Filed under: Box-Office News

Box-Office Oracle: Aug. 28 – Aug. 30, 2009

Three films could win. But which one will?

#1 movie predicted correctly: 4 Weeks in a Row
The Final Destination will win the weekend even with Halloween II in the way thanks to a 3-D boost. It has more theaters than Zombie's film, and it also has a bit of a better reputation considering the negative critical response to Zombie's 2007 effort. Final Destination 3 opened at $19.2m and technically I'm knocking this one ten percent, but the 3-D gains brings that ten percent back into play.
Estimate: $19.3 million
I don't feel great about this weekend because three films could legitimately win the thing. The last Halloween pulled in $26.4m, so clearly I have this one coming down from that result. My reasoning is as follows: Final Destination will bleed off around 20%. Add in the overall audience disappointment in the first one (not everyone, but enough to where it bled a bunch week to week) and you've got a recipe for a fall. The only question is, how far will it fall, because I could easily see it finishing 1st, 2nd or even 3rd?
Estimate: $18.0 million
I just don't think this is as front-loaded as folks are expecting. I'm dipping it 55 percent, but it could go either way within 6 percent or so. So yeah, it could somehow pull off a repeat. I don't recall the last time three films were within a million dollars of each other at the top, it's the perfect storm of similar demographics and waning box office demand.
Estimate: $17.2 million
I think the trend has been established here. It fell 51 percent last weekend. I've got it at 47 percent this weekend. Then next weekend let's say 43 or 44. It's gaining 130 theaters, a nice little bump. Overall, a success story, triple digits at the box office on a smallish budget. It should be the playbook for Hollywood going forward… but of course they'll forget. They always forget.
Estimate: $10.1 million
Julie & Julia grabs another 40 theaters this weekend. Does anybody know of any international numbers on this one yet? I don't even see a release date for France, where I'd expect it to make a few million.
Estimate: $6.9 million
It stands at $244m on a budget of $175m. With the split and marketing that's not nearly enough. So if you're a big fan of either G.I. Joe or Paramount Pictures it might be time to take to the streets in support of Channing and Co.
Estimate: $6.4 million
Looking a lot like a one and done in the top ten for Ang Lee's latest film. The issue? Not enough theaters. 1393 to be exact, a full 1600 behind where you need to be. Mr. Lee has had an interesting career. A huge commercial success in Crouching Tiger, Hidden Dragon. Then a slight miss with Hulk. He followed that up with the Best Director Oscar for Brokeback Mountain. No one saw Lust, Caution – though it was decent. And now Taking Woodstock (because he wanted to do a comedy). I think the guy is immensely talented, I'd just like to see him do more viable projects so he keeps getting work.
Estimate: $5.6 million
The budget was nearing $40m. I don't have a good bead on the marketing costs, but then again I wasn't the target demo. It will pass six "time travel" films this week to grab the 14th position on the time travel movie charts (non-adjusted for inflation).
Estimate: $5.5 million
It's only made $10.7m. I don't know what it costs to get Richard Rodriguez out of bed, but it can't be that cheap, right? Bright side: the film has grossed $5545 in Bolivia.
Estimate: $3.1 million
Harry Potter could grab this slot. Heaven knows I've underestimated the wizard the last three weekends in a row. But G-Force has 400 more theaters… and 3-D guinea pigs. Box office 101 that you always go with the CGI animals to triumph.
Estimate: $2.6 million

Now then, here's your legitimate shot to nail a very difficult weekend. I'm actually going to give the best Thursday predictor something (probably a DVD, don't get too excited) so give it some thought. But here's the catch – you've got to nail the exact order of the top three while being the closest combined on the dollars. So if your order is off you're probably out. If you get the order right you'll probably need to be within a million on each title when the Sunday estimates get handed down. If I somehow pull out the victory I'll probably just retire on top – this weekend is way too crazy to feel certain about. Anyhow, give it a shot in the comments below and good luck to us all.


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Post #1
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Well, this weekend is very dificult to predict. 3 movies with a shot at firts place and only 1 can win.

1. The Final Destination: $20.2M – this will be first simply because of the price of the 3D tickets
2. Inglorious Basterds: $18.5 – this could be first
3. Halloween 2: $17.5M – this could be first too
4. District 9: $9.9M – the only easy movie to predict of the top 5 this weekend…
5. G.I. Joe: $6.4M – Julie & Julia have a shot to this place too

- Jonh-PT
( August 27th, 2009 | 5:30 pm )
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Post #2
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Also going with Final Destination. It's the fourth one so it's the sequel with more audience familarity. It's also been marketed as the last one. Plus the 3D factor.

