Filed under: Box-Office News

Box-Office Wrap-Up: Aug. 14 – Aug. 16, 2009

District 9 triumphs, naturally.

The differences between G.I. Joe and District 9 couldn't be more clear. One had a budget north of $200m (if you include marketing) while the other had the name brand power of Peter Jackson. The results have to make Hollywood wonder: should we just let good people do the work… outside our system?
#1 movie predicted correctly: 3 Week In A Row
Madden didn't hurt it. Alert commenter Sebastian had a very nice $37.3m call on this title, Nick was in at $38m. Will this title hold up? Well, you've got to think it will do a little better than…
Result: 37.0 million (My rank: #1, $6.5m off)
A 59 percent dip. It actually outperformed Transformers: Revenge of the Fallen percentage-wise in its second weekend – but without that Wednesday opening. And of course Transformers 2 had made nearly $300m domestically once the second weekend ended, G.I. Joe is just about to crack $100m. Based on these results we can infer that around 3x as many Americans dig Transformers. Not my rules, just the way it is. Nick had it at $22.6, another nice call, but Bustray had it dead on at $22.5m.
Result: 22.5 million (My rank: #2, $1.7m off)
I underrated it. It's a lower budget too, a la District 9, so it's positioned decently if it can avoid a big drop next weekend.
Result: 19.0 million (My rank: #3, $5m off)
What the hell was I thinking on Bandslam? You guys had it right, it didn't crack the top ten.
Result: 12.4 million (My rank: #5, $1.7m off)
It's the 33rd weekend of the year, and this weekend was right in the middle in terms of overall totals. The top 12 films grossed $125m, down five percent from last weekend.
Result: 6.9 million (My rank: #7, $1.7m off)
Smaller films like this always face hard choices. Do you try and get people into the limited theaters with marketing? Or do you attempt to get more theaters and skip marketing? It's like Russian roulette.
Result: 5.3 million (My rank: #6, $2.2m off)
It's now passed Chamber of Secrets and Azkaban domestically. Another $10m and it will have second place on that front.
Result: 5.1 million (My rank: #10, $1.1m off)
My only solace? No one else had it ranked either. It only fell 33 percent, not the math I was predicting.
Result: 4.5 million (My rank: Not Ranked)
Athar's $3.8m call was the strongest. I overrated it, but it didn't have nearly enough theaters or marketing to do damage.
Result: 3.5 million (My rank: #8, $1.1m off)
Hmmm, my numbers show 500 Days in this slot by a clean $2,000. I think the actuals will have Funny People in 11th when the dust clears.
Result: 3.0 million (My rank: Not Ranked)

So what happened to Bandslam? Is the G.I. Joe result actually decent? And is District 9 set up for financial success. Let me have it, and feel free to bust out any other questions or knowledge you might be sitting on.


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Post #1
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Couldn't be more happy for D9. Now it all depends on how hard it's gonna fall in the next weekends. As for the final grosses, I'd say $90M minimum and $125-130M max. Either way, it's a guaranteed success.

I feel somewhat sad for G.I. Joe, yeah I myself had it at 59% drop, but still. It was a very entertaining movie, much better than Transformers 2 to me. As for all the other titles, I really hope HP6 cracks $300M eventually, Ponyo somewhat underperformed, and I feel bad for Funny People. Don't really care for any of the others.

- Nick
( August 16th, 2009 | 1:05 pm )
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Post #2
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That is awesome news for Jackson and Blomkemp. This movie was outstanding. I hope they somehow manage to write a good screenplay for a sequel

- BR
( August 16th, 2009 | 1:09 pm )
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Post #3
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bandslam failed due to bad promotion (when ther attaching new moon teaser just to get asses in seats u know its bad and that also leaked so the promotion went by by) also date changes and numerous title changes couldnt have helped plus terrible tv ads

as for the goods does someone have a budget number for this ive heard between 10-15mil so it might make a profit i see it as slow burn it wasnt that terrible just to much other competition

and in other movies that didnt chart news it might get loud the new guitar documentary with jack black only made 100,000 IN SEVEN THEATERS it had the highest money per screen average of the week with 15,000 per screen if that dosnt get it a wider release idk what will

- jeremy wein
( August 16th, 2009 | 1:15 pm )
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Post #4
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I don't think it should be considered impossible to expect this movie make over $100mill domestic. Probably around $120mill final and over 200mill WW which would be an AMAZING result for a movie that cost only $30mill to make. It will be really interesting to see how it does next week when Inglorious Basterds comes out. That is a pretty hyped movie aswell and the second most anticiapted film of August. I think it might open to number one with around $30mill and D9 will be second with around $18mill.

