube doing that kind of stuff in their backyards. I suspect they had REALLY good catering.

- aerinpegadrak
( January 5th, 2009 | 3:02 am )
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Post #14
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Aerine,

I believe you're incorrect. I think the budget was built up over the 20 years of development. $150m for BB and $75m for Valkyrie / Seven Pounds doesn't compute. CGI is actually much cheaper these days. At least $50m of that budget was sunken costs on the scripts / rights / previous options would be my guess.

PS – I'll take a Slumdog win at the Oscars. There were plenty of films I liked more, but Button wasn't one of them.

- Laremy
( January 5th, 2009 | 10:08 am )
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Post #15
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@Laremy: That's true, the long and tortured development of the film possibly inflated its budget, though it's difficult to say exactly how much. And while CG is getting cheaper, I'd estimate that BB included 600-900 CG shots, and those add up. Every inch of that film that wasn't shot in that hospital during Katrina was manipulated in some way, even just by saturating and airbrushing the frames in post. Plus, while CG may be getting cheaper, costumes and makeup aren't. Most period pieces only have to recreate one era, but BB is covering eighty years, so the number of costumes needed for its principals and extras increases dramatically. (Just ask Watchmen.) Plus, a good chunk of the aging effects were achieved practically with makeup and lighting, which costs more than CG but looks better when it's pulled off.

I just don't find the budget to be that surprising, that's all. It may not be blowing stuff up, but it's an effects film nonetheless.

As far as Oscar, I think Milk is most likely, though I'm still rooting my little heart out for WALL-E. Then again, I still haven't seen a fair number of the major contenders, including Slumdog Millionaire, so I'm not ready to make predictions just yet.

- aerinpegadrak
( January 5th, 2009 | 10:59 am )
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