However Halloween owned this weekend two years ago to an opening bigger than any of the FD's. And if Basterds holds similarly to D9, it will be a close top 3.

So even though this is the closer of summer (and what a summer it's been), the horror crowd will be out in full force and last week's so-called "loss of the college crowd" effect will be non-existant.

1.) The Final Destination – $24.4m
2.) Inglorious Basterds – $17.8m
3.) Halloween 2 – $17.2m
4.) District 9 – $10.6m
5.) G.I. Joe – $7.3m

And that makes for a Top 5 with 4 R-rated films, wow.

- Eli
( August 27th, 2009 | 5:41 pm )
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Post #3
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I have heard enough positives reviews that maybe "Taking Woodstock" can hit double digits, the older crowd showed last week with I.B. they still make it out once in a while, and they sure will not see Final Destination or Halloween.

- Steve
( August 27th, 2009 | 5:51 pm )
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Post #4
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1. The Final Destination – $20 million
2. Inglourious Basterds – $18.9 million
3. Halloween II – $18 million
4. District 9 – $10.4 million
5. Julie & Julia – $9.4 million

- Danny
( August 27th, 2009 | 5:51 pm )
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Post #5
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Remember that debate about what college students might be doing the first weekend on campus? Well, I'll bet my shorts that if they go to the threatre, it will be to see "The Final Destination" and not "Inglourious Basterds." I know you maintain Inglourious will hold on because it has the older viewers. You're probably right. But let's see.

- Patricia
( August 27th, 2009 | 6:27 pm )
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Post #6
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Basterds for the repeat!!!!

1. Inglourious Basterds $20.4 million
2. Halloween II $18.6 million
3. Final Destination $17.7 million
4. District 9 $9.6 million
5. Julie & Julia $6.6 million

- Zach
( August 27th, 2009 | 6:31 pm )
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Post #7
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This is my first prediction attempt so let me try a wacky theory. Do people remember their last similar movie experience and carefully weigh their choices, or do they just go with brand?

1. Inglourious Basterds
2. Halloween II
3. The Final Destination

…my perception of strongest to weakest brand.

- mfan
( August 27th, 2009 | 6:31 pm )
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Post #8
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1. The Final Destination–$25.8mil: High-profile promotion that's been easy to follow and understand. Teens will flock.
2. Inglourious Basterds–$17.5mil: You are right–the percentage drop won't be as high as we initially thought. 55% is more likely than 60%. Oh, and I'm seeing it Friday.
3. Halloween 2 (2009)–$15.6mil: This is like "The Hills Have Eyes II"–a sequel to a successful remake, but one that didn't get much advertising. I compared "when will you see this" polls on BOM, and THHEII should have come in around $11.5mil instead of its $9.8mil. So when I compared HII's polls to HI's, I got a number around $17.5mil, but I had to drop it a bit further. Oh, and its drops will be ghastly, just ghastly. I may even be predicting way too high on this.
4. District 9–$11.4mil: 40% drop. And next weekend will be FAR more promising that 43%. Remember, Laremy, that it's Labor Day weekend. Even on the 3-day weekend (which I much prefer over the 4-day weekend totals) the movies that don't lose many theaters fall only 10-25%. I suspect D9 will be somewhere in that range.
5. G.I. Joe: The Rise of Cobra–$7.0mil: Just how my numbers turned out. It'll hold pretty decently, thanks to no new competition.

Another tough question: Who will win next weekend? If IB wins this one, it's in a lock for next, because FD and HII will drop much harder, them being in their second week and it being in its third. And even if one of them wins over IB, IB still may make a comeback. One thing's for sure: even if HII wins this weekend (highly unlike), it won't win next weekend. And "All About Steve" and "Gamer" look very likely to flop.

- JM
( August 27th, 2009 | 6:33 pm )
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Post #9
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Halloween II
$20.1M

The Final Destination
$19.6M

Inglorious Basterds
$18.9M

District 9
$9.8M

Julie & Julia
$7.05M

Done deal..