- wrongturn687
( August 16th, 2009 | 1:15 pm )
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Post #5
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@Laremy: I don't think V-Hudg has what it takes to attract audiences by herself. And the word of mouth for this movie was non-existent; I didn't hear any good reviews and had no inclination to see it. I don't think teen boys are really hot for her, and the teen industry is female driven in the musical category. The males like action.

"District 9" was declining each day in the box office. I see at least a 50% drop next weekend. I think they hype got people in the seats, but word of mouth kept them out. Maybe Brad had it right with his review. I'll wait 'til a few of my buddies give me the skinny before I head to see it next weekend.

- Anonymous' Friend
( August 16th, 2009 | 1:18 pm )
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Post #6
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As hyped as Madden 10 was in my circles, I think it takes a GIGANTIC video game to dent the box office. Grand Theft Auto IV did, Halo 3 did. I expect something like Modern Warfare 2 to do so as well.

Now Box Office Mojo is comparing District 9's opening to Cloverfield, probably in the sense that both are low budget sci-fi films that were fuelled by a) viral marketing, b) WOM/great reviews, and b) a mysterious "gotta-see-what-this-is-all-about" type of hype.

As good as this is an opening for D9, that Cloverfield comparison may doom it, considering CF had horrible 60% drops and its opening accounted for exactly half of its final domestic take. But maybe if its drops are fantastic, I mean, I don't know what's the current state of the Halo movie, but maybe D9's success is what it needs to get pushed back into production (as some of already mentioned)

I personally never believed in "an anticipated trailer" before a movie to ever have an impact on box office. For example, Star Wars Episode III's trailer with The Incredibles probably had nothing to do with the fact that it opened so high. There have been a handful of examples over the past few years but I ask someone to think of an example that ACTUALLY made a big deal with the numbers.

Other notes: Bandslam has to be one of the biggest bombs of the year – maybe they should have just released it STD or on the Disney channel. Too bad about The Goods, but it's what we expected – hopefully it'll emerge as a cult classic on video. Also, too bad about another 60+% drop for Funny People.

Still very interesting to compare Potter 6's numbers with the past movies. It might be close to cracking 2nd in the franchise. Worldwide though, it's behind – I'm guessing it's not yet released in certain territories or is the overseas appeal slightly slipping?

- Eli
( August 16th, 2009 | 1:22 pm )
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Post #7
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Still very interesting to compare Potter 6's numbers with the past movies. It might be close to cracking 2nd in the franchise. Worldwide though, it's behind – I'm guessing it's not yet released in certain territories or is the overseas appeal slightly slipping?

- Miguel
( August 16th, 2009 | 1:43 pm )
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Post #8
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I have no clue to what happened to Bandslam. I just got babck from the movie and i thought it was really good. Marketing definitely killed it.
I'm shocked about how well The Ugly Truth did this weekend.

- Brian
( August 16th, 2009 | 2:08 pm )
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Post #9
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@Brian: I think Bandslam tanked because the New Moon teaser was released online a few days back. Why go see the movie when you can watch it online for free? Let's face it, if that teaser was locked down more, the Twilight freaks would have been out in full force to see a 14 second clip.

I'm Happy for Half-Blood Prince, it's the new number one–in worldwide totals–for the year. As it reaching $300 domestically, it probably won't. If it doesn't break $290 by mid-week then I think it won't hit that magic $300 million.

- Eric
( August 16th, 2009 | 2:50 pm )
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Post #10
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As hyped as Madden 10 was in my circles, I think it takes a GIGANTIC video game to dent the box office. Grand Theft Auto IV did, Halo 3 did. I expect something like Modern Warfare 2 to do so as well.

Now Box Office Mojo is comparing District 9's opening to Cloverfield, probably in the sense that both are low budget sci-fi films that were fuelled by a) viral marketing, b) WOM/great reviews, and b) a mysterious "gotta-see-what-this-is-all-about" type of hype.

