Filed under: Box-Office News

Box-Office Oracle: Apr. 24 – Apr. 26, 2009

It's going to be slow, but we like the Obsessive film to win the weekend.

#1 movie predicted correctly: 1 Weeks in a Row
As a general rule "crazy relationship" movies don't make big money. Sure, Unfaithful made $120m back in 2002, but it only opened at $14m. Perfect Stranger is more typical, it cleared $73m after opening at $11.2m. I'm putting this one slightly above that one, but it will be the worst box-office weekend since December, so don't look for anything to really bank. Sidenote: Has anyone even seen any ads for this?
Estimate: $12.0 million
It will drop nearly 57 percent. But Soloist is only getting 1800 theaters, not enough to compete.
Estimate: $10.3 million
Director Joe Wright has an incredible amount of talent but this film is unfocused and meandering. I look for it to put up State of Play numbers.
Estimate: $9.1 million
This is an odd little duck because it's opening wide right off the bat. March of the Penguins took seven weeks to ramp up to 2,000 theaters. An Inconvenient Truth never even hit 600 theaters total. Encounters at the End of the World didn't even clear a million dollars. So how can I give this more than $5k per theater? Even that feels high.
Estimate: $9.0 million
Never Back Down opened at $8.6m in March of 2008. But it had 700 more theaters, so this will do slightly worse.
Estimate: $7.4 million
It could be hurt by The Soloist… but at this level of dollars you might as well break out a dartboard. The overall takeaway is that people won't be at the multiplex this weekend.
Estimate: $7.3 million
$282m worldwide and still climbing. Studios think we want big dumb fun but that's only partly true. We mostly want entertaining films. For instance, Fighting is just the "dumb" part. Not as effective.
Estimate: $6.8 million
It plummeted 58 percent last weekend; I'm predicting that trendline will ease up a little.
Estimate: $6.5 million
Studios are counting on 3-D to boost profits, Brad broke it down in his "Forget ‘Spider-Man 4 In 3-D… Here’s the Real News " article. Amazingly, they seem to favor the method because they can charge more for it, not because the consumer actually wants it. I can't see this clever plan backfiring in the slightest!
Estimate: $5.3 million
The first Crank dropped like a dead duck, this version will do the same.
Estimate: $3.3 million

Okay, now it's your turn. I'm probably low on Obsessed, but how far off am I? Or will something else win the weekend? Will the top twelve films even sniff $100m gross? Get some!


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Post #1
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Obsessed looks freaking awful. Hope you don't have to see it, Brad. Basically, it's a PG-13 rated "erotic thriller." I'm expecting it to be trashed all over the place. It isn't being screened for critics, far as I know.

- Joel
( April 23rd, 2009 | 2:51 pm )
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Post #2
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I bet you will see ads for Obsessed tonight during "The Office" with Idris Elba on the show the past few weeks. So lets go with "Earth" #1 just because I have not heard anything negative about it.

- Steve
( April 23rd, 2009 | 3:19 pm )
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Post #3
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Earth is really looking like it's going to win. Have you seen wednesday report? It cleared 4 Million, and that's on a week day…

- Sebastian
( April 23rd, 2009 | 4:10 pm )
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Post #4
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And… it was one of the highest grossing movies in France and Germany last year!

- Sebastian
( April 23rd, 2009 | 4:11 pm )
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Post #5
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I'm going out on a limb and saying "Earth" will take #1. Its $4 million opening was likely inflated by the fact that it's Earth Day, but still, 500,000 people went to see it, and since the reviews were positive, word of mouth will be, too. So even if the film drops off 40% on Thursday, it should end up with $13.5 million for the weekend.

I saw "Obsessed" ads quite a few times–but only on really trashy reality TV shows. Expect the trash crowd to show up. But not in large numbers. Your estimate of $12 million seems about right, though.

"The Soloist" I think is the real contender against "Earth"–people seem interested in it, but the bad reviews may have slaked that thirst enough so that it may end up on the bad side of $10 million. But I'm going with $10.5 million.