- Matt
( August 27th, 2009 | 6:48 pm )
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Post #10
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1. The Final Destination- $21.7 million
2. Inglourious Basterds- $18.4 million
3. Halloween 2- $17.5
4. District 9- $10.3 million
5. Julie & Julia- 6.8

- Brian
( August 27th, 2009 | 6:50 pm )
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Post #11
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1. The Final Destination – $21.2 million
2. Halloween II – $19.1 million
2. Inglourious Basterds – $16.4 million
4. District 9 – $12 million
5. Julie & Julia – $10.6 million

- Brian
( August 27th, 2009 | 7:04 pm )
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Post #12
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@JM: Gamer flop? C´mon, is action thriller in a near future. I think it will win the next weekend because the students love that type of films. Here in Portugal all my school is crazy to see this movie (here the movie only comes to theatres at September 17th). It is still early to talk about next weekend, but for now I think Gamer will win with $14M. Oh, and yes, All About Steve will flop.

- Jonh-PT
( August 27th, 2009 | 7:04 pm )
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Post #13
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1 – FD4 — $23.5m
2 – H2 — $21.5m
3 – IB — $19m
4 – D9 — $11.2m
5 – GI Joe — $7.7m

- Vincent Costigan
( August 27th, 2009 | 7:18 pm )
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Post #14
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@Jonh-PT: I'm with you. I think "Gamer" will bring the males and the females in equal numbers and be the No.1 date movie. It will do very well.

- Patricia
( August 27th, 2009 | 7:18 pm )
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Post #15
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Halloween 2 – 19.5
Inglorious Basterds – 18.1
Final Destination – 17.7

I think you are taking audience reception of 'the previous film' too much into account. I think that people are getting tired of the final destination series, but more importantly, I think that the average audience member would think/thinks that the Halloween trailer blew the Final Destination trailer out of the water

- Dan Tralder
( August 27th, 2009 | 7:29 pm )
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Post #16
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The Final Destination: $24.8
Inglorious Basterds: $20.6
Halloween II: $18.9

- Adriano
( August 27th, 2009 | 8:21 pm )
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Post #17
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The Final Destination: $23.3
Inglorious Basterds: $16.6
Halloween II: $15.2

I'm also really intrested in how Gamer will do next week. It looks like alot of fun and should deffentially pack the college age crowd into theatres, but how big will it open? I'm gonna predict anywhere from 10 to $15mill just because Gerard Butler is returning to hardcore action and the fact Labor Day is next weekend so alot of people will have time to see as much as possible over the weekend.

- wrongturn687
( August 27th, 2009 | 8:33 pm )
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Post #18
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[1] $20.0M – Final Destination 4
[2] $19.0M – Inglourious Basterds
[3] $15.0M – Halloween II
[4] $8.2M – District 9
[5] $7.1M – Julie & Julia
[6] $7.0M – G.I. Joe
[7] $6.5M – Taking Woodstock – (guessing $5,000 per screen)
[8] $6.3M – Time Traveler's Wife
[9] $3.8M – Shorts $3.8M
[10] $2.8M – G-Force $2.8M

I'm just guessing that the 3D aspect of FD4 will win indecisive fans over. Beyond that, pretty standard drops. I probably won't win that special prize, but you can't win if you don't play!

- dw
( August 27th, 2009 | 9:00 pm )
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Post #19
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Didnt see Inglorious but heard it was alot more talk than action(?).. College just started and the kids in college have nothing better to do than see a movie.. They could see final destination and get the same amount of blood, but woth a shorter running time and the whole 3D aspect gives it a kick.. The marketing on FD is everywhere.. It was all over the x games and ive seen it on alot of teen/ college age targeted channels

final destination- 20.9
inglorious basterds – 18.1
H2- 16.3

- Kbob
( August 27th, 2009 | 9:01 pm )
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Post #20
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Hmm. This is possibly the worst counter-programming EVER. Like if they opened Captain America and the Superman reboot on the same weekend. I see cannibalization…

Inglorious Basterds: $17.1M
The Final Destination: $16.3M
Halloween II: $15.2M

- Tedums the Precious
( August 27th, 2009 | 9:22 pm )
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Post #21
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The Final Destination — 23.6 million
Halloween 2 — 18.4
Inglourious Basterds — 17.6
District 9 — 10.1
Julie and Julia — 6.8
G.I. Joe — 6.4
The Time Traveler's Wife — 4.9
Shorts — 3.5
Taking Woodstock — 3.3
G-Force — 2.8

