Filed under: Box-Office News

Box-Office Oracle: Mar. 6 – Mar. 8, 2009

Watchmen will win big. But will it break records?

#1 movie predicted correctly: 0 Weeks in a Row
This is a rough weekend to predict. All kinds of opposing data in the air. On one hand, there is nothing else out for people to see. 300's March opening weekend record came against Wild Hogs, Ghost Rider and Zodiac in its comp-set. What is Watchmen facing? Nothing that will make even $10m. So the money has to go somewhere. Unless the economy factors in? And can Watchmen catch Matrix Reloaded's $91.7m record for an R-Rated film?

Here's a bit more. Dark Knight made $36k per screen. My number only calls for $24.5 per. Watchmen also will have IMAX dollars rolling in, though 300 did too. Still, I predict the March record falls while the R-rated sticks. And I predict less than stellar word-of-mouth for next weekend. Buyer beware: I could be off by $20 or $30 million. Only time will tell.

Estimate: $88.5 million
And then there was everything else. Seriously, can I just predict Watchmen and call it a day?
Estimate: $7.7 million
Will the region two DVD hurt it at all? Probably not on the download side, those guys get it the first day. But perhaps a few hundred thousand people have region 2 players. So we'll knock it down 30%.
Estimate: $6.7 million
This has been out 16 weeks. Nine of those in the top ten. Looks like Fox Searchlight has perfected the art of the slow burn.
Estimate: $5.9 million
I think we can all agree on one thing around here: Screw Jonas Brothers 3-D. That is all.
Estimate: $5.5 million
Seven weeks in a row in the top ten. It's actually the 62nd highest PG film of all time. And it's still the number one film of 2009 at $129m, even Watchmen won't catch if for a few weeks. You proud of yourself America?
Estimate: $4.5 million
It sort of makes you wonder why studios don't compete January through March. Or perhaps it's all still strike fall-out.
Estimate: $3.7 million
$52m and going strong! No, only kidding. It's gasping around like a trampled frog.
Estimate: $3.2 million
If you can get 400,000 people to buy a ticket this weekend you can have a top ten film. That's like a sort of popular YouTube video. Should be doable, right?
Estimate: $2.6 million
One thing I feel great about is that Street Fighter probably won't make the top ten. Next time send us a real movie, fellas. It's the very least you could do.
Estimate: $2.6 million

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Post #1
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Thanks Laremy for mentioning me in the last Oracle Wrap-Up, I felt so special!!!

Anyways, I had predicted $50 mil, and I'm bumping that up to low $60 million today (I'm saying around $63 million, give or take), just because the buzz is killer this week and today in particular.

Here's why "Watchmen" might not do as well as people may hope: Those who have no idea what the big deal behind Watchmen will be largely confused when watching the film, plus they might feel "tricked" in that the film is not just a bloody R-Rated action film but a contemplation on superheroes and normal humans in an alternate world.

The reviews aren't stellar, but neither were those for "300" and that film did quite alright. But here's the thing. Watchmen is a far harder sell to people then "300". 300 had the whole epic retelling of a famous battle (for the older folks- those who went to go see "Troy" and the like), and it also had the graphic novel following. Plus, it was the one action movie that played to girls as well (the Queen character was central to some ads)

"Wanted" is more comparable to "Watchmen" i feel. Both have their audiences from a "cult" novel, but "Wanted" was depicted as a run-and-gun assassin movie with Angelina Jolie as a temptress- and most of the promotion relied on Angelina Jolie's starpower. "Watchmen" doesn't have any real star power, but it has far more hype than "Wanted" did.

Look for word of mouth to sink in next week, badly (although the film will still be tops…barely) and "Watchmen" will make it to around $135-140 final.

I hope it'll do better and I'll be glad and surprised if it does, but I have my doubts.