As good as this is an opening for D9, that Cloverfield comparison may doom it, considering CF had horrible 60% drops and its opening accounted for exactly half of its final domestic take. But maybe if its drops are fantastic, I mean, I don't know what's the current state of the Halo movie, but maybe D9's success is what it needs to get pushed back into production (as some of already mentioned)

I personally never believed in "an anticipated trailer" before a movie to ever have an impact on box office. For example, Star Wars Episode III's trailer with The Incredibles probably had nothing to do with the fact that it opened so high. There have been a handful of examples over the past few years but I ask someone to think of an example that ACTUALLY made a big deal with the numbers.

- Eli
( August 16th, 2009 | 3:16 pm )
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Post #11
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I may be completely wrong here but I thought I read somewhere that D9's budget was around $35 mil? If thats correct I gotta think D9 will be counted as a success as the weeks go on.

- JD92
( August 16th, 2009 | 3:43 pm )
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Post #12
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marketing for district 9 had to be north of 20 mil with the extremely amount of ads

- jeremy wein
( August 16th, 2009 | 4:30 pm )
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Post #13
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Saying that GI Joe is better than Transformers 2 isn't saying much. I haven't watched GI Joe, but comparing ANY movie to TF2 is like comparing something to getting diarrheaed-on. The other thing will (almost) always win out.

But that has nothing to do with BO numbers. I'm glad to see D9 pulling in the dollars. I suspect it will hold at least decently and make over $100 million.

I wish Ponyo had done better, but I think it will hold very well, rather like "Vicky Cristina Barcelona" did last year when it opened to only $3.8 million but ended up with $23.2 million. And at least Ponyo has $184 million overseas to boast.

I'm also sad to see "Funny People" falling so rapidly, but that's what happens with great movies that simply don't appeal to mainstream audiences but have the huge names and/or budgets that demand a wide release anyway. "Bruno" and "Watchmen" suffered a similar fate this year (and "Funny People" is holding just a little better, though that's not much of a consolation). And two of my favorite movies, "Eyes Wide Shut," and "AI," performed similarly: opening at #1 and falling likes rocks simply because it wasn't meant for the popcorn crowd.

- JM
( August 16th, 2009 | 5:11 pm )
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Post #14
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bandslam i don't know what happened but i just got back from it and it's great everyone needs to go see it if you have a chance

and by the way that 14 second clip that was leaked on here a few days ago is not the whole trailer ther's at least two minutes of footage that was left out

- Justin Casey
( August 16th, 2009 | 5:23 pm )
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Post #15
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I hope G.I. Joe doesn't drop too much. It wasn't the best movie of all time but it was very entertaining and a pretty good (not excellent, but good) adaptation of the very good G.I. Joe story. The movie was more of an origin story so I hope they make a sequel that can be more faithful to the source material…

Oh, and a hell of a lot more people should've went to see Watchmen, and they should've released it uncut in the first place (3 hour cut). That cut was freakin great, way better than any movie I've seen in at least a year, and one of the top 8 best superhero movies (there's probably over 30 in total now believe it or not).

- Seiko
( August 16th, 2009 | 7:53 pm )
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Post #16
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I agree with you seiko, i also hope G.i.Joe doesn't drop to much beacause i want a sequel too. District 9 was great, here in Portugal September 24 is when District 9 comes to our theaters, and I will see it.

Next week Inglourious Basterds will open with $30M, someone agree with me?

- Jonh-PT
( August 17th, 2009 | 11:22 am )
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Post #17
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@Eli:

I remember when they had an exclusive trailer (and an short film) for "The Matrix Reloaded" when that film "Dreamcatcher" came out a few years back.
Um, anyone remember that movie? My point exactly- trailers won't do that for a film, we're not that dense.

I had mentioned this before that "Bandslam" had too little appeal for it to do well. The rock-music-comedy genre is a horrid one. Only one movie has broken the $80 million barrier- "School of Rock". Everything else has either bombed horribly ("Walk Hard", "The Rocker") or found their audience after the fact (the greatest comedy of all time, "Spinal Tap"). Also- no male appeal whatsoever. That killed "I Love You Beth Cooper", and that did this movie in as well.

- Vince
( August 17th, 2009 | 11:46 am )
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Post #18
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@Jonh-PT: Unfortunately, I can't bring myself to agree with you. It may be a good film, but is it public-friendly? While Brad Pitt may star in it, war films have never really clicked with American audiences, no matter who stars in them. Overly bloody films never do well either, as we saw with Watchmen earlier this year. While the film may be successful on the awards circuit, I'm predicting 15-16 million, which means that District 9 would easily take next weekend.

- Bustray
( August 17th, 2009 | 4:51 pm )
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