- Chris C.
( August 27th, 2009 | 9:34 pm )
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Post #22
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1.) Final Destination – $26.5 mil
2.) Inglourious Basterds – $19.5 miL
3.) Halloween 2 – $17.5 mil
4.) District 9 – $10.2 mil
5.) GI Joe – $6.8 mil
6.) Julie & Julia – $6.5 mil
7.) The Time Travellers Wife – $5.5 mil
8.) Taking Woodstock – $4.5 mil
9.) Shorts – $3.8 mil
10.) Harry Potter 6 – $ 3 mil

- Athar
( August 28th, 2009 | 12:24 am )
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Post #23
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1. The Final Destination – $23.4 million
2. Inglourious Basterds – $19.2 million
3. Halloween 2 – $18.3 million
4. District 9 – $10.3 million
5. G.I. Joe – $7.0 million
6. Julie & Julia – $6.5 million
7. The Time Traveler’s Wife – $5.9 million
8. Taking Woodstock – $5.6 million
9. Shorts – $3.9 million
10. G-Force – $2.4 million

- Nick
( August 28th, 2009 | 12:47 am )
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Post #24
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1. The Final Destination 4 –> $25.2 million
2. Inglourious Basterds –> $16.5 million
3. Halloween 2 –> $15.7 million

- Kris D
( August 28th, 2009 | 3:21 am )
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Post #25
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1. Inglourious Basterds: 22.3 m

2. Final Destination: 20.3 m

3. Halloween 2: 14m

- Donof
( August 28th, 2009 | 3:32 am )
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Post #26
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1. The Final Destination – $23.3 million
2. Inglourious Basterds – $19.7 million
3. Halloween 2 – $18.0 million

- Brian
( August 28th, 2009 | 5:06 am )
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Post #27
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1. Final Destination 23.2 million
2. Inglorious Basterds 19.5 million
3. Halloween 2 17.3 million
4. District 9 12 million
5. Julie & Julia 7 million

- Bammer
( August 28th, 2009 | 9:31 am )
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Post #28
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1. The Final Destination – $21.4M This thing has several factors going for it. One, it's 3-D, more money. Two, the final destination series progressively made more on opening weekend starting with the first one. Three, much better marketing than Halloween II

2. Inglourious Basterds – $18M Living in New York, it is hard to get a fair assessment of a film and how it's doing in the rest of the country. Here, friends and acquaintances have been raving, several going to see it again. But most of my friends are film geeks, so I don't expect the same thing is being said in Iowa (I'm not calling Iowa stupid, they just don't have the movie elitism that you see in NY). But, I see a little big bigger than a 50% drop here, but nothing overly huge.

3. Halloween II – $11.7M I'm seeing this as a huge fail. Marketing has been pretty bad. It may have done well in a weekend on its own, but will lose out to the marketing juggernaut that is The Final Destination. Not to mention, people didn't care for the first one, and the trailers haven't been hitting it out of the park. Zombie says its something different, but that's not what the marketing has shown. Hell, I think this think could go lower.

4. District 9 – $10.4M

5. Julie and Julia – $7.2M

6. G. I. Joe – $6.6M

7. The Time Traveler's Wife – $6M

8. Taking Woodstock – $4M

9. Shorts – $3M

10. Harry Potter 6 – $2.5M

- The Check Spot
( August 28th, 2009 | 12:23 pm )
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Post #29
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@The Check Spot: I appreciate you not wanting to speak for people outside of your experience. But let me tell you, as a resident of the flyover part of the country… although it is the big metropolitan area of Chicago… that "Inglourious Basterds" will find the same amount of film geeks as NY. Since I have family in Iowa, I feel I can speak for them and say the same goes for them.

But having said that, I think it will have sated much of its target audience and have a substantial drop. Brad is holding for its more mature audience that will give this one staying power. He could be right, he has more experience than I do at predicting.

But the teens and young adults will go to "Final Destination" in droves and drive it high for the weekend. Holloween II seems to be releasing too soon. Why, I wonder. Especially considering the competition.

- Patricia
( August 28th, 2009 | 12:39 pm )
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Post #30
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1. The Final Destination- $ 21.6 mil
2. Halloween II – $ 17.9 mil
3. Inglorious Basterds – $ 16.7 mil

5 or 6. Taking Woodstock – $ 6.7 mil

- bgun
( August 28th, 2009 | 9:09 pm )
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Post #31
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FYI great Time article…10 lessons of the summer box-office. CLICK HERE.

- Steve
( August 29th, 2009 | 3:24 am )
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