- Vince
( March 5th, 2009 | 10:06 pm )
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Post #2
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Just because I don't think Watchmen will go that high I will toss my name in the ring here and go with $77 million. I base this on an IM discussion Laremy and I had while he was coming up with his predictions and there is no science behind it…

- Brad Brevet
( March 5th, 2009 | 11:16 pm )
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Post #3
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i dont think the economy has anything to do with ppl going to see movies…i work at a theater in GA and opening weekend for Madea was the biggest turn-out we have seen for a movie since its opening years ago before all this economy crap. but i hope watchmen is great and ppl see it although i trust your opinion.

- bryce
( March 5th, 2009 | 11:32 pm )
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Post #4
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i like his comment about downloaders and "Taken"… although there has been a dvd quality download since October 11/08 so I don't think that the region 2 release is going to change anything… but what do i know… as for "Watchmen" i have not read the book and it's the only big movie out and most ppl will probably not even look at reviews before they go this weekend so I think that it will do better – entertainment usually does not suffer during hard times, it will most likely be one of the few things like alcohol and sex related things that will actually see an increase in tough times… (maybe will sell less popcorn though… :P)

- j_kad
( March 6th, 2009 | 12:07 am )
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Post #5
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Looking at Movietickets.com, most of the midnight shows near me are sold out, and it looks like there are a few sold out shows tomorrow, plus it looks like several locations have added showtimes for it. It's going to be frontloaded as all hell, but I think it's going to make good money.

I hope the rumors of the director's cut getting a theatrical showing in New York and LA pan out. They could charge $100 a ticket and I'd still scrounge up the cash.

- aerinpegadrak
( March 6th, 2009 | 12:12 am )
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Post #6
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Peter over at /Film is guessing $60m.

To respond to a couple of the comments:

I think word-of-mouth eventually kills this film well below $175m overall. But this weekend word won't spread quickly enough — and people need something to do. This is a case study in other studios getting out of the way due to hype.

Wanted is a very good call Vince. The only counterargument I'd throw out is Watchmen has had 23 years to capture the attention of people. I think that will help it quite a bit, especially given 300 was only 8 years old when the movie came out.

Last point: Watchmen isn't nearly as female friendly as 300. Brad made this point during our IM convo and it definitely gave me pause. It's hard to filter the internet noise on this title, Watchmen has a ton of internet fans. But are there 10 million of them? No way. So how well it translates to everyone else will determine the number from $50 to $100m.

- Laremy
( March 6th, 2009 | 12:30 am )
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Post #7
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Really confused as to why there's so little competition out there over the last few weeks. I think I could pick 4-5 films coming out in the next three weeks that would have made much more opening Oscar weekend. Yeah, the Oscar telecast probably hurts their total, but the plush landscape ahead would have been better than the competitive ones they're entering.

- SteelyD
( March 6th, 2009 | 5:24 am )
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Post #8
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I think that Watchmen should gross no more than 80 mill, but i really don't understand all the comic book craze in the US…Here in Europe we are not going that nuts for comic book based movies(That's why their gross usually isn't as big as in the US)…BUT i think there are 2 things wrong in your chart Laremy..I am predicting 8+ mill for Slumdog, which is definately riding high on it's Oscar glory, plus it has been no1 for every weekday this week..Also the International will definately be in the top 10, i am guessing no10 with 3 mill..

- Philip
( March 6th, 2009 | 8:46 am )
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Post #9
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My predics differ a bit:

1. Watchmen- $78 million
2. Slumdog Millionaire- $6.6 million
3. Madea Goes To Jail- $6.1 million
4. Taken- $5.7 million
5. Jonas Brothers 3D- $4.7 million
6. He's Just Not That Into You- $4.1 million
7. Paul Blart: Mall Cop- $3.6 million
8. Coraline- $3.2 million
9. Confessions of a Shopaholic- $2.7 million
10. The Reader- $2.4 million

- Bustray
( March 6th, 2009 | 10:46 pm )
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Post #10
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you're crazy.
the jonas brothers are amazing<3
and they're movie, deserves a whole lot more.
this is crap.

- Allison Huggins
( March 7th, 2009 | 1:13 pm )
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Post #11
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Question to ponder:

How much of Taken's money is really just teenagers trying to sneak into Watchmen?

- JM
( March 7th, 2009 | 9:07 pm )
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