"Fighting" will make $8.4 million. I matched up the user polls on BOM with that movie and "Never Back Down," then factored in the theater amount, with a special little equation to account for the fact that fewer theaters means a higher PTA, but not in a linear sense. Or whatever. I'm great at math, bad at explaining it.

I think the drops for the other movies will be modest. "Hannah Montana" may even make over half of last weekend's gross, especially if it plays out like High School Musical 3. I think your "17 Again" prediction is too low; it'll hold about half its business. And "State of Play" will drop around 45%, I think.

- JM
( April 23rd, 2009 | 5:11 pm )
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Post #6
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Huh. This is a really hard weekend to predict. I can see either Obsessed or Earth taking the top spot. Fighting might surprise everyone and over achieve, and The Soloist has been getting the most pre-release buzz. But, if all these films crash and burn, 17 Again could take the top spot for a second weekend in a row. My predics:

1. Obsessed- $14.6 million
I have seen many posters and such for Obsessed- yet I still don't know what its about. I think that a toll on its gross, but teenagers haven't had an action film (besides the R-rated Crank High Voltage) since Fast & Furious. This will definitely push its gross past the $10 million point, and with the help of Beyonce and the largest theater count of the weekend, will push it to #1.

2. Fighting- $12.2 million
I can see this opening anywhere from $7- $15 million. We haven't had an action/drama in a long time, so it will be interesting to see how America responds to that. It has been given a reasonably strong marketing blitz, and I've seen posters for this one anywhere. This is the weekend's underdog; I think it'll take everyone by surprise.

3. 17 Again- $10.8 million
I'm putting 17 Again for a drop of around 55%, which feels very generous, given the fact that only around 2 out of 5 of Zac Efron fans who caught it in its opening weekend are going to go see it again, and it doesn't really seem like a film with much holding power. Plus, teenagers have a large selection to choose from this weekend, and groups who are going to go see a movie will probably choose Obsessed or Fighting over a Zac Efron movie. Still, it's really the only comedy out there, and that ought to help it not fall over 60%.

4. Earth- $9.7 million
This is the only family film to come out since Hannah Montana, and positive word of mouth will help it stay around. But it hasn't been given a strong advertising campaign, and the only reason it grossed $4 million on Wednesday is because it was Earth day, and it probably brought in lots of field trips. But if this one grosses over $2.5 million today, I'm ready to eat my words.

5. The Soloist- $8.9 million
This has been the most hyped film of the weekend, but something about the theme doesn't spell out blockbuster to me. We're in a recession, and people want to go see light comedies and action-packed thrillers and sequels, instead of heavy dramas. How far can Robert Downey Jr.'s star power push a film?

6. State of Play- $8.7 million
Although the release of The Soloist might steal the adults looking for a smart movie, State of Play seems like it could have some serious holding power. Positive word of mouth should help it, and it is play at 800 more theaters then The Soloist. It should make anywhere from $8-9 million.

7. Monsters Vs. Aliens- $7.9 million
Families who want a lighter subject than Earth for their young kids should continue to flock to this one, and it has the second highest theater count of the weekend. Yes, things are looking good for Monsters Vs. Aliens. Yes indeed…

8. Fast & Furious- $5.8 million
We go into a recession, and Hollywood gives us a movie about cars that we know we could never afford… and that movie opens up to over $70 million. I don't get America at all.

9. Hannah Montana: The Movie- $5.6 million
I went to go see State of Play, and my movie got out right when Hannah Montana's did. I saw at least three people groaning and covering their ears as they left the theater, the closing song playing in the background. Irrelevant story of the day.

10. Crank 2- $2.6 million
I went to go see State of Play, and when my movie got out, I guy came out of Crank 2 to go to the bathroom. Irrelevant story of the century.

- Bustray
( April 23rd, 2009 | 5:52 pm )
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Post #7
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Well, one more week than predicting the box office becomes a lot easier.

- EnglishGavz
( April 25th, 2009 | 3:38 am )
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Post #8
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@Bustray: I went to see Hannah Montana, and my movie got out right when State of Play did. I saw at least three people set themselves on fire and more having other assorted nervous breakdowns…like feeling the need to trash a G rated film.

- mfan
( July 19th, 2009 | 11:09 